Presentation on theme: "Dr. Niracharapa Tongdhamachart"— Presentation transcript:
1Dr. Niracharapa Tongdhamachart Creative EconomyDr. Niracharapa TongdhamachartSoftware Industry Promotion AgencyMinistry of ICT17 December 2009
2Change of Economic Structure Decline of Global consumptionDecline of Demands of Thai export productsTrade competitiveness advantageoil price hikes and high inflation rateIncrease of interest rateIncrease of liquidity due to inflow of funds and strong baht currencyImpact of national mass consumption of 2 Asian countries namely India and ChinaAsian Free Trade AgreementWhen we looking at the current global crisis, we can see that economic structure started to change which are the decline of global consumption, Thai export products decline, oil price hikes, inflation, inflow of funds and mass consumption, trade within Asian region.
3Why creative economy?New or emerging market by producing quality goods and services responsive to their demandsIncrease of national competitiveness by adding more values on goods and servicesIncrease of DemandAdaptation of investment atmosphere such as skill, innovation, infrastructure, policy, law and regulation revisionCreative economyHow can we adjust ourselves to the sudden change? Some factors we should look into such as emerging market, value added, quality of goods and services, investment atmosphere . Those lead into what is creative economy.
4Creative Economy by UNCTAD It can foster income-generation, job creation and export earnings while promoting social inclusions, cultural diversity and human development.It embraces economic, cultural and social aspects interacting with technology, intellectual property and tourism objectives.It is a set of knowledge-based economic activities with a development dimension and cross-cutting linkages at macro and micro levels to the overall economy.UNCTAD defines creative economy in such a way that it can generate income, create jobs and gain earning from exports. Embraces economic, cultural and social aspects with technology, intellectual property creation and enhancement.
5UNCTADIt is a feasible development option calling for innovative, multidisciplinary policy responses and inter-ministerial actionAt the heart of creative economy are the creative industries
6Structural or institutional 4 Dimensions of CEHuman capitalStructural or institutionalsocialCultural
7Creative IndustriesThe cycles of creation, production and distribution of goods and services that use creativity and intellectual capital as primary inputsAt the crossroad among the artisan, services and industrials sectorsComprise tangible products and intangible intellectual or artistic services with creative content, economic value and market objectivesConstitute a set of knowledge-based activities, focused on but not limited to arts, potentially generating revenues from trade and intellectual property rights
15Thailand 4,323 mil usd = 151,305 Mil Baht CREATIVE INDUSTRIES Export Market Share = 1.29%
16Creative Thailand as a National Agenda Creative Infrastructure such as launch of Creative Economy Agency, IP laws and regulation revision, IT infrastructureCreative Education and Human ResourcesCreative Society and InspirationCreative Business Development and Investment such as marketing strategy, BOI, funds
17Supports and environment The way forwardNaturalCapital(NC)Economic(EC)Social(SC) Develop creative economy along with knowledge-based economy Creative multidisciplinary policy and integration of government agenciesRestructure of products and services for Creative and Green EconomyNational social and economic Development Plan 11policySupports and environment Develop infrastructure and environment especially telecommunication, R&D, funds, education response to market demands. Improve market strategies for competitive advantage and global changeFinancial Capital (FC)NaturalCapital(NC)Social(SC)Physical(PC)Human(HC)Cultural Capital(CC) Signify intellectual property of creativity with concrete regulations and policy as well as financial assistance Create opportunity to entrepreneurs and professional development to the market needs Develop institutions and integrate them as network in cooperatively supporting creative industry In-depth R&D in cultural capital Continuity of systematic evaluation of Thai creative industrymechanism
18SP2To stimulate the economy of the country by supporting creative industry with20,134 million baht or $ 575 million US