1. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION João Palmeiro President PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com

2. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com The EU from 15 to 25 national and european identity A vision that the European Countries are congregated in the same Institutional framing Old Continent reunification Build a free, secure, united and prosperous Europe

3. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com The EU from 15 to 25 national and european identity A vision that the European Countries are congregated in the same Institutional framing Old Continent reunification To build a free, secure, united and prosperous Europe PATRAS, 28 MARCH 2006

4. PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Percentage, for country, of citizens who say to have visited one of the new countries of the European Union. how to reflect the 25 different cultures in the new europe Source: Eurobarómetro - EM Flash 104, March 2003 PATRAS, 28 MARCH 2006

5. PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Source: European and National Identities in EUs Old and New Member States: Ethnic, Civic, Instrumental and Symbolic Components how to reflect the 25 different cultures in the new europe Citizens Proximity in relation to its nation PATRAS, 28 MARCH 2006

6. PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Source: European and National Identities in EUs Old and New Member States: Ethnic, Civic, Instrumental and Symbolic Components how to reflect the 25 different cultures in the new europe Proximity in relation to the EU and the Europe citizens (a) - Proximity in relation of the EU citizens (b) - Proximity in relation of another European citizens, including other EU citizens or from another countries of the Continent, witch not yet belong to the EU Union PATRAS, 28 MARCH 2006

7. PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Source: European and National Identities in EUs Old and New Member States: Ethnic, Civic, Instrumental and Symbolic Components how to reflect the 25 different cultures in the new europe Nationals Identities vs. Doubles Identities - European and national PATRAS, 28 MARCH 2006

8. PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Source: European and National Identities in EUs Old and New Member States: Ethnic, Civic, Instrumental and Symbolic Components how to reflect the 25 different cultures in the new europe National Identification 5 itens more important mentioned Legend: WG: Western Germany EG: Eastern Germany UK: United Kingdom AU: Austria GR: Greece IT: Italy SP: Spain PL: Polish HU: Hungry CR: Check Republic PATRAS, 28 MARCH 2006

9. PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Source: European and National Identities in EUs Old and New Member States: Ethnic, Civic, Instrumental and Symbolic Components how to reflect the 25 different cultures in the new europe European Identification 5 items more important mentioned Legend: WG: Western Germany EG: Eastern Germany UK: United Kingdom AU: Austria GR: Greece IT: Italy SP: Spain PL: Polish HU: Hungry CR: Check Republic PATRAS, 28 MARCH 2006

10. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com The EU from 15 to 25 national and european identity To Ensure a democratic participation of all citizens in the supranational governance Encouragement of the European collective identity PATRAS, 28 MARCH 2006

11. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com The Europeization and the media Enlargement Democratic Participation European collective identity PATRAS, 28 MARCH 2006

12. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com The Europeization and the media Enlargement / Democratic Participation /European collective identity These factors changed the environment where the media operates PATRAS, 28 MARCH 2006

13. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com The Europeization and the media Enlargement / Democratic Participation /European collective identity The media are essential for the identification of the citizens with realities that exceed the local or the national context. This identification is vital so that the citizens have a political participation, support the agenda of the integration and are receptive to other nationalities with their identities PATRAS, 28 MARCH 2006

14. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com The Europeization and the media Strong Link with the EU enlargement and the media The media are essential for the identification of the citizens with realities that exceed the local or the national context. This identification is vital so that the citizens have a political participation, support the agenda of the integration and are receptive to other nationalities with their identities PATRAS, 28 MARCH 2006

15. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com The Integration Effects on the media The media started to talk more about the Europe issues Media sector more professionalized Contribution to increase the knowledge of UE countries PATRAS, 28 MARCH 2006

16. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Integration means Evolution PATRAS, 28 MARCH 2006

17. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe by ENPA – THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006

18. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe 1 2 3 4 5 6 7 8 9 10 There is no EU competence to act on media diversity; THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION Source: PATRAS, 28 MARCH 2006

19. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe 1 2 3 4 5 6 7 8 9 10 Publishers have the right in the European treaties to establish and own new enterprise/business; publishing is a free enterprise; too much legislation restricts EU knowledge society progress; THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION Source: PATRAS, 28 MARCH 2006

20. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe 1 2 3 4 5 6 7 8 9 10 Subsidiarity and cultural influence must be considered when addressing media diversity; THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION Source: PATRAS, 28 MARCH 2006

21. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Press concentration is an increasing trend in national markets but the impact of this concentration on the national markets must be taken in its relative context; Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe 1 2 3 4 5 6 7 8 9 10 THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION Source: PATRAS, 28 MARCH 2006

22. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Press concentration is an increasing trend in national markets but the impact of this concentration on the national markets must be taken in its relative context; Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe 1 2 3 4 5 6 7 8 9 10 THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION Source: PATRAS, 28 MARCH 2006

23. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Press media concentration in both national and transnational contexts can take place in order to preserve the pluralism in the contemporary media landscape; Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe 1 2 3 4 5 6 7 8 9 10 THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION Source: PATRAS, 28 MARCH 2006

24. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Western media group presence on Central and Eastern European markets has brought many positive added value benefits to the young markets, including assisting the firm establishment of freedom of the press and media pluralism; the foreign owners are confident to delegate major responsibilities to local managers and staff with local know-how; Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe 1 2 3 4 5 6 7 8 9 10 THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION Source: PATRAS, 28 MARCH 2006

25. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com EU press provides information tailored to local markets and promotes a diversity of European cultures and sense of community; however, the influence derived from the media landscape can no longer be perceived from a mono-media perspective; Newspaper publishers have to respond to readers evolving demands for online content and other electronic media content; Increased use of syndicated news agency material does not damage media diversity; Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe 1 2 3 4 5 6 7 8 9 10 THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION Source: PATRAS, 28 MARCH 2006

26. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Self-regulation, in terms of editorial codes of conduct, is the best way to ensure editorial independence; Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe 1 2 3 4 5 6 7 8 9 10 THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION Source: PATRAS, 28 MARCH 2006

27. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Newspapers need a strong ownership to be able to negotiate with strong production chain companies, plus remain efficient and competitive; Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe 1 2 3 4 5 6 7 8 9 10 THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION Source:

28. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Media concentration is not threatening the profession of journalism and can create jobs. Ten reasons to take a positive perspective on the concentration and diversity of the national press markets in Europe 1 2 3 4 5 6 7 8 9 10 THE EUROPEAN NEWSPAPER PUBLISHERS ASSOCIATION Source:

29. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Integration means Competitive Market

30. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com With the Portugal Integration in the EU, what was the most important effect in the media? No AnswerDont noTechnological development New Strategies of Marketing and Advertising Media Concentration More European Capital Changes in the political and Legal sector More Knowledge

31. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com With the New EU the media will have more opportunities ThreatOpportunityDont NoNo Answer

32. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com With the New EU the media will have more opportunities Dont NoNo Answer No Opportunities More investment in national media New Business New Markets More Professional Mobility More Employment Which is the bigger opportunity with the New EU for the national media?

33. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com With the New EU the media will have more opportunities Dont NoNo Answer Adaptation for the emigrants necessities Media adaptation for external consume New medias available in the countries More Professional competitiveness More media competitiveness Which is the bigger challenge with the New EU for the national media?

34. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com With the New EU the media will have more opportunities Dont NoNo AnswerProfessionalizationNew Professions More theme diversity Better contents More competitiveness Which is the bigger change with the New EU for the national media? New mediatic Persons New theme Modernization

35. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com New EU - national media development Media development at the EU level Regulation of the new media policies

36. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com The local media, the globalization and the European identity The local media represents a great responsibility for the European self conscience and identity (80%)

37. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com The local media, the globalization and the European identity - critical factors Dont NoNo AnswerDivulge the local economy and cultures Advertise daily aspects of the European citizens Proximity Communication Show the EU impact in the social activity Inform daily aspects of the European citizens

38. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com The local media, the globalization and the European identity - critical factors No AnswerStrength the local and regional identities No ImpactDiminish the local and regional identities The Globalization effects on the media

39. how to reflect the 25 different cultures in the new europe PORTUGUESE PUBLISHERS ASSOCIATION PATRAS, 28 MARCH 2006 Researcher: João Paulo Faustino | Formalpress faustino.paulo@gmail.com Thank you João Palmeiro