1. Student Awareness and Access Campaign 2014 SUSAN MANN DOLCE, PHD AHEAD CONFERENCE 2014

2. Awareness and Access Campaign 2014 History: ◦Voices of the ADA Generation (video); spring and fall UBE 496 2012 class essay analysis and choosing sections making impact. ◦Voices 2.0 survey completed with attendees of the Diversity in Disability Symposium at UB (video) Spring 2013 developed from essay analysis and the University of Hawaii at Manoa Team Access 2007 Toolkit. ◦Used survey data to create fall 2013 Awareness and Access Print Media Campaign. ◦Fall 2013 class developed the Facebook and Twitter Social Media Campaign. ◦Spring 2013 implemented the Facebook and Twitter Social Media Campaign.

3. Awareness and Access Print Media Campaign fall 2013  Text and Images created by UB Visual Studies and Health Communications Intern; selected by class fall 2013 for display on 28 Stampede Buses during February 2014.  Funded by UB Wellness Education Services.  Coordinated for display by UB Parking and Transportation (later turned into posters).  Students in UBE 496 class were required to view and comment on effectiveness of print media campaign.

4. Awareness and Access Campaign Print Message 1

5. Awareness and Access Campaign Print Message 2

6. Awareness and Access Campaign Print Message 3

7. Awareness and Access Campaign Print Message 4

8. Awareness and Access Campaign Print Message 5

9. Awareness and Access Social Media Campaign Description: The Awareness and Access Campaign is a movement to change how the UB community thinks about disability and works towards creating a more universally designed and inclusive environment. Students in UBE 496, a 3 credit academic class, will post and tweet as part of their class requirements. How we will go about creating change: Using the social media websites of Facebook and Twitter we will reach out to UB students, faculty, staff and the surrounding community by posting and tweeting pictures, links and ideas of how to create a more inclusive environment. Focus is on positive change.

10. UB Accessible Facebook Page

11. Student Poll for Facebook Page Name Poll – Please circle one of each of the following possible account names. Some students mentioned that the twitter and Facebook name should be the same. If you agree, than you can circle only one account name. Possible Facebook names: UB Awareness and Access Campaign UB Voices of Accessibility UB: A Campus for Everyone Limitless UB UB Accessibility How can UB more aware?

12. Student Poll for Twitter Account Possible Twitter Names: UBawareness UBunlimited UBchange Ubaccessible *******

13. Student Facebook and Twitter Codes and Days to Post and Tweet Names Personal CodeDay to Post student name1Monday student name2Monday student name3Tuesday student name4Tuesday student name5Wednesday student name6Wednesday student name7Thursday student name8Thursday student name9Thursday student name10Friday student name11Friday student name12Friday student name13Saturday student name14Saturday student name15Saturday student name16Sunday student name17Sunday student name18Sunday

14. Tracking Twitter Posts and Retweets Twitter Post Number of Favorites Number of Retweets post 1 number post 2 number post 3 number post 4 number post 5 number post 6 number

15. Tracking Facebook Posts, Likes and Shares Facebook PostNumber of Likes Number of Reposts/Shares

16. Creating a Campus Awareness and Access Campaign  Decide on social media to use based on your school and accessibility.  Integrate into class or group goals and incentives.  Organize so there is new information every day or so.  Photos and videos on Facebook were most popular.  Twitter not as effective during spring 2014, considering integrating more with Facebook for accessibility.

17. Student Suggestions for 2014-2015  Display print media campaign inside student union and around campuses instead on the stampede buses. For example, put table tents on tables in all dining places, small word games, puzzles and facts on library and classroom desks, banners in student union, digital posters on monitors.  Create ADA 25 th anniversary celebration focus for UB Accessible Facebook and twitter.; include other student groups. Create ADA 25 th anniversary calendar of events across campus.  Get UB students involved in the ratification of the Convention on Rights for Persons with Disabilities (CRPD) through Facebook and Twitter.  Be clear so students know what to post.  Consider posting concerns about things that people do not think are accessible on campus.  Consider a Tumblr blog.

18. Questions and Discussion Questions and Discussion????? For more information: samann@buffalo.edusamann@buffalo.edu Videos available at the following link https://www.youtube.com/playlist?list=PL3216C9DE23ECB313 https://www.youtube.com/playlist?list=PL3216C9DE23ECB313 Thank you!