Presentation on theme: "QR Code Marketing & Mobile Websites Presenters: Jacob Brown – Digital Media Marketing Director."— Presentation transcript:
QR Code Marketing & Mobile Websites Presenters: Jacob Brown – Digital Media Marketing Director
Today’s Agenda What are QR Codes? How QR Codes Can Help Your Business How Mobile Optimization Plays A Role Taking It Up A Level Questions & Answers
What are QR Codes? QR codes (QR for Quick Response) are 2D codes which contain information that can be read by a QR code reader. Readers can be downloaded to mobile devices with a camera and web capabilities.
Where Did QR Codes Come From? QR codes were created by a Toyota subsidiary, Denso-Wave, in 1994. They're mainstream in places like Japan. Although QR codes were initially used for tracking parts in vehicle manufacturers, they now have a much broader use.
How QR Codes Can Help Your Business? The Year over Year results from Q1 2011 versus Q1 2010 will keep you on the edge of your seat. QR scanning traffic has increased a dramatic 4549% since Q1 2010.
How QR Codes Can Help Your Business? Many major companies are using QR codes to brand and advertise such as Macy’s, OnStar, Best Buy, Starbucks, Ralph Lauren, Pepsi, and many others.
How QR Codes Can Help Your Business? QR codes simplify the consumer experience by making it possible to “scan” instead of “type” to access your information on their mobile device.
How QR Codes Can Help Your Business? QR codes can help you build a customer list fast. Create a QR code that links to an opt-in page where consumers will leave their name and email address in exchange for some type of incentive.
Where Would You Use QR Codes? A brief list on where QR codes can be used: Advertisements – allows you to track where your advertising $$$ are best utilized. Direct Mail – using static or variable data to direct the user to a landing page to collect data and receive incentives. Banners & Outdoor Ads – allows easy access to learn more on promotional campaigns and special events
Static vs. Variable QR Codes Static Directs user to a static landing page for special offers. Variable Directs user to a pre-populated landing page for registration of events or incentives. John Doe firstname.lastname@example.org Company Inc.
How Mobile Optimization Plays A Role QR codes should ALWAYS direct the end user to mobile optimized content. Whether it be a landing page, video, document, etc., the end destination must be mobile friendly.
Why Do I Need A Mobile Optimized Website? Mobile Facts: 1 out of 5 Americans currently access the web from their mobile phones every day. Half of all consumers are more likely to buy from a business with a Mobile Website. Retailers can increase consumer traffic up to 85% just by providing a mobile website. YouTube mobile alone gets over 100 million views a day. 1 out of 3 mobile searches are local searches.