1. Day of the Seafarer 25th June 2014 HOW YOU CAN JOIN THE CAMPAIGN

2. Thank you for supporting the Day of the Seafarer campaign. This toolkit outlines how you can use Facebook, Twitter, Youtube, blogs and other platforms to celebrate the Day of the Seafarer. If you have any questions or ideas, please contact Karine Langlois klangloi@imo.org THANK YOU FOR YOUR HELP. Intro Background Aims Why How Social Media Toolkit

3. Seafarers brought me… MY BED, SOFA AND CAR! #thankyouseafarers

4. Download our stickers

5. http://dayoftheseafarer2014.imo.org Write on our virtual wall

6. What is Day of the Seafarer? An official United Nations international observance day Every year on 25 June Organized by the International Maritime Organization Reaches millions of people worldwide Intro Background Aims Why How

7. Aims of Day of the Seafarer 2014: Seafarers brought me… Celebrate seafarers around the world Engage seafarers themselves to tell us about (and share photos of) their life at sea Engage the public to tell us what seafarers have brought to them, and to thank seafarers for doing so Intro Background Aims Why How

8. Why you should be involved Each of us, as consumers and citizens, has a responsibility to thank the world’s largest unseen workforce and give them a voice. “Seafarers Brought Me” highlights the often “invisible” role that seafarers play in our lives every day, whilst delivering more than 90% of the world’s goods. Intro Background Aims Why How

9. How you can be involved This year’s campaign calls on participants (the general public, organizations, Governments, etc.) to complete the sentence “Seafarers brought me……” with a word naming an object or something specific of your choosing – and if possible, add a photo, video, and/or written message, accompanied with the simple message: “Thank you, seafarers”. Intro Background Aims Why How

10. Share your “Seafarers brought me…” messages: Our Virtual wall: http://dayoftheseafarer2014.imo.org Intro Background Aims Why How Resources Our video animation: https://vimeo.com/97514307 Logo and badges: (in 6 different languages) http://www.imo.org/About/Events/d ayoftheseafarer/Pages/Day-of-the- Seafarer-2014.aspx

11. Share your “Seafarers brought me…” messages: Our social media channels are: https://twitter.com/IMOHQ https://www.facebook.com/IMOHQ http://www.flickr.com/photos/imo-un/collections/ http://www.youtube.com/user/IMOHQ Intro Background Aims Why How Resources

12. Thank you for your support! CONTACT: Karine Langlois KLangloi@imo.org