1. State of Social Media: 2011 Mary Madden, Senior Research Specialist Presented to: U.S. State Department's Bureau of Educational and Cultural Affairs National Programmer’s Workshop December 14, 2011

2. About Pew Internet Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC Studies how people use digital technologies Does not promote specific technologies or make policy recommendations Research is primarily based on nationally representative telephone surveys of adults

3. Who posts all of those cat photos? 74% of adults are now online, compared with 74% in 2009. 56% use the internet on a typical day. Broadband adoption has slowed – 6 in 10 adults have broadband at home. Most who don’t have broadband at home don’t use the internet at all.

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5. Home broadband adoption stable since 2009

6. Cell phone usage by different ages Based on adult cell owners 18-29 (n=321) 30-49 (n=535) 50-64 (n=572) 65+ (n=430) Send or receive text messages 95% 85% 58% 24% Take a picture 91816037 Access the internet 64542610 Send a photo or video to someone 72654016 Send or receive email 51462610 Download an app 4937177 Play a game 5344187 Play music 5839164 Record a video 5342193 Access a social networking site 5036132 Watch a video 4432103 Post a photo or video online 372695 Check your bank balance or do any online banking 2922106 Participate in a video call or video chat 14522

7. Smartphone ownership is an inflection point 35% of US adults own a smartphone One in four smartphone owners say they mostly go online using their phone.

8. Social networking site use by age group, 2005-2011

9. SNS use on a typical day by age group, 2005-2011

10. Twitter use by age % of internet users within each group 13% of all online adults use Twitter Half of Twitter users access the service on a cell phone

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13. Motivations for social networking use For adults ages 50+ staying in touch with family is the #1 reason they use SNS For adults under age 50, staying in touch with friends is more important

14. You’re my special 229 th friend… The average adult Facebook user in our sample had 229 friends from the following groups: – 22% were people from high school – 12% extended family – 10% coworkers – 9% college friends – 8% immediate family – 7% people from voluntary groups – 2% neighbors Over 31% did not fit these categories (includes some friends-of-friends and other “dormant” ties that may later become active).

15. How groups use new digital communications tools These data cover people in different age cohorts who are active in groups. The percentages of each age cohort whose groups … Total Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+ Have a page on a social networking site like Facebook48%68%55%42%20% Organize group activities with members via text messaging 42%56%48%38%24% Have their own blog30%39%34%28%15% Communicate with members through Twitter16%24%16%14%8% Source: Pew Research Center's Internet & American Life Project, November 23-December 21, 2010 Social Side of the Internet Survey. N=2,303 adults 18 and older, including 748 reached via cell phone. N for those active in groups=1,833.

16. Thank you! Mary Madden Phone: 202-419-4515 Email: mmadden@pewinternet.org Twitter: @mary_madden Website: www.pewinternet.org