1. Public hearing European Standardization: improving competitiveness through a new regulatory framework - European Parliament / IMCO 6 key messages on European standardization in the field of services Francisco J. VERDERA Director of International Relations and Cooperation Spanish Association for Standardization and Certification - AENOR Brussels - November 2011

2. Public hearing European Standardization: improving competitiveness through a new regulatory framework - European Parliament / IMCO 6 key messages on European standardization in the field of services 6 key messages on services standardization 1. Need for European standards on services; 2. Competitive service industries (also SMEs); 3. Consumers and users: Transparency & quality; 4. CEN System: Internal market for services; 5. ISO: Link with the international markets; 6. Completing the EU legal framework.

3. Public hearing European Standardization: improving competitiveness through a new regulatory framework - European Parliament / IMCO 6 key messages on European standardization in the field of services 1 The need for European standards on services Comply with customer requirements, or beyond; Address market trends / market needs; Differentiation in the market; Prevent unfair competition; Increase market credibility; Arrange the activity in a sector; Lack of specific professional qualifications; Support public policies or legislation; Other. Leadership: service provider industry. Participation: customers & other interested parties

4. Public hearing European Standardization: improving competitiveness through a new regulatory framework - European Parliament / IMCO 6 key messages on European standardization in the field of services 2 Increasing competitiveness (also for SMEs) European standards for services: Facilitate market differentiation; Establish & disseminate provision requirements; Minimise the risk of private specifications.

5. Public hearing European Standardization: improving competitiveness through a new regulatory framework - European Parliament / IMCO 6 key messages on European standardization in the field of services 3 Increasing transparency and quality (users and consumers) European standards for services: Facilitate subcontracting & quality assurance; Open for any type of conformity assessment; Enhance transparency and possibility to compare amongst service providers and offers.

6. Public hearing European Standardization: improving competitiveness through a new regulatory framework - European Parliament / IMCO 6 key messages on European standardization in the field of services 4 Leading standardization in the field of services in Europe CEN System: leader of service standardization in Europe; CEN Guidelines for development of standards in the field of services; Enhancing transparency & internal market; Need to increase promotion.

7. Public hearing European Standardization: improving competitiveness through a new regulatory framework - European Parliament / IMCO 6 key messages on European standardization in the field of services 5 European service providers in a global perspective European NSBs also leading service standardization in ISO; Some sectors: better ISO standards; Vienna Agreement, avoiding duplication of resources; References for the global markets (avoiding proliferation of private specifications).

8. Public hearing European Standardization: improving competitiveness through a new regulatory framework - European Parliament / IMCO 6 key messages on European standardization in the field of services 6 Internal market for services & legal framework Internal market for services; Directive 2006/123/CE; Need to promote bottom-up voluntary standards for services.

9. Public hearing European Standardization: improving competitiveness through a new regulatory framework - European Parliament / IMCO 6 key messages on European standardization in the field of services European standardization in the field of services Promote competitiveness of providers; and Customer protection.

10. Public hearing European Standardization: improving competitiveness through a new regulatory framework - European Parliament / IMCO 6 key messages on European standardization in the field of services Thank you very much for your attention AENOR Spanish National Standardization Body; Spanish member of CEN and CENELEC, ISO and IEC; National information and notification point for standards and draft standards.