1. Publicity to Profits Group Coaching Session Session 4 Review of Targeted Pitch Letters Overview of Media Database

2. Editorial Calendar Capitalize on recurring editorial events Find the angle that relates to your business Other marketing messages –Press releases –New books –Staying in touch Awards, speaking engagements

3. Media Database When you ask for it, I will send it to you Via YouSendIt.com Contains more names than you need Overview of data fields Overview of how to select reporters Importance of targeting Debate over shotgun vs. rifle approach –You decide what works best for you

4. Homework Review the database Pick 5 reporters Customize your pitch letter as needed –Their names –Refer to articles they’ve written or topics covered –Check your call to action Send me your results

5. Housekeeping Attendance –Come even if you aren’t prepared –Listen to recording if you can’t attend –Send homework when you can, even several weeks late and we’ll review it. There’s no shortage of good ideas and inspiration points Next session –9 a.m. PT on Tuesdays –Same webinar links and phone number –Pin will change each week. I can’t control that. –If you are on the road and can’t access the pin, you can LISTEN to the call, but you can’t talk. –I will have a website with the links to webinar files posted later today.