1. Advertising and marketing gladiators
Why advertise
Types of advertising and programmes
Where to advertise
(Rome, Pompeii)
What to advertise
(Pompeii, Beroia in Macedonia)
Memorializing the games after you’d paid for them…

2. Announcements in Rome: Saepta Julia, Forum, Caelian Hill ("Plan Rome - Saepta Julia" by ColdEel & edited by Joris)

3. Macellum, Pompeii ”(Images: Enlil2, via Wcommons)

4. PompeiiL: the source of most of our information about Roman advertising…

7. Amphitheatre, Pompeii (gladiatorial school on left)
Region II

8. Gladiatorial ludus (previously a palaestra) Region II

9. Remains of graffiti on tomb in the necropolis at Porta Nocera

10. Remains of painted graffiti advertising that 10 pairs of Ateius’ gladiators will fight (Regio IX)

11. Graffiti from Pompeii
Region I. Text: Severus l(ibertus) XIII Albanus Sc(aeva) l(ibertus) XIX v(icit).

12. Graffiti of gladiators from Region I

13. The same graffiti

14. Hilarus Ner[onianus pugnarum] XIV, c[oronarum] XII, v(icit)
Hilarus Ner[onianus pugnarum] XIV, c[oronarum] XII, v(icit). Creunus [pugnarum) VII, c(oronarum) V, m(issus). Pri(n)ceps Ner(onianus) (pugnarum) XII, c(oronarum) X(II?)
CIL IV 10237

15. ? versus Hoplomachus
(missio) …ciens Neronian ludus, 20 [bouts]
(won) Nobilior, Julian ludus, 2….14
Tracian versus Murmillo
(won) Pugnax, Neronian ludus, 3 [bouts]
(died) Murranus, Neronian ludus, 3 [bouts]
Hoplomachus versus Thracian
(won) Cycnus of the Julian ludus 9 [bouts]
(missio) Atticus, Julian ludus 14 [bouts]
Thracian versus Murmillo
(won) Herma, Julian ludus, 4 [bouts]
(missio) Quintus Petillus….
Essedarii
(missio) Publius Ostorius, 51 [bouts]
(won) Scylax, Julian ludus, 26 [bouts]…  (Pompeii, CIL IV 2508)

16. Commemorating games: with a nice mocaic
Animal Catalogue, Radès

17. Neaterius, venator, victor over 3 bears (House of the Ostriches, Sousse, 3rd century CE) – note leather gloves

18. Mosaic of Magerius from Smirat, 3rd century

19. …with glass
Glass bowl with gladiatorial combat showing the following names: Gamus, Merops, Calamus, Hermes, Tetraites, Prudes, Spiculus, and Columbus (50-80 CE)

20. Similar cup with Spiculus Columbus, Calamus, Holes, Petraites, Prudes, Proculus, Cocumbus (in Corning Museum; made in Northern Italy or Gaul)

21. Glass beaker showing Petraites, Ories, Prudes, and Columus (Petraites and Prudes are victors); bottom contains inscription ‘M Licinius Diceus F(ecit)’

22. …On various items:
Knife handle showing secutor
3rd century CE

23. Range of oil lamps from Milan, all showing gladiators