1. Communication and International Marketing A.Petkoska, SEOU Gostivar Sep 2012

2. What makes a good communicator? Fluency in the language An extensive vocabulary Being a good listener Physical appearance A sense of humor Grammatical accuracy Not being afraid of making mistakes An awareness of body language

3. Internal Communication Communication- It’s much easier said than done Communication problems: High technology; information overload; common loyalties

4. Words to describe good and bad communicators

5. Dealing with Communication Breakdown Action Plan

6. Case Study, writing an e-mail, HCPS

7. International Marketing Discussing global brands, HCPS Coffee culture Noun Phrases and Compounds, collocations Brainstorming Formal e-mail: Creating a global brand from a sports drink (Zumo)

8. Discussing global brands

9. Coffee culture

10. Starbucks

11. Brainstorming

12. Brainstorming 1

13. Formal e-mail: Creating a global brand from a sports drink (Zumo)