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Potpourri: Everything We Wish We Could Have Covered By: John Lynn

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Presentation on theme: "Potpourri: Everything We Wish We Could Have Covered By: John Lynn"— Presentation transcript:

1 Potpourri: Everything We Wish We Could Have Covered By: John Lynn

2

3 Potpourri #1

4 Sales Funnel

5 Traffic Leads Customers

6 Bunch of Buckets  Traffic “Buckets”  Social Media  Paid Media  Earned Media  Humor Marketing  Blogging  Influencer Marketing  SEO  Trade Shows  Content Marketing  Display Advertising

7 Bunch of Buckets  Leads “Buckets”  Contact Form  Whitepaper Download  Webinar Registration  Trade Show Contact  Demo Request  Social Media Follower  Quality of Lead  RFP  Considering  Future

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9 Key Concept We focus too much on filling the bucket and not enough on moving them from one bucket to the next bucket.

10 Too Simple! Traffic Leads Customers

11 Too Simple! Traffic Leads Customers

12 Potpourri #2

13 Secrets to Pitching  Keep it Short  Links are Good  Make It Easy  Be Interesting  Be Personal  Know Quirks  Time Zone Friendly

14 Live Up to Adjectives

15 Large Company Advice

16 Be Right  Get Name Right  HIPPA and HIMMS  Freudian  "Trial (trail) of paperwork“  "those indicted (indicated) below“  "We invite embers of the media invited to attend"

17 Potpourri #3

18 Video Marketing

19 Why and How?  Why?  Great for SEO  More Tools for Watching Videos  Memorable  How?  Be Creative  Be Interesting  Be Useful  Platform that has Distribution

20 Potpourri #4

21 Whitepapers

22 Potpurri #5

23 Don’t Underestimate

24 Types of Lists  Your List  Segmented (think buckets)  Cheap  Borrowed List  Easy  Purchased List  One Time  Unlimited Use

25 Potpourri #6

26 Missed Opportunities?  Mobile Marketing  Image Marketing  A/B Testing – Proper Landing Pages Why Don’t We Do Them More?

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28 Potpourri #7

29 Future of Marketing  Content Marketing  Requires Great Content  Distribution  More Influencers  Display Advertising  Reminder  Feels Like Content

30 Every Company is a Media Company

31 Tortoise AND Hare

32 Questions? John Lynn


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