1. Email Marketing Effective way to commutate

2. Things to remember in email marketing 1. EMAIL IS NOT ONLY ABOUT SELLING 2. EMAIL IS NOT ONLY FOR THE SOURCE TO DRIVE TRAFFIC 3. PROMOTIONAL EMAIL SHOULD NOT BE THE PRIMARY FOCUS 4. REPLY IS THE KEY 5. EMAIL MARKETING DOES NOT REQUIRE HUGE BUDGETS 6. SUBJECT LINES ARE NOT THE SOLE ONES TO DRIVE OPENS 7. HAVE DIFFERENT MESSAGE FOR DIFFERENT AUDIENCE 8. SENDING EMAILS ON HOLIDAYS OR WEEKENDS IS A BIG NO

3. Client types There are two type of client to whom we communicate through email Web based client Desktop based client who use offline applications like outlook

4. Types of email SMTP -Simple Mail Trasferr Protocal DNS-domain name server Tcp/Ip: Trasmission control protocal /Internet provider/protocal POP: Post office protocal IMAP : Internet message access protocal

5. General guidelines for using email controlling of assault of non solicited pornography and marketing act Established a requirement for those whose sent commercial emails Give consumer the right to ask a emailer to stop a spamming mail Spell out penalty for spammer and company whose product are advertise in email in spam if they violet the laws

6. Internet laws It ban false or misleading header information It prohibited deceptive subject line It requires that your email give recipient an opt out method Generate email address using a dictionary attack always not use email address from website and web services Use scripts or other automated ways to register for multiple email to sent commercial email

7. Tips to avoid landing on spam box Avoid writing in caps Avoid exclamation marks Avoid repeating same words or phrases Avoid promotional words Keep subject line under six words and using lower case all but first word in upper case if noun Make content and description compelling Ensure the subject line prepare the reader for the content Change your format periodically but not frequently

8. The format of email perticullar news letter can have dramatically effect on your CTR:- 1)Highlight what you want your reader to click on 2)Hyperlink text based CTA

9. Four piece of email marketing permission: communication plan and reson of opting Privicy: send email on behaf of relationship manager, clearly contextify the content of email sent,relevent and timmily content profiling: use email analytics and alpha beta testing on design Personalisation: Personalise your mail content

10. FROM WHERE WE GET OUR EMAIL DATA fundoodatabase.com Way2sms.com Vcdata.com Bulkemaildatabase.com Datagroup.com Mystudentdatabase.com Mobiledataindia.com

11. Legitimate email service provider aweber.com Mailchimp.com exact target.com Directtarget.com Constantcontact.com imnicamail.com