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APHSA-ISM Annual Conference October 8, 2013 Aaron Smith, Senior Researcher Pew Research Center Technology adoption by lower income populations.

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Presentation on theme: "APHSA-ISM Annual Conference October 8, 2013 Aaron Smith, Senior Researcher Pew Research Center Technology adoption by lower income populations."— Presentation transcript:

1 APHSA-ISM Annual Conference October 8, 2013 Aaron Smith, Senior Researcher Pew Research Center Technology adoption by lower income populations

2 About Pew Internet Part of the Pew Research Center, a non-partisan fact tank in Washington, DC Studies how people use digital technologies Does not promote specific technologies or make policy recommendations Research is primarily based on nationally representative telephone surveys

3 What do we mean by lower income? Based on reported annual household income Categories collected: <10k, 10-20k, 20-30k, 30-40k, 40-50k, 50-75k, k, k, and 150k+ Around 10-20% of respondents typically dont report (or dont know) income Limited ability to subdivide the lower- income population. But it tends to skew towards non-white; youth and seniors; low education; urban/rural

4 Before we get started Apologies for making you start your morning with charts… But you dont have to write anything down! Because you can find these slides at pewinternet.org/presentations

5 1) Internet Use and Home Broadband Adoption

6 National averages 85% of American adults are internet users 70% of American adults have some sort of high-speed home internet connection (DSL, cable, FIOS, etc) Which means that… 15% of Americans do not go online from any device/location (Group 1) 15% of Americans go online, but do not have broadband at home (Group 2)

7 Internet use & broadband by income 1 2

8 Age has a huge impact on which group people fall into

9 In plain English… Around 1/3 of people making <$20k per year are not online at all. Non-users are heavily dominated by older adults. Around 1/3 go online, but dont have broadband at home. So how is that group accessing online content?

10 Many of them turn to public institutions like libraries 32% of lower-income (<$30k per year) Americans have accessed the internet for free from somewhere other than home, school or work in last 12 months 81% of lower-income Americans say it is very important for the library to provide free access to the internet & computers 35% of lower-income library users have used the internet or a computer at a library in the last 12 months

11 2) But mobile devices are also playing a big role

12 Cell ownership > internet use

13 Smartphone or non-smart phone? Depends on your income…

14 …but especially your age Smartphone ownership by age/income grouping

15 Smartphone ownership over time

16 Impact of smartphones on broadband adoption

17 Biggest impact is among young and working-age lower income adults Broadband/smartphone adoption among HH income of <$30k per year

18 Almost everyone texts, apps track with smartphone ownership % of cell owners in each income group who…

19 Texting and apps by lower-income adults of different age groups Texting/apps use among cell owners with HH income of <$30k per year

20 Internet use on cell phones 45% of cell internet users in this income group go online mostly with their cell phone 39% 27% 30% % of cell owners in each income group who use the internet/ on their cell phone

21 Tablets – growing at the low end, but still largely an elite device Tablet ownership by income category

22 Summary Huge differences between young and old lower-income adults Cell phones are common for all income ranges, but smartphones are mainly a young/working age phenomenon Many lower-income adults (esp. younger ones) are using mobile devices as their primary gateway to online life

23 Resources 2013 Broadband update: Smartphone update: Ownership-2013.aspx Mobile topics page (running list of latest and greatest):

24 Aaron Smith Senior Researcher Pew Research Centers


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