1. www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at March 27th, 2012 Google Analytics on STI International http://www.sti2.org

2. www.sti-innsbruck.at Overview 1.Short Introduction ( What is Google Analytics?) 2.Numbers, numbers, numbers... and locations 3.Online demo 4.Google Analytics Customers 2

3. www.sti-innsbruck.at What is Google Analytics? 3 Is a free service offered by Google that generates detailed statistics about the visitors to a website. Users can officially add up to 50 site to an account Users which have sites with more than 5 million pageviewsper month have NO restrictions. Provides developer access through an API Offer activity stream integration through Analytics Social Data Hub

4. www.sti-innsbruck.at Google Analytics –visits from 1.01.2011 -27.03.2012 4 14,915 people visited the site 20,360 Visits 55,302 Pageviews 72.02%New Visitor 27.98%Returning Visitor

5. www.sti-innsbruck.at Google Analytics – Pageviews 5

6. www.sti-innsbruck.at Google Analytics – visits from 1.01.2011 - 27.03.2012 6 14,915 people visited the site 20,360 Visits 55,302 Pageviews 72.02%New Visitor 27.98%Returning Visitor

7. www.sti-innsbruck.at Google Analytics – Pageviews 7

8. www.sti-innsbruck.at Google Analytics enterprise users 8 Updated 30 April 2011

9. www.sti-innsbruck.at Other possible tools 1.Open Web AnalyticsOpen Web Analytics 2.PiwikPiwik 3.AWStatsAWStats 4.Yahoo! Web AnalyticsYahoo! Web Analytics 5.TwitalyzerTwitalyzer 9 Open source:Products: 1.Coremetrics(IBM)Coremetrics 2.Omniture(Adobe)Omniture 3.WebTrendsWebTrends 4.OptimizelyOptimizely 5.CompeteCompete

10. www.sti-innsbruck.at References [1] Google Analytics: http://www.google.com/analytics/http://www.google.com/analytics/ [2] Analytics Social Data Hub: http://www.google.com/analytics/developers/socialhub.html http://www.google.com/analytics/developers/socialhub.html 10