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KLYY Jose 97.5 FM Inland Empire Radio Presentation Revised 2-10-2010.

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Presentation on theme: "KLYY Jose 97.5 FM Inland Empire Radio Presentation Revised 2-10-2010."— Presentation transcript:

1 KLYY Jose 97.5 FM Inland Empire Radio Presentation Revised 2-10-2010

2 KLYY 97.5 FM Inland Empire Hispanic Market #10 1.8 million Hispanic persons 56% of the total population Hispanic Radio Market Market Size Mexican Salvadorian Guatemalan Puerto Rican Cuban Other 87% 2% 1% 0.6% 7% Population by Origin Source: 2000-2008 US Census; Arbitron 2009

3 KLYY 97.5 FM Inland Empire Hispanic Profile HispanicsNon-Hispanics  Median Age: 24  Persons per household: 4.71  71% of households have children under 18 yrs old  Median Age: 33  Persons per household: 3.47  38% of households have children under 18 yrs old Age% of Hispanics% of Non-Hispanics 12-1713% 8% 18-3432% 25% 35-4935% 32% 50+20% 35% Source: 2000-2008 US Census; Scarborough Los Angeles release 2 2009, Aug08-Jul09

4 KLYY 97.5 FM The Riverside-San Bernardino Hispanic population is larger than the Hispanic populations in the following major U.S. cities: Las Vegas San Diego Fresno El Paso San Jose McAllen Denver Atlanta Austin Orlando Tampa Washington D.C. Sacramento Boston Inland Empire Fact

5 KLYY 97.5 FM José FM Entravision’s Exclusive Format KLYY Jose FM…is LA and IE’s SPANISH HITS Is the ONLY Spanish-language radio station in the market that DOES NOT have any DJs! Has broad appeal hits format and a High Concentration of working Hispanic adults 25-54 Has a powerful dual-market coverage, making it a true Southern California station! Is the exclusive Los Angeles home of the 2010 WORLD CUP AND THE MEXICAN NATIONAL TEAM!

6 KLYY 97.5 FM Who Is José?... Think of a Spanish “iPod”! José 97.5 FM is…well, its different. José plays what José wants. José is everything that radio is not. José is unpredictable. José doesn’t have any rules. José hates rules. José only likes to play hits. José is cool. José thinks radio stations have too many rules. In fact, he loves playing only #1 hits of yesterday and today. José doesn’t like DJ’s because he thinks they interfere with his musical genius. The only thing you can predict about José is that the next song he plays is a hit.

7 KLYY 97.5 FM José Coverage: Huge Los Angeles Los Angeles County Long Beach Orange County San Bernardino County San Bernardino Victorville Lake Elsinore Santa Ana Riverside County Huntington Park Riverside KLYY 97.5 FM

8 KLYY 97.5 FM Dual Market Coverage Station Weekly Cume Persons Hispanics 18-49 Weekly Cume Persons Hispanics 25-54 LAIETotalLAIETotal KLYY413,900229,800643,700409,600203,500613,100 KBUE610,40013,500623,900512,30013,800526,100 KLAX719,10059,100778,200637,00059,900696,900 KSCA705,200121,600826,800608,200108,200716,400 KLVE908,200174,0001,082,200818,800140,800959,600 Los Angeles and Riverside-San Bernardino Total Combined Primetime Audience M-F 6a-7p Source: Arbitron Los Angeles, Riverside-San Bernardino Release 2 2009; M-F 6a-7p Hispanic P 18-49, Hispanic P 25-54

9 KLYY 97.5 FM KLYY José FM Age Demographics Source: Los Angeles, Riverside-San Bernardino M-Su 6a-12m P 18+ KLYY’s adults 25-54 make up 73% of José’s total audience! Stations Hispanics 18-24 Hispanics 25-34 Hispanics 35-44 Hispanics 45-54 Hispanics 55+ KLYY José FM 14%28%25%20%13% KBUE 20%27%23%18%11% KLAX 16%29%23%19%12% KSCA 20%26%25%17%11% KLVE 15%26% 16%15%

10 KLYY 97.5 FM KLYY Listeners Are More Likely to be Employed 60% 53% 57% 56% 59% 13% 11%12% 13% 73% employed listeners! KLYY has the highest percentage of working listeners among other Spanish-language stations. Source: Los Angeles Metro M-Su 6a-12m P 18+

11 KLYY 97.5 FM José is #1 in the Inland Empire Regardless of Language Stations Average Share Adults 18-49 M-F 6a-7p Source: Arbitron Riverside-San Bernardino Release 2 2009; M-F 6a-7p Adults P 18-49

12 KLYY 97.5 FM José is #1 in the Inland Empire Regardless of Language & Age Stations Average Share Adults 25-54 M-F 6a-7p Source: Arbitron Riverside-San Bernardino Release 2 2009; M-F 6a-7p Adults P 18-49

13 KLYY 97.5 FM When listeners hear YOUR ad on-air, they search OUR sites to find you! Increase the frequency of your on-air campaign by supplementing it with a high visibility program on our website. Be a part of a site that features: Sponsorship of exclusive online contesting and prizes that are supported by on air promos. Banner ad campaigns that deliver 10 times the national average!!! Interactive loyal listener program that allows users to prognosticate their favorite soccer matches for the opportunity to win exclusive prizes. Opportunities to tie in with customized mobile campaigns. Exclusive on demand video content. José Covers the Globe: www.jose975.com

14 KLYY 97.5 FM The Mexican National Team prepares for the World Cup by scheduling 12 friendly matches and KLYY José FM has the exclusive rights to air all the games! Follow all the soccer action on KLYY and get all the highlights from Andres Cantor and Fútbol de Primera. KLYY is Home to The Mexican National Team Mexico’s Road to the World Cup Is On KLYY José FM… The Official World Cup Spanish Station! Feb24 Wed Mexico vs. Bolivia SF Candlestick Park March03 Wed Mexico vs. New Zealand Rose Bowl in Pasadena March17 Wed Mexico vs. TBA Mexico March24 Wed Mexico vs. Iceland Charlotte, NC May07 Fri Mexico vs. Ecuador New York May10 Mon Mexico vs. Senegal Chicago May13 Thu Mexico vs. TBA Houston's Reliant Stadium May 16 Sun Mexico vs. Chile Estadio Azteca Mexico May24 Mon Mexico vs. England England May26 Wed Mexico vs. Holand Germany May30 Sun Mexico vs. Portugal Europe June03 Thu Mexico vs. Italy Belgium *Dates and times are subject to change without notice pending FIFA date releases.

15 KLYY 97.5 FM The 2010 World Cup KLYY José FM Is The Official World Cup Spanish Station! The excitement begins June 11 thru July 11 in South Africa and you can follow all the action right here on KLYY Jose FM! A total of 32 teams will play 50 games throughout the month, resulting in the championship moment of the 2010 World Cup winners! Soccer matches on KLYY Jose FM boosts the audience up to 5x’s the period average reaching almost 50% of all Hispanic Men listening to radio in Los Angeles KLYY José will support its on-air game coverage with local events, on-air specials and on- site viewing parties…KLYY is truly the one-stop shop for all things World Cup! Multi-game & Single-game packages still available!

16 KLYY 97.5 FM A PPM Power Play

17 KLYY 97.5 FM KLYY José FM Events MonthEvent NameLocationAttend Jan-DecSalon De La Cumbia DanceGarden Grove1,000 MarchJose’s Anniversary ConcertOntario 5,000 JuneThe 2010 World Cuppackages available JuneWorld Cup Viewing PartiesVarious1,500 FebruaryKLYY Private Dance/ConcertTBD1,500 July KLYY Private Dance/ConcertTBD1,500 OctoberLa Feria 2: Solo Con InvitacionPico Rivera 15,000 Sponsorship Packages Available!


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