1. Commercials and BSA (case study 6) English Language Dr. Sergio Pizziconi Academic Year 2013-2014

2. Plan of the day Question time Review & FOEs Commercials (team work) SUBMISSION Communication and your structured lexicon EXTRA-CLASS work: read – Chapter 2, Units 6 (BSA) and 13 (Skoda) [mark verb and subject] – Chapter 4, Reading 2 (Supermarket) [mark verb and subject]

3. Review Phonology: Vowels: exercises from /i/ to /a/ and from /u/ to / ɒ / (lowering your jaw) from /i/ to /u/ mind driven; puff of air (see IPA chart) Morphology: ADJ(ective)+ ly (suffix)  ADV(erb) N(oun)+ ly (suffix)  ADJ V(erb) + er person/tool who/that does V Syntax: Verbs: transitive Vs. intransitive (Direct object, Indirect object, Oblique object) (just hints) passive Vs. active (mentioned) Pragmatics: Do not pick on students or class fellows Tools: www.thefreedictionary.com www.thefreedictionary.com

4. MEN IPA (International Phonetic Alphabet) LEAVE LIVE STOP FATHER MAN MEN BUT

5. FOEs Frequently Occurring Errors Informations Bits/pieces of information Much information

6. Commercials Clip 1 What is the structure of this commercial? Make a note of the two sentences overwritten in the middle of the commercial

7. Commercials Clip 1 RIGHT second impression WRONG first impression Voice over Again RIGHT second impression

8. Materials 4b Clip 1 RIGHT second impression WRONG first impression Voice over Again RIGHT second impression Clip 2 [old quiet man] [DJ] Setting: Disco No talk [DJ] “ooooo yeah!”

9. Materials 5 Clip 1 RIGHT second impression WRONG first impression Voice over Again RIGHT second impression [rapper, gangster [wedding planner] Setting: wedding site “No, no and no, The ice sculpture goes over there. Frank, get in here……..” [wedding planner……] “am I here by myself” ClipClip 2 variation?

10. Activity Following the structure of the Vistaprint commercials, create a new version with different characters. The targeted professional is an insurance agent. RIGHT second impression WRONG first impression Voice over Again RIGHT second impression […….] Setting: …….. “……..” [……] “…………..”

11. BSAs The Building Societies Association (BSA) is the trade association for all the UK’s building societies. A building society is a financial institution that offers savings accounts and mortgages as its main business. … Building societies are mutual organisations. A mutual organization has no shareholders and does not need to pay dividends. This helps to differentiate them from other financial providers. Sender message medium receiver feedback

12. Syllabus: Activities Portfolio. At the end of the course you will be asked to submit your portfolio which will comprise at least the following material: Exercises and reports of the in-class activities with my comments and initials (at least: 60% of all the exercises/reports you will be requested) Texts generated for your project (at least: abstract/proposal, final paper, slides for a presentation) A lexicon structured according to your own organizing criteria (this should look like a map with clusters) (mandatory)map with clusters Your curriculum vitae (mandatory) Two cover/application letters: one for a corporate position, the other for a graduate program abroad (at least one) A statement of goals for a graduate program, such as an MBA (Master’s of Business Administration) (mandatory) A table of contents and commentary (at least 400 words) on the material included in your portfolio (mandatory)

13. Maps BACK