2. #HITMC Learnings Human to Human Separating Marketing Funnel from Sales Funnel Talk with Clients to Develop Stories Create a Specific Message at Tradeshows Lighten Up in the Marketing Department Test the Marketing (Humor in Particular) Using Other Voices in the Company (ie. Techguy) Focus on Why, not just How

3. #HITMC Learnings Focus on More than Low Hanging Fruit Follow up with All the Leads (lead nurturing) Plan Before the Event Callibrate the Skill to the Outcome Trending Among Those Who Matter Take Customers to Where They Should Be Simple, Shareable and Serendipity Nail Down a Strategy that Makes Sense to Your Company

4. #HITMC Learnings A Peer’s Influence is Powerful Sharing Is Better than Competitive Paranoia Small Interactions Matter Make Personal Connections Don’t Forget to “Sharpen Your Saw” Project Planning – SmartSheet.com Transcription - Rev.com Animated Videos Are Fully Watched Podcast – EPN Reuse Content in Multiple Channels Expense Report Tracking – abukai

5. Suggestions Marketing Analytics Next Generation Social Networks Vine, Instagram, Tumblr, etc. Selling Marketing/Social to Upper Management