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BABY BOOMERS IN THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago 3.19.10.

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Presentation on theme: "BABY BOOMERS IN THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago 3.19.10."— Presentation transcript:

1 BABY BOOMERS IN THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago

2 Baby Boomers March 19, % use internet <5% broadband at home 34% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections that are built around my computer % use internet 63% broadband at home 81% own a cell phone 46% connect to internet wirelessly >50% use “cloud” = fast, mobile connections that are moving to outside servers and storage The changing Boomer audience: Then and now

3 Baby Boomers March 19, Boomers were 28% of the internet population and 24% of the traffic on a typical day 2010 Boomers are 34% of the internet population and 32% of the traffic on a typical day The changing Boomer role: Then and now

4 Baby Boomers March 19, % online aver. day 5% online several times/day 20% go online from time to time just for fun % online aver. day 36% online several times/day 47% go online from time to time just for fun Boomer internet use intensifies: Then and now % say it would be “very hard” to give up the internet 33% say “very hard” to give up their cell phone % say it would be “very hard” to give up the internet 46% say “very hard” to give up their cell phone

5 Boomers are often like other internet users

6 Boomers and e-commerce

7 Boomers and social media

8 Baby Boomers March 19,20108 Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC Twitter:


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