1. EuroAir Visa My Rewards

2. Program Are travel rewards and ‘Air Miles’ becoming stale? Rewards scheme that works seamlessly with everyday life User must understand the benefit Points of interaction and rewards must be relevant to the user

3. First Interaction Engagement Moment of Truth Retention

4. First Interaction Introduce customer to benefit of the program and provide an incentive to get started: Accelerated earn Up front bonus Introduce the retail focused rewards scheme

5. Engagement Reinforcing the simplicity of the program – engaging users with the benefits of the reward scheme. Simplicity Instant Redemption on demand (ROD) – with NFC your miles become currency to spend at various retail outlets Coalition – Partner with both travel brands and retail brands (airports, hotels, taxis, local transit and major retailers) Interactive App – electronic wallet, augmented reality, product tagging Social Aspect – share your miles, online community (WOM) Aspirational rewards

6. Moment of Truth Point in the process where we assess engagement For those who have earned and redeemed we would move to a retention strategy For those who have not we would leverage data and communicate to the customer on a 1:1 basis with specific offers to re-engage them Transactional Spend based Bonus Miles to use for redemption

7. Retention Strategy Use transactional data to help tailor the program to the user Personalized benefits and reward options Passive users (spenders) can have the option to lower the earn rate on the card which could lower the interest rate For redeemers – Miles back program reward engaged users by giving back a portion of the miles they have redeemed move instant redeemers towards the aspirational aspect of the program to become fully engaged. Use your existing miles to renew your card

8. AIR MILES ? Old Fashioned Lost relevancy “I have tons of those and don’t know to do with them” Needs to be refreshed

9. Visa My Rewards: smiles ‘smiles’ as the currency of the rewards program Fresh take on reward program Friendly, social and sharing tone Easily campaignable