1. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 1 10:00-11:00 AM Track Session B5353 A rational approach to tool chaos. Learn directly from customer Safeway how they achieved critical business outcomes with HP’s help in utilizing a value chain-based approach. 11:30 AM -12:00 PM Discover Theatre Session DT5502 Four steps to managing the cloud lifecycle. Use HP’s proven “think big, start small” IT value chain-based approach from 2 HP Services CTO’s. Find the IT4IT TM Value Chain & HP Reference Architecture at HP Discover Barcelona Let HP help you adopt a value chain-based approach to transform IT to meet the demands of the New Style of IT Tuesday 2 Dec Wednesday 3 Dec 9:30-10:30 AM Track Session B5346 Telecom Italia transforms IT operations w/ a value chain approach Learn how they IT value chain helped this customer target & deliver automations in Requirement to Deploy and Detect to Correct. 12:30-1:00 PM Discover Theater Session DT5125 Transforming your organization to deliver the New Style of IT Learn how the IT value chain fits into a mgmt of change strategy HP Meeting Center Meet with the Architects & Product Mgr. of the HP Reference Architecture: Lars Rossen, Mark Bodman, Ohad Goldfarb, Peter Gibbels Discover Zone Demo Booths HP Reference Architecture (#4571) HP Propel (#4514) Portal & aggregated catalog fulfillment & service exchange HP Software Demo Theatre Demo6081 HP Value Chain & Reference Architecture. This demo presents the operating model of the New Style of IT. Learn to use a value-chain based approach to transform your IT department into a broker of services to the business. HP IT Value Chain Discovery workshop This Pre-Sales assessment is designed to provide an understanding of end-to end Enterprise IT Management disciplines & performance. Take the 1 st step: assess one of the four IT4IT TM value streams (Strategy to Portfolio, Requirement to Deploy, Request to Fulfill, or Detect to Correct) in your organization from current state to “value gap of technology & investment utilization” to “recommended state to close that value gap.” HP Transformation Workshops (TW) Go to the Hall 7 TW Registration Desk to sign up for an abbreviated HP Services workshop. It’s interactive, slide-free & tailored to your unique IT environment. The result is key focal points & a strategy direction for your IT transformation based on IT4IT TM value chain principles applied and analyzed against the current state of your organization. transformation-workshop@hp.comtransformation-workshop@hp.com Daily Tuesday, Wednesday, Thursday Easy Finder: HP Reference Architecture IT4IT TM is a trademark of The Open Group http://opengroup.org

2. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 IT Value Chain Security managemen t Automation orchestratio n & cloud Business service managemen t Portfolio managemen t Application lifecycle managemen t Application mobilization IT service managemen t Operating model for the new style of IT Designed for leveraging technology and paradigm shifts Cost Returning value ROI Collaborative Faster delivery with cross-domain agility Optimized Unleash IT innovation across a prescriptive IT value chain Insightful Gain value with better decision data Value Why start the value chain journey today? Created by enterprise customers, partners, vendors Open Group IT4IT TM Forum members include: HP, IBM, Microsoft, Shell, Achmea, AT&T, Munich Re, PwC, Atos, Accenture, CapGemini, ExxonMobil, BP, Philips, Raytheon and more Credible Roadmap with predictable time to value Prescriptive integration across the IT value chain Ask your HP sales rep how to get started with an IT Value Chain Discovery workshop or HP IT Mgmt Transformation Workshop Practical Strategic Thought leadership for IT innovation A value chain & reference architecture for IT Transform to the New style of IT Leveraging business value chain success Where integrated IT value streams deliver higher value than silos Value streams Efficiency & Agility Finance & assets Intelligence & reporting Resource & project Governance, risk and compliance Sourcing & vendor Requirement to Deploy Detect to Correct Strategy to Portfolio Request to Fulfill IT Value Chain PlanBuildDeliverRun Reference Architecture Support activities End-to-end integrated reference architecture proactively detect issues and to correct them before impacting users define your strategy to balance and broker your portfolio prioritize every requirement to build/source the best services and deploy them handle each request by streamlining the process to fulfill it Off er Plan Sour ce Pla n Build Deliv er Mana ge Ru n IT4IT TM is a trademark of The Open Group http://opengroup.org