1. © 2014 Adobe Systems Incorporated. All Rights Reserved. How to use this deck This deck is meant to help you introduce and position Adobe Creative Cloud for education and the enhanced licensing offers to Adobe education customers. Please contact your Adobe Channel Account Manager if you have any questions regarding this deck. Date updated: April 24, 2015

2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Creative Cloud for education [insert name] | [insert date]

3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Term or Perpetual: More people are saying “subscribe me”

4. © 2014 Adobe Systems Incorporated. All Rights Reserved. 4 Adobe Creative Cloud success 2,800,000 Paid Creative Cloud subscribers

5. © 2014 Adobe Systems Incorporated. All Rights Reserved. 5 Agenda  Creative Cloud for education  VIP enhancements  Offerings and purchasing programs  Education resources  Next steps

6. © 2014 Adobe Systems Incorporated. All Rights Reserved. Flexible campus deployment solutions for any size institution 6 How Creative Cloud for education helps your institution Creative expression and collaboration are vital to student success Access to industry- leading creative apps plus online services

7. © 2014 Adobe Systems Incorporated. All Rights Reserved. 7 Creative Cloud for education defined Creative AppsOnline Services Cloud Storage Adobe Expert Services Collaboration Tools Online Tools

8. © 2014 Adobe Systems Incorporated. All Rights Reserved. 8 Creative Cloud tools available Also included: *Also included Adobe Extension Manager, Adobe Gaming SDK (free), and ExtendScript Toolkit. Online services only available with named-user licenses. Adobe InDesign Page design, layout and publishing. Adobe Photoshop Image editing and compositing. Adobe Premiere Pro Video production and editing. Adobe Illustrator Vector graphics and illustration. Adobe Acrobat Pro Create, edit and sign PDF documents and forms. Adobe Dreamweaver Websites, app design, and coding. Adobe After Effects Cinematic visual effects and motion graphics Adobe Muse® Website design without coding. Adobe Fireworks Adobe Flash Pro Adobe InCopy Adobe Prelude Adobe Audition® Adobe Bridge Adobe Encore Adobe Lightroom Adobe Media Encoder Adobe Speedgrade Adobe Flash Builder Premium Edge Tools & Services* Adobe Scout

9. © 2014 Adobe Systems Incorporated. All Rights Reserved. 9 Creative Cloud services Color CC Typekit Behance PhoneGap Build Story CC Plus Edge Inspect

10. © 2014 Adobe Systems Incorporated. All Rights Reserved. 14 CC products available as single-app plan Choose one: Adobe InCopy® Adobe Edge Inspect Adobe Prelude® Adobe SpeedGrade® Adobe Flash Professional Adobe Audition® Adobe After Effects® Adobe Premiere® ProAdobe Photoshop® Adobe Illustrator® Adobe InDesign® Adobe Dreamweaver® Adobe Muse® Adobe Edge Animate LightRoom and Acrobat not available as single apps. Single apps that are online services are not available with CC for education device licenses.

11. © 2014 Adobe Systems Incorporated. All Rights Reserved. Small work groups, departments, and individuals “I want Creative Cloud and services!“ Classrooms and labs “I need to install software in labs!” Entire institutions “I need software everywhere!” Using Creative Cloud for education

12. © 2014 Adobe Systems Incorporated. All Rights Reserved. 12 Institutional offers for Creative Cloud Current offersPrior to May 2014 Creative Cloud for teams Not available Creative Cloud for education (VIP) Named user-license, complete with services Named user-license, single app with serv ices Creative Cloud for education (VIP) Named user-license, complete with services Named user-license, single app with serv ices Creative Cloud for education (VIP) Device license, complete (without services) Device license, single app (without services) Creative Cloud for education (VIP) Device license, complete (without services) Device license, single app (without services) EEA 1.0 Creative Cloud apps (EEA 1.5) Device license, complete (without services). FTE-based purchasing. Creative Cloud apps (EEA 1.5) Device license, complete (without services). FTE-based purchasing. Sales: optional slide based on your customer’s history with Adobe

13. © 2014 Adobe Systems Incorporated. All Rights Reserved. Creative Cloud for education device and named-user licensing 13 BENEFITS Classrooms and labs DEVICE Small workgroups and departments NAMED-USER Flexible licensing options Complete set of CC apps or just a single one  Multiple student access Allows multiple students to use the same application on a single computer  Collaboration built in Online services and 2GB storage  Work at home rights Allows for second installation on personal device by faculty and staff  Individual student access Bring your own device support now available for student-owned computers Students must be 13 years or older and enrolled at the institution 

14. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Value Incentive Plan 14 STANDARD PROGRAM FEATURES Member Choice Term Flexibility with budgeting and purchasing VIP Subscription licensing program Annual term Transactional discount VIP PROGRAM OPTIONS 250+ licenses Assured discount level Pay upfront for 13-48 months Choose your Anniversary Date VIP Select Volume rewards level Future Options Coming soon!

15. © 2014 Adobe Systems Incorporated. All Rights Reserved.© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.  View:  Licensed products  Purchased, active, and available licenses  Users and devices with active licenses  Manage licenses  Download Creative Cloud Packager 15 Admin Console license management Sales: slides 15-20 are optional based on your customer’s history with Adobe. May not be necessary for new customers.

16. © 2014 Adobe Systems Incorporated. All Rights Reserved.© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Admin Console view for named-user licenses 16

17. © 2014 Adobe Systems Incorporated. All Rights Reserved.© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. View users with active named-user licenses 17

18. © 2014 Adobe Systems Incorporated. All Rights Reserved.© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Admin Console view for device licenses 18

19. © 2014 Adobe Systems Incorporated. All Rights Reserved.© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. View devices with active licenses 19

20. © 2014 Adobe Systems Incorporated. All Rights Reserved.© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20 Download Creative Cloud Packager 20

21. © 2014 Adobe Systems Incorporated. All Rights Reserved.© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Deployment resources  Adobe Help: Creative Cloud Packager for device licenses http://helpx.adobe.com/creative-cloud/packager/device-based-licenses.html  Adobe Help: Admin Console for device licenses (live November 10) http://helpx.adobe.com/creative-cloud/help/manage-device-licenses.html  Adobe Help: Creative Cloud Packager for device licenses http://helpx.adobe.com/creative-cloud/packager/device-based-licenses.html  Adobe Help: Admin Console for device licenses (live November 10) http://helpx.adobe.com/creative-cloud/help/manage-device-licenses.html 21

22. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Education Enterprise Agreement (EEA) 22  Complete set of Creative Cloud apps (no services)  Unlimited software deployment for schools or legal entities (e.g., districts)  FTE-based for 1 or 2-year terms  Optional bundles for Captivate & Presenter and Photoshop Elements & Premier Elements  Primary and secondary schools worldwide Term-based licensing program for primary and secondary customers.

23. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Education Exchange | http://edex.adobe.com 23 Discussions Leverage the wisdom of the community Community Collaborate with members worldwide Teaching Resources Access thousands of free resources Professional Development Learn new skills with on-demand PD

24. © 2014 Adobe Systems Incorporated. All Rights Reserved. Certification 24  Adobe Certified Associate (ACA) certification validates basic, entry-level skills in digital communications using Adobe tools  Adobe Certified Expert (ACE) certification demonstrates professional-level skills.

25. © 2014 Adobe Systems Incorporated. All Rights Reserved. 25 Next steps Enroll In the VIP program and accept the invitation. Validate Your pricing quote and confirm seats. Order Place your order. 1. 2. 3.

26. © 2014 Adobe Systems Incorporated. All Rights Reserved. 26

27. © 2014 Adobe Systems Incorporated. All Rights Reserved. 27 “Adobe Creative Cloud is endless in its innovation and amazing with the depth of what it can do.” --Tamy Smalskas, Director of College & Career Readiness, McKinney ISD Customer successes

28. © 2014 Adobe Systems Incorporated. All Rights Reserved. 28 Customer successes “As a film editor…I see Adobe Premiere Pro as a crucial part of training those destined to be our industry’s new leaders. We are ‘future-proofing’…to teach students valued skill sets so they can enter industry at the highest level of expertise and work in any discipline.” --Norman Hollyn, Professor & Head of Editing Track, USC School of Cinematic Arts

29. © 2014 Adobe Systems Incorporated. All Rights Reserved. FTE calculation 29 EEA enables licensing based on the number of faculty/staff (FTE) employees in the organization EXAMPLE: 1,000 full-time faculty, 1,500 part-time faculty, 500 full-time staff, and 500 part-time staff. FTE calculation: 1,000 + (1500  3) + 500 + (500  2) = 2,250 FTE employees  FTE count includes knowledge workers only  FTE count may exclude employees such as teacher aids, drivers, food-, and maintenance staff + = + + Full-time faculty Part-time faculty  3 Full-time staff Part-time staff  2 Total faculty & staff FTE