1. The Ultimate Best Seller Program http://peggymccoll.com1 “How To Turn Your Book Into A Business And Earn A Living Doing What You Love” CLASS #2

2. This Class Session 2: Putting together quality offerings, and understanding your audience (because your customers want certain things … in certain ways). Creating revenue- producing services and/or products for little or no cost Session 2: Putting together quality offerings, and understanding your audience (because your customers want certain things … in certain ways). Creating revenue- producing services and/or products for little or no cost http://peggymccoll.com2

3. Next Steps http://peggymccoll.com3

4. From Book to eCourse http://peggymccoll.com 4

5. 8 Proven Secrets Launched my first book People from 26 countries bought my book Sold the book from my website I captured ALL email addresses of buyers They were “hungry” for more Paid attention to the need/want Decided to act on an idea Created an 8 week eCourse called The 8 Proven Secrets to SMART Success http://peggymccoll.com 5

6. eCourse Action Steps Gave it a name (The 8 Proven Secrets to SMART Success) Decided on duration (8 weeks) Hired a copywriter to create the sales page copy and an email to send Made a list of potential partners (who could promote the program) http://peggymccoll.com 6 Set the price $395 Set the price $395 Offered a 50/50 revenue split Offered a 50/50 revenue split Secured a few partners Secured a few partners Scheduled dates at a Recording Studio Scheduled dates at a Recording Studio Had Fernando get my website ready Had Fernando get my website ready

7. eCourse Contents & Delivery Created an Outline for the Course – lessons for each week The course was NOT completed when the marketing begin HOWEVER I knew my material Felt completely confident I would deliver Completed weekly lessons Went into a studio and recorded Brought the CD with the recording and my web guy uploaded it onto a private page Informed students via email and they listened online http://peggymccoll.com 7

8. Revenue & Hard Costs $395 per person My own list 100% revenue Partners split 50/50 NO limit to the # of Students (everything downloadable) Recording Studio $35/hour (each class 1 hour) Web guy uploading (minimum – easy task) Sales Page Cost $800 BENEFIT: Program costs once – SOLD MANY TIMES http://peggymccoll.com 8

9. http://www.destinies.com/?sv=&category=Destiny+Store&title=The+8+Proven+Secrets+to +SMART+Success http://www.destinies.com/?sv=&category=Destiny+Store&title=The+8+Proven+Secrets+to +SMART+Success http://peggymccoll.com 9

10. http://www.destinies.com/en/?sv=&category=The%208%20Proven%20S ecrets%20to%20S&title=The%208%20Proven%20Secrets http://www.destinies.com/en/?sv=&category=The%208%20Proven%20S ecrets%20to%20S&title=The%208%20Proven%20Secrets http://peggymccoll.com 10

11. Tele-seminar Program http://peggymccoll.com 11

12. Teleseminar Program Magnet for Money Intensive based on want 8 Weeks $495 (offered discounts) Offered a 3 payment plan Open Q & A at the end of EACH session 30 minute of delivery/30 minute of Open Q & A Materials Delivered EACH Week Teleseminar Format w. Online Materials http://peggymccoll.com 12

13. Magnet for Money Intensive http://www.destinies.com/en/index.php?category=8&title=Magnet%20for%20Money%20Intensive%20Program http://www.destinies.com/en/index.php?category=8&title=Magnet%20for%20Money%20Intensive%20Program http://peggymccoll.com 13

14. Private Class Notes Page http://www.destinies.com/en/index.php?sv=&category=Destiny%20Store&title=MagnetforMoneyIntensiveSeptember http://www.destinies.com/en/index.php?sv=&category=Destiny%20Store&title=MagnetforMoneyIntensiveSeptember http://peggymccoll.com 14

15. Set up in Shopping Cart http://peggymccoll.com 15

16. Customized Links/Product http://peggymccoll.com 16

17. Insert Link INTO eMail Copy Dear Insight of the Day Subscriber: Our strong relationships with the giants in the “life improvement” community help us get some pretty amazing deals for you. And we have been waiting with great excitement to tell you about this one... Our strong relationships with the giants in the “life improvement” community help us get some pretty amazing deals for you. And we have been waiting with great excitement to tell you about this one... You have probably heard of New York Times best-selling author Peggy McColl. Her revolutionary wealth-attraction principles are changing the lives – and fortunes – of thousands of people around the world. Her 5 books have been published in over 30 countries, and she’s a highly sought-after speaker. You have probably heard of New York Times best-selling author Peggy McColl. Her revolutionary wealth-attraction principles are changing the lives – and fortunes – of thousands of people around the world. Her 5 books have been published in over 30 countries, and she’s a highly sought-after speaker. Peggy is getting very famous, very fast. So we feel privileged to have a special relationship with her that is about to pay off big for YOU (you won’t believe the deal we were able to get for you... ) Peggy is getting very famous, very fast. So we feel privileged to have a special relationship with her that is about to pay off big for YOU (you won’t believe the deal we were able to get for you... ) Peggy’s “Magnet for Money” program will TRANFORM the way you think about making money – virtually overnight! Peggy’s “Magnet for Money” program will TRANFORM the way you think about making money – virtually overnight! You will become what she describes as a “Magnet for Money,” who will naturally attract opportunity and wealth – smashing the barriers you have unwittingly placed between yourself and financial independence! “Magnet for Money”: an international phenomenon! “Magnet for Money”: an international phenomenon! {link goes here] http://peggymccoll.com 17

18. Monitor Sales http://peggymccoll.com 18

19. Approaching Partners Think like a list owner Write/Speak from the heart Level Playing Field Understand they WANT to earn $ too Get to the Point Show BENEFITS Customize EACH and EVERY email ASK for a call-to-action http://peggymccoll.com 19

20. Partner Request FLOW GRAB their attention Compliment Them/Create Rapport The reason for this email is… This is unique because… Has been endorsed by… Benefits are… Affiliate program is … All you need to do is … Please get back to me on Friday with your confirmation for the [date] mailing http://peggymccoll.com 20

21. Creating a Potential Partner List Who do you already know? Which lists are you a subscriber on? Who is reaching your audience? 150 MILLION+ Websites Online eMail subscriber lists are your BEST option Social Media http://peggymccoll.com 21

22. TRACK Everything http://peggymccoll.com 22

23. Organization is key You need to be SUPER duper organized Track everything Make lists Create a schedule Follow it Dot your I’s and cross your T’s Track Results Share the success Learn and improve http://peggymccoll.com 23

24. “delivery” options Teleconference Service “live” Webinar Service “live” Post Audio and/or Recordings Online http://peggymccoll.com 24

25. Manifestation Creation

26. Eradicate the Poisons

27. Service/Delivery Options Free Conference Calling dot com or freeconference Omnovia Instant Teleseminar http://peggymccoll.audioacrobat.com/ Webex.comGotowebinar.comAudacity http://www.1shoppingcart.com/app/?pr=1&id=96822 http://peggymccoll.com 27

28. Next Steps Where do you go first or next? http://peggymccoll.com28

29. Least Costly Things to Create Audio recordings / programs Telesummits Teleseminar Series Coaching Programs Webinars Services (Done for You) Book / eBook http://peggymccoll.com29

30. More Expensive to Produce / OFFER Physical Products DVD’sCD’sWorkbooksBinders Physical Programs (combination workbook, audio/dvd) Membership Sites Live Events http://peggymccoll.com30

31. As an author … Create a launch date Create a launch date Put together a plan Put together a plan Put the plan into action Put the plan into action Each week do activities that are moving this project further ahead Each week do activities that are moving this project further ahead http://peggymccoll.com31

32. Next Class Next Wednesday, July 10th Next Wednesday, July 10th http://peggymccoll.com32