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E-Commerce Taruna Diyapradana 1051182715 06PBM
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What is E-Commerce? E-Commerce is the trading in products and/or services conducted via computer networks Modern e-commerce typically uses the Internet at least at one point in its life cycle It could also encompass e-mail, mobile devices, social media, and other technology
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Subsections of E-Commerce E-tailing: Virtual storefronts on websites with online catalogs Buying or selling on websites Gathering and use of demographic date through web contacts and social media Electronic data interchange (EDI): B2B data exchange E-mail and fax as media for reaching customers B2B buying and selling Security of business transactions
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Distribution Channels Pure-click/Pureplay: A website without a preexisting firm Bricks-and-clicks: Existing companies that adds an online site for e- commerce Click-to-brick: Online retailers that later open physical stores
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Mobile Commerce Mobile commerce is specifically the delivery of electronic commerce capabilities directly into the consumer’s hand via wireless technology Why is it important? In January 2013, 29% of mobile users have made purchases with their phone.
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Mobile Commerce Products and Services Mobile banking Mobile ticketing Mobile vouchers, coupons, loyalty card Content purchase and delivery Location-based services Information services Mobile browsing and purchase Mobile marketing
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Mobile Payment Methods Premium-rate telephone numbers Credit cards Charges to the phone bill Micropayment services Stored-value cards
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