1. TSM 251 Kara J. Rawlins, M.S./LIS gustk@msu.edu September 11, 2008

2. Just Google… It’s all the web, isn’t it? Let’s see… http://www.youtube.com/watch?v=KO_ey4v1ccA http://www.youtube.com/watch?v=KO_ey4v1ccA Google http://www.google.com http://www.google.com

3. The “Invisible Internet” Why use the Internet? Why use the library? Internet:Library: Current news Weather updates Government information Company & financial information Facts & trivia Books Full-text magazine, newspaper, articles Access to subscription-based information resources such as indexes to the New York Times, legal resources, business resources, and health information Reference materials - almanacs, encyclopedias, atlases Help & assistance from librarians and professional staff

4. Getting started… Business Library Web site: http://www2.lib.msu.edu/branches/bus/ http://www2.lib.msu.edu/branches/bus/ We’re here to help…contact ushelp…contact us Use this guide and other research guidesresearch guides Off-campus access 24/7 HELP (available 24/7): 1-800-500-1554

5. Finding Books Online Catalog – books and materials owned by the MSU Libraries http://magic.msu.edu

6. Finding Articles Library Databases (periodical indexes) Search for online full-text magazine, journal, and newspaper articles Subscription-based Business Databases http://guides.lib.msu.edu/page.phtml?page_id=373 http://guides.lib.msu.edu/page.phtml?page_id=373 All Library Databases http://er.lib.msu.edu/indexabstract.cfm http://er.lib.msu.edu/indexabstract.cfm Browse by subject

7. Statistical Sources Statistical Abstract of the United States American FactFinder City and County Extra Community Sourcebook of County Demographics County Business Patterns – Michigan

8. Statistical Abstract of the United States Basic government statistics Includes demographic, labor, industrial and trade statistics http://www.census.gov/prod/www/statistical- abstract.html http://www.census.gov/prod/www/statistical- abstract.html Reference, HA 202 2008

9. American FactFinder Searchable interface for Census materials http://factfinder.census.gov Decennial Census American Community Survey (ACS) – conducted yearly to update Census information Fact Sheets Economic Census …and more!

10. County and City Extra Uses US 2000 census data and ACS 2006 data Statistics for state, county, metropolitan areas, congressional districts of US cities over 25,000 2002 Agriculture Census information Reference, HA 203.C68 2008

11. Community Sourcebook of County Demographics Arranged by state, county, and metro area Includes market spending potential indexes Reference, HA 203.S650

12. County Business Patterns: Michigan Economic conditions in Michigan http://www.census.gov/econ/census02/guide/ 02EC_MI.HTM http://www.census.gov/econ/census02/guide/ 02EC_MI.HTM

13. Demographic and Market Analysis Sources American Marketplace Household Spending American Generations Series Lifestyle Market Analyst American Attitudes Editor & Publisher Market Guide

14. American Marketplace Demographics and spending patterns Trends in income, health, labor, population, wealth, etc. http://magic.msu.edu/record=b4898291~S39a Reference, HA 203.A635 2005

15. Household Spending Who spends how much and on what Contains spending on health care, entertainment, food and alcohol, housing, personal care, education, etc. Reference, HC 110.C6 A666 2001

16. American Generations Series Market information on the specified age range Information on attitudes, spending, and wealth, and traditional demographic characteristics The Millennials : Americans born 1977 to 1994 Reference, HQ796.M4797 Generation X : Americans born 1965 to 1976 Reference, HC110.C6 G46 The baby boom : Americans born 1946 to 1964 Reference, HF5415.33.U6 R877 Americans 55 & older : a changing market Reference, HQ1064.U5 A6455

17. Lifestyle Market Analyst Contains market analysis at local, regional, and national levels Includes demographic, geographic and lifestyle information Reference, HF 5415.33.U6 L54

18. American Attitudes Opinions on a variety of topics including health, government, religion, etc. Reference, HN90.P8 A527 2005

19. Editor & Publisher Market Guide Detailed statistical information for the US and Canadian cities publishing one or more daily newspapers Statistics on publications, newspapers, radio, TV and cable Reference, HF 5905.E38 2008

20. Electronic Resources for Demographics/Market Analysis Simmons Choices3 Mintel Market Reports Global Market Information Database Lexis/Nexis Academic Statistical ReferenceUSA

21. Simmons Choices 3: What’s in it? A collection of data about Americans’ product and brand usage, buying and media habits National Consumer Study Conducted by Simmons Market Research Bureau annually Business Library Choices3 has 2005 data – U.S. adults only Choices3 is software that lets you create custom reports of this data

22. Simmons Choices 3: Where can I access it? Choices3 is only available on the Business Library Selected Resource computers (8 machines on Table 1) Can print through Netprint (https://netprint.msu.edu) using e-tokens or save to USB drive or CD/DVDhttps://netprint.msu.edu Online Guide and Video Tutorial: http://guides.lib.msu.edu/page.phtml?page_id=309

23. Tips for Using Choices3 Come early – limited machines Ask for help E-mail or call me: gustk@msu.edu, ph. 432.4182gustk@msu.edu Set up an appointment Online Guide and Video Tutorial http://guides.lib.msu.edu/page.phtml?page_id=309

24. Mintel Market Reports Consumer spending and buying patterns Brand preferences Demographic profiles Market share/trends Connect to MintelMintel

25. Global Market Information Database (GMID) Trends in consumer attitudes, spending habits International in scope Connect to GMIDGMID

26. Newspapers Michigan: Online newspapers by city: http://usnpl.com/minews.php http://usnpl.com/minews.php Detroit News, Grand Rapids Press, Lansing State Journal: http://er.lib.msu.edu/item.cfm?item=047073 http://er.lib.msu.edu/item.cfm?item=047073 National and Global: http://er.lib.msu.edu/newspapers.cfm http://er.lib.msu.edu/newspapers.cfm

27. Evaluating Sources Evaluating Internet Information Evaluating Internet Information Evaluating Internet Information Evaluating Internet Information Milton Library at Johns Hopkins University Critical Evaluation of Sources Critical Evaluation of Sources Critical Evaluation of Sources Critical Evaluation of Sources University of Louisville Libraries Evaluating Websites: Techniques and Questions Evaluating Websites: Techniques and Questions Evaluating Websites: Techniques and Questions Evaluating Websites: Techniques and Questions UC Berkeley Library

28. Citation Guides Citing Business Databases in APA Style MSU Business Library Citing Business Databases in APA Style Citing References in Your Paper University of Wisconsin Writing Center Citing References in Your Paper Using APA Format Purdue University Using APA Format

29. Help is available… Nancy Lucas lucasn@msu.edu 432.4180 lucasn@msu.edu Kara Rawlins gustk@msu.edu 432.4182 Chat with me at http://www.lib.msu.edu/gustk/ gustk@msu.edu http://www.lib.msu.edu/gustk/