1. Socializing the Library – A Future Vision or Reality? Strategic Technology Alliance June 17, 2008

2. New Generation Knowledge Management Mike Cassettari VP Marketing

3. © 2007 Inmagic, Inc. All Rights Reserved Page 3 Enabling Social Knowledge Networks Our Mission To help our customers address their most critical information and knowledge-based problems ▶ Industry leading tools and innovative applications ▶ Cost-effective solutions ▶ Leverage strategic content ▶ Readily accessible and easily shared ▶ Enhanced through the “wisdom of the community

4. © 2007 Inmagic, Inc. All Rights Reserved Page 4 Enabling Social Knowledge Networks Our Customers 5,000 customer organizations / over 100 countries ▶ 60% of the Fortune Top 100 ▶ 90% of the top pharmaceutical companies ▶ 60% of the top biotechnology companies ▶ 85% of the top US legal firms ▶ 70% of the top financial services

5. © 2007 Inmagic, Inc. All Rights Reserved Page 5 Enabling Social Knowledge Networks The Opportunity Asset Management Utilize physical, virtual and digital assets Capture and preserve knowledge assets Publish knowledge assets Knowledge Collaboration Create deeper collaboration within organizational teams Improve organizational effectiveness Capture the “wisdom of the community” Productivity Business Benefit ROI Productivity Business Benefit ROI Knowledge Workers Knowledge Publishers KMS

6. © 2007 Inmagic, Inc. All Rights Reserved Page 6 Enabling Social Knowledge Networks New Generation Knowledge Management KnowledgeManagementContentManagementSystems SocialTools What kind of knowledge assets do organizations have? Internal (Research reports, customer profiles, product images) External (News, scientific articles, RSS) Wisdom of the community (comments, blogs, shared content) Social Knowledge Networks Networks

7. © 2007 Inmagic, Inc. All Rights Reserved Page 7 Enabling Social Knowledge Networks New Generation Knowledge Management 1 st Generation All about “THEM” Managed Content Only 1 st Generation All about “THEM” Managed Content Only 2 nd Generation All about “YOU” Unmanaged Content Only 2 nd Generation All about “YOU” Unmanaged Content Only 3 rd Generation All about “US” Managed + Unmanaged 3 rd Generation All about “US” Managed + Unmanaged

8. © 2007 Inmagic, Inc. All Rights Reserved Page 8 Enabling Social Knowledge Networks Limitations of Today’s Approaches Strategic Planning Legal Marketing Public Affairs Market Research & Development Sales And Channels Trading Partners Information Silos Fragmented Systems Disconnected Knowledge Constrained Collaboration Emphasis on Content Limited Shared Learning

9. © 2007 Inmagic, Inc. All Rights Reserved Page 9 Enabling Social Knowledge Networks Social Knowledge Ecosystems Competitive Intelligence Stakeholders Intellectual Property Micro Markets Brand Development Public Affairs Customer Insights Public Relations New Product Development Training Sales Enablement Research Ideation Teams Trading Partners

10. © 2007 Inmagic, Inc. All Rights Reserved Page 10 Enabling Social Knowledge Networks Characteristics of Social Knowledge Networks People are connected by the problem they are solvingPeople are connected by the problem they are solving People are part of many “communities” within an organizationPeople are part of many “communities” within an organization Information is distributed, takes many forms and must be flexibly accessed, published and sharedInformation is distributed, takes many forms and must be flexibly accessed, published and shared “Wisdom of the community” must be interconnected with “content” and is critical to value creation“Wisdom of the community” must be interconnected with “content” and is critical to value creation

11. © 2007 Inmagic, Inc. All Rights Reserved Page 11 Enabling Social Knowledge Networks Social Knowledge Networks – Applications ▶ Social Libraries and research ▶ Competitive Intelligence ▶ Consumer Insight and Innovation ▶ IP and Knowledge Capture ▶ Regulatory Compliance and Knowledge Preservation ▶ Medical Affairs Management Enabling Social Intelligence

12. Introduction to Inmagic® Presto Phil Green CTO

13. © 2007 Inmagic, Inc. All Rights Reserved Page 13 Enabling Social Knowledge Networks Presto – A Social Knowledge Network Platform Integrated Knowledge Publishing and Discovery Open, Scalable and Secure Platform Integrated “Vetted” and Social Knowledge Integrated Knowledge Community

14. © 2007 Inmagic, Inc. All Rights Reserved Page 14 Enabling Social Knowledge Networks Tight Integration Presto is the tight integration of traditional Knowledge and Information Management tools with Social Media It is not an OPAC with a Blog on the side It is not separate but equal

15. © 2007 Inmagic, Inc. All Rights Reserved Page 15 Enabling Social Knowledge Networks “Social” does not mean loss of Control Social “volume knob” Social Media has few controls ▶ Wikis have a problem with veracity ▶ Anyone can have a megaphone (Blog) With Presto you remain in control ▶ Socialize only the content you want ▶ Choose how you socialize content ▶ Limit who has access to key social capabilities like Blogs ▶ Allow organizations to get their feet wet and then dive into the pond – when they are ready