1. Marketing Collections The Influence of Corporate Trends on Libraries by Erin Flynn and Kathleen Spale

2. Increasing Importance of Marketing History Definition Current Trends

3. Corporations of Focus Borders / Barnes and NobleRedbox Tangible vs. Virtual Aspects

4. Overall Design Can you guess which photo is the library?

5. Bad Design

6. Good Design

7. Displays

8. Refreshments

9. Posters

10. Websites

11. Blogs

12. Facebook / Twitter

13. Common Features 2.0

14. E-Newsletters

15. Library Automation

16. Discussion Questions Do you think libraries should borrow the marketing techniques of for-profit corporations? Have you read or seen any other new marketing trends in libraries? How does marketing collections help fulfill libraries’ missions to their communities?

17. References Amazon. http://www.amazon.com/ [accessed October 29, 2010]. Borders. http://www.borders.com/online/store/Home?schid=GGL|G_Borders+Brand|Borders+Phrase| borders&jkId=8a8ae4cc2a07be2c012a1445917e4ded&jt=1&jadid=5301317548&js=1&jk=borders&j sid=20516&jmt=1&&gclid=COWk-5ql-aQCFQFoKgod7lLYgw [accessed October 29, 2010]. Chmura, Chris. “Library Cuts Hours, Adds Vending Machine.” http://www.myfoxtampabay.com/dpp/news/local/ pinellas/library-vending-machine-092310 [accessed October 29, 2010]. Circle, Alison. “Marketing Trends to Watch.” Library Journal 134, no. 16 (October 1, 2009): 26-29. DeNoirmont, Patrick. “Vending Machines Serve Up Helping of Books.” http://today.msnbc.msn.com/id/9005718 [accessed October 29, 2010]. Duncan, Ross. “Smarketing: Smarter Marketing for Libraries.” APLIS 22, no.4 (December 2009): 149-156. Kanto-Horning, Susan. “Self-Service to the People.” Library Journal 134, no.13 (August 2009): 16-19. Lenox, Marianne. “Using Social Networks to Create Powerful Learning Communities.” Computers in Libraries 30, no. 7 (September 2010): 12-17. Mazzar, Rochelle. “Libraries and Social Media.” Access 16, no.1 (Winter 2010): 10-12. Orland Park Public Library. http://www.orlandparklibrary.org/ [accessed October 29, 2010]. Rhiger, Mindy. “Bookstores vs. Libraries.” http://www.suite101.com/article.cfm/libraries/55676 [accessed October 29, 2010]. Rippel,Chris. “What Libraries Can Learn from Bookstores: Applying Bookstore Design to Public Libraries.” http://www.ckls.org/~crippel/marketing/bookstore.html [accessed October 29, 2010].