1. BABY BOOMERS IN THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago 3.19.10

2. Baby Boomers March 19,20102 2000 40% use internet <5% broadband at home 34% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections that are built around my computer 2010 74% use internet 63% broadband at home 81% own a cell phone 46% connect to internet wirelessly >50% use “cloud” = fast, mobile connections that are moving to outside servers and storage The changing Boomer audience: Then and now

3. Baby Boomers March 19,20103 2000 Boomers were 28% of the internet population and 24% of the traffic on a typical day 2010 Boomers are 34% of the internet population and 32% of the traffic on a typical day The changing Boomer role: Then and now

4. Baby Boomers March 19,20104 2000 24% online aver. day 5% online several times/day 20% go online from time to time just for fun 2010 69% online aver. day 36% online several times/day 47% go online from time to time just for fun Boomer internet use intensifies: Then and now 2002 34% say it would be “very hard” to give up the internet 33% say “very hard” to give up their cell phone 2008 42% say it would be “very hard” to give up the internet 46% say “very hard” to give up their cell phone

5. Boomers are often like other internet users

6. Boomers and e-commerce

7. Boomers and social media

8. Baby Boomers March 19,20108 Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: LRainie@pewinternet.orgLRainie@pewinternet.org Twitter: http://twitter.com/LRainiehttp://twitter.com/LRainie 202-419-4500