Presentation on theme: "QR code (Quick Response Code) Generator. A QR Code is a matrix code (or two- dimensional bar code) created by Japanese corporation Denso-Wave in 1994."— Presentation transcript:
A QR Code is a matrix code (or two- dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.matrix codebar codeDenso-Wave An Overview
A giant QR Code linking to a website, to be read with a mobile phone in Tokyo, Japan. It is now being used for marketing in the mobile phone industry. Some mobile phones have QR Code scanners built in, and when they scan a QR Code they get back the information contained in the code. Usage of QR code
What Do I Do With This? You can create a QR Code for your mobile site and use it in any promotional material you may have. The QR-Ad, a new way of banner advertising The QR-Ad is a new way of banner advertising, that addresses at the same time a web and a mobile audience. The results of our research show a significant increase of engagement & hit rates of our site The QR-Ad uses the banner format in two ways a) as a normal banner to click, to go to a web destination page b) as a support for a QR Code which can be scanned with a mobile phone equipped with a QR Code scanner.
QR Code Reader : I-nigma Reader From Mobile website – http://www.i-nigma.mobi Kaywa Reader From Mobile website – http://reader.kaywa.com/ Semacode Reader From Mobile website – http://semacode.org/ota
Benefits of QR Code An Increase in traffic to mobile web site: Eye-catching image attracts more customers. Code scanning ratio dramatically rises. Brand building : Designed QR makes it possible to facilitate brand development and awareness by enabling the design of a corporate logo and symbol image into standard QR codes. In addition, differentiated QR (Quick Response) code makes it possible to get the jump-up in brand value. Ease of understanding: Customers get the idea of encoded contents and the contents on your website before scanning it. that is, customers viewing just the 2D bacode have the potencial to understand or guess the content of your website before they even scan the design QR code. It is an amazing mobile marketing tool for both increasing traffic to your site and brand building. The eye-catching image in a QR code attracts more customers' eyes. It actually draws much more traffic to mobile site. It is an ideal sales promotion tool for mobile marketing. Open the mobile Internet world with design QR codes!