1. NORMAPME ISO 26000 User Guide for European SMEs The essence of.
Guido Gürtler

2. NORMAPME ISO 26000 user guide for European SMEs, in essence
Europe shares
Common values
A tradition of nations and constitutions with societal
Laws and regulations
A culture of compliance
Efficient enforcement mechanisms.
NORMAPME ISO user guide for European SMEs, in essence

3. NORMAPME ISO 26000 user guide for European SMEs, in essence
In Europe, enterprises are
Medium-sized up to 250
Small up to 50, and
Micro up to 10 persons.
NORMAPME ISO user guide for European SMEs, in essence

4. NORMAPME ISO 26000 user guide for European SMEs, in essence
The vast majority of the 20 million European SMEs are characterised by
Personal ownership,
Being owner-managed with
Only informal structures.
NORMAPME ISO user guide for European SMEs, in essence

5. NORMAPME ISO 26000 user guide for European SMEs, in essence
In European nations many CSR related activities are regulated, a significant distinction from other regions.
NORMAPME ISO user guide for European SMEs, in essence

6. NORMAPME ISO 26000 user guide for European SMEs, in essence
In Europe societies’ needs and demands are locally specific and subject to continuous change.
NORMAPME ISO user guide for European SMEs, in essence

7. NORMAPME ISO 26000 user guide for European SMEs, in essence
Practicing CSR can lead to significant benefits, like
Higher motivation and productivity among employees
Increased reputation and trust
Enhanced acceptance within the community.
NORMAPME ISO user guide for European SMEs, in essence

8. NORMAPME ISO 26000 user guide for European SMEs, in essence
The NORMAPME user guide
addresses only those ISO recommendations, which may be relevant for European SMEs.
NORMAPME ISO user guide for European SMEs, in essence

9. NORMAPME ISO 26000 user guide for European SMEs, in essence
Accountability:
Willingness to take responsibility for the impact an SME may have on its specific environment.
NORMAPME ISO user guide for European SMEs, in essence

10. NORMAPME ISO 26000 user guide for European SMEs, in essence
Transparency:
Availability of information on relevant social, economic and environmental aspects of the SME’s operations.
NORMAPME ISO user guide for European SMEs, in essence

11. NORMAPME ISO 26000 user guide for European SMEs, in essence
Ethical behaviour:
Carrying out all decisions in an honest, fair and reliable way, without accepting illegal benefits or conflicts of interest.
NORMAPME ISO user guide for European SMEs, in essence

12. NORMAPME ISO 26000 user guide for European SMEs, in essence
Networking:
Identifying who has an interest in the SME’s decisions and activities
Understanding the SME’s clients’ networks and values
Solving problems through common efforts in an atmosphere of personal confidence
Engaging actively in society based networks to improve situations.
NORMAPME ISO user guide for European SMEs, in essence

13. NORMAPME ISO 26000 user guide for European SMEs, in essence
Relevance of ISO “core subjects”:
Looking at all core subjects, though for SMEs not all core subjects and issues are equally relevant.
NORMAPME ISO user guide for European SMEs, in essence

14. NORMAPME ISO 26000 user guide for European SMEs, in essence
Human rights in the European Union:
Their respect is a fundamental principle, and
Their legal protection is guaranteed by the rule of law and functioning juridical systems.
NORMAPME ISO user guide for European SMEs, in essence

15. NORMAPME ISO 26000 user guide for European SMEs, in essence
Human rights issues:
Be aware of human risk situations outside Europe
Avoid complicity
Consider conditions of purchased goods
Avoid exclusion and discrimination of vulnerable groups
NORMAPME ISO user guide for European SMEs, in essence

16. NORMAPME ISO 26000 user guide for European SMEs, in essence
Labour practices in the European Union:
In the member states all relevant labour standards have been adopted either by law or by collective agreements.
NORMAPME ISO user guide for European SMEs, in essence

17. NORMAPME ISO 26000 user guide for European SMEs, in essence
Labour issues:
Ensure that working conditions comply with national law and/or standards set in collective agreements
Respect and implement the results of social dialogue
Implement and maintain an occupational health and safety policy
provide workers with access to skills development and training where feasible.
NORMAPME ISO user guide for European SMEs, in essence

18. NORMAPME ISO 26000 user guide for European SMEs, in essence
The environment in the European Union:
Member states and CEN, CENELEC and ETSI have launched most of the relevant regulations and standards.
NORMAPME ISO user guide for European SMEs, in essence

19. NORMAPME ISO 26000 user guide for European SMEs, in essence
Environmental issues:
Prevent pollution
Use sustainable resources
Contribute to climate change mitigation and adaptation
Protect ecosystems
NORMAPME ISO user guide for European SMEs, in essence

20. NORMAPME ISO 26000 user guide for European SMEs, in essence
Fair operating practices:
SMEs should operate in a fair manner vis-à-vis business partners, suppliers, government agencies and others.
NORMAPME ISO user guide for European SMEs, in essence

21. NORMAPME ISO 26000 user guide for European SMEs, in essence
Fair operating issues:
Prevent corruption on all levels
Practice fair competition
Promote social responsibility in the value chain
NORMAPME ISO user guide for European SMEs, in essence

22. NORMAPME ISO 26000 user guide for European SMEs, in essence
Consumer issues, if a European SME deals with consumer products and/or services:
Fair marketing, factual and unbiased information, and fair contractual practices
Provision of all product relevant health and safety information
Design products and packaging for easy reuse, repair and recycling
Respect data protection and privacy
Care for a cooperative dispute settlement.
NORMAPME ISO user guide for European SMEs, in essence

23. NORMAPME ISO 26000 user guide for European SMEs, in essence
Community involvement and development:
SMEs can help to strengthen civil society and to promote well being in the community.
NORMAPME ISO user guide for European SMEs, in essence

24. NORMAPME ISO 26000 user guide for European SMEs, in essence
Community related issues:
Participation in and support for civil institutions
Support education on all levels
Sharing knowledge, skills and technology
Engagement in programmes aimed at improving social aspects of community life.
NORMAPME ISO user guide for European SMEs, in essence

25. NORMAPME ISO 26000 user guide for European SMEs, in essence
Practicing social responsibility:
SMEs practice CSR in a more informal, practical and often spontaneous way,
Without being aware of any specific ‘system’ of decision making and ‘implementation’.
NORMAPME ISO user guide for European SMEs, in essence

26. NORMAPME ISO 26000 user guide for European SMEs, in essence
SMEs may practice CSR individually through :
The owners’ personal involvement
Reviewing the relevance of core subjects and issues
Influencing their “sphere of influence”
Undertaking one action at a time.
NORMAPME ISO user guide for European SMEs, in essence

27. NORMAPME ISO 26000 user guide for European SMEs, in essence
SMEs may practice CSR in a collective approach through :
Co-operating with other SMEs
Contributing to CSR promoting organizations
Engaging in sector organizations
Supporting regional professional organizations.
NORMAPME ISO user guide for European SMEs, in essence

28. NORMAPME ISO 26000 user guide for European SMEs, in essence
SME’s communication on CSR activities:
Only the SME decides how to communicate
Internally
Externally
Through sector associations.
NORMAPME ISO user guide for European SMEs, in essence

29. NORMAPME ISO 26000 user guide for European SMEs, in essence
Voluntary initiatives on social responsibility:
Such initiatives are intended to assist members to further enhance their social responsibility
SMEs may consider joining such voluntary initiatives.
NORMAPME ISO user guide for European SMEs, in essence

30. NORMAPME ISO 26000 user guide for European SMEs, in essence
Thank you for your attention!
NORMAPME ISO user guide for European SMEs, in essence