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LA KALIENTE 1460 AM STATION PROFILE: OUR MISSION: To provide the best Programming to the Hispanic Market, combining well structured-Talk Shows, the best.

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Presentation on theme: "LA KALIENTE 1460 AM STATION PROFILE: OUR MISSION: To provide the best Programming to the Hispanic Market, combining well structured-Talk Shows, the best."— Presentation transcript:

1 LA KALIENTE 1460 AM STATION PROFILE: OUR MISSION: To provide the best Programming to the Hispanic Market, combining well structured-Talk Shows, the best of Music (Regional Grupera), the latest in News, Traffic & Weather, having in mind the fundamentals of helping Clients to create marketing solutions. LA KALIENTE 1460 & 1250 AM is not only a results-oriented Radio Station, but is also committed to provide an excellent and professional service! LA KALIENTE 1460 WKDV is an established Spanish RADIO STATION in The Washington DC Market with five years of broadcasting to a Primary Audience of Hispanics 18 – 54 with a Format “REGIONAL GRUPERO”- Mexican Regional and playing ‘Hits only’, with a 5,000 Watts Day/5,000 Watts Night Transmitter (1460 WKDV) and simulcasting on (1250 WKDL) at 8,000 Watts.

2 LA KALIENTE 1460 AM PROGRAMMING: MORNING SHOW – Mon - Sat (6AM – 1PM) EL SHOW DE RAUL BRINDIS Y PEPITO: the most listened Radio Talk-Show in all Houston TX, and now broadcasted LIVE in Virginia through LA KALIENTE 1460 WKDV and simulcasting on 1250 WKDL. The variety of Characters in the program will make your Mornings more exciting! The popular segments such as ‘La Pura Neta’, ‘Confesiones’, ‘El Profesor Chingao’, ‘El queridísimo Pepito’, and “Las Reflexiones’, among others, make of this Show, one of the funniest and exciting program, just perfect to start your day. His voice has conquered Multitudes where the Show is aired, and his charisma and talent has made him one of the most favorite On-Air-Talents from UNIVISION. Raúl Brindis Pepito Caraturky El Perico El Lobo Costeñito Columba

3 LA KALIENTE 1460 AM PROGRAMMING: AFTERNOON SHOW – Mon - Fri (2pm – 6pm) “TEQUILA, SAL Y LIMON” - FRANK GUZMAN & LA CHINA” Playing the hottest Hits from the ‘Musica Grupera’, ‘Cumbia Sonidera and Cumbia Salvadoreña’ interacting with Radio Listeners on their way back home, with great Contests, the latest in News, Traffic and Weather! Zaira Molineros, brings you the latest Traffic and Weather! AFTERNOON & EVENING SHOW – Mon – Sat (5pm-10pm) “GABRIELA LA MADRID - ‘LA CHICA KALIENTE’ Brings you a lot of energy every Evening, entertainment and fun. She ignites the Afternoons, with great music, topics, and many other Segments that keep Radio Listeners entertained! WEEKENDS – Friday - Sun (5pm-10pm) “PACHANGUEANDO CON LA RAZA“ – with MINOR AGUIRRE Y GABRIELA LA MADRID ‘Party Time with the Crowd’ is a weekend Program that brings you a lot of energy, fun and pure entertainment! The hottest Hits of the week, and more! Frank Guzman Gabriela La Madrid Minor Joel Aguirre Zaira Molineros

4 LA KALIENTE 1460 AM WKDV STATION COVERAGE: Playing only Hits “SOLO EXITOS” Targeting Hispanics 18 – 54 1460 WKDV - Daytime transmitter Power: 5,000 Watts & 5,000 Watts at Night 5 Antennas Directional Mode Covering the Washington Metropolitan Area! A different programming, with talk shows from UNIVISION Radio, that will contribute in creating a better consciousness in everyday life & culture! A team that will put their best efforts to ensure your return on your advertising investment!

5 LA KALIENTE 1250 AM WKDL STATION COVERAGE: Simulcasting 1460’s “SOLO EXITOS” Targeting Hispanics 18 – 54 1250 WKDL - Daytime transmitter Power: 8,000 Watts & 125 Watts at Night 2 Antennas Directional Mode A team that will put their best efforts to ensure your return on your advertising investment!


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