1. Marketing Workforce Center Services Aron Diaz Business Outreach Representative Colorado Workforce Development Council

2. The Colorado Workforce Development Council WDC mission and the Workforce Investment Act 1998 –4 Committees of the CWDC State Workforce Investment Systems Skills Development and Partnership State Youth Council Business Outreach and Marketing

3. Statewide Marketing Initiative BOAM Committee Objectives –Create and implement a statewide marketing plan that increases the awareness of business and individuals that there is a new workforce system. –Colorado is the first State in the Nation to attempt to brand its Workforce Centers on a statewide scale.

4. Purpose of the Marketing Initiative Raise Brand Awareness Increase Market Saturation Develop a systematic approach with measurements Create a “self-sustaining” program for workforce centers

5. Building a Strategic System What is Marketing SWOT Analysis Commissioned a Marketing Task Force Marketing Training Baseline analysis

6. Statewide Campaign September to be proclaimed Workforce Development Month Use of Standard Logo Best Practices –Taskforce –E-Mail Blasts

7. Example of Local Efforts - Denver Metro Collaborative effort between the Denver region Small Business Symposium as a regional initiative Cause-related marketing and Channel 9 Partnering with CDLE

8. Ongoing Support and Capacity Building Hired marketing consultant Continued assessment of strategic efforts at WDC level Continued training and support of regional marketing efforts Field support to local Workforce Boards

9. Ongoing Support and Capacity Building- continued Continued training of local staff and managers Money to local boards Individual assistance for each region to build a strong brand identity in their respective areas

10. Marketing a Win/Win Businesses –Improved customer service –Improved communications –Better referrals –Knowledge of services provided –Bigger bang for their tax dollars

11. Marketing a Win/Win Workforce Centers –Increased support –Save money! –More professional and market driven image –Link statewide efforts –Employers recognize the workforce system

12. Contact Information ARON DIAZ Business Outreach Representative Colorado Workforce Development Council (303) 866-3719 Aron.Diaz@state.co.us