1. Knowledge Management Looking Back, Looking Ahead-- and Its Future for the Three Sectors Brook Manville, United Way of America Mitre Corporation TEM Dec 5, 2007 PLEASE ATTRIBUTE AUTHORSHIP OF THIS PRESENTATION IF ANY PORTTION RE-USED. © Brook Manville 2007 Brook Manville brook.manville@uwa.unitedway.orgbrook.manville@uwa.unitedway.org: 703-683-7810

2. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 2 Overview KM LOOKING BACK KM LOOKING AHEAD IMPLICATIONS FOR: –For-profit –Not-for-profits –Government COMMENTS AND QUESTIONS…

3. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 3 Prognostication… The future looks pretty much the same as the present… only longer!

4. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 4 The journey and the (First Gen) S-curve of KM…. discovery development integration (1980s-1990s)

5. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 5 The journey and the First Gen S-curve…. Peter Drucker et al Intellectual Capital the Learning Organization intangibles accounting data-information-knowledge- wisdom …etc, etc, etc discovery

6. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 6 The journey and the First Gen S-curve…. Functional colonization: –Corporate libraries –Strategy & Planning –Marketing –OD –HR –IT Consultants & vendors galore Systems thinkers & chaos theory Learning communities Measurement and ROI development

7. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 7 The journey and the First Gen S-curve…. Tightly linked to strategy People-based knowledge augmented by technology Understanding of culture and collaboration, embedded Whole system approach Business metrics Taken for granted integration

8. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 8 First Gen KM: Effectiveness of the Organization STRATEGY PROCESS & ORGANIZATION & CULTURE TECHNOLOGY PEOPLE

9. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 9 The parallel First Gen S-curve….Knowledge advisory and product/service offer to clients & customers build a new business

10. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 10 Innovation & Revenue Package Sell Learn

11. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 11 Key Attributes: First Gen Identifying and managing the known Leveraging assets of the company Disciplined practice

12. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 12 Discontinuity! global competition internet disaggregated value chains learning through practice 1990s- 2000s quest for more performance search, networking, web 2.0 Outsourcing and core competences deeper understanding & integration

13. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 13 Looking ahead the shift effectiveness of the organization the power of the cross boundary network

14. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 14 The (next) S-curve for KM….(Second Gen) The Power of Cross- Boundary Network(s)

15. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 15 The emerging Second Gen S-curve…. discovery development integration (1990s-2010-???)

16. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 16 The emerging Second Gen S-curve…. real focus on knowledge of people the proliferation and pursuit of communities of practice web-based learning communities and portals learning and exchange processes beyond organizational boundaries collaboration becomes a science discovery

17. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 17 The journey and the Second Gen S- curve…. learning and knowledge partnerships and value chains with suppliers, partners, customers social network analysis and network economics social networking, blogging, web 2.0 open source manufacturing, processes, and learning wisdom of crowds… development

18. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 18 The emerging Second Gen S-Curve…. ???? from boundaries to connections and collaborations wherever, whenever enterprises as ecosystems of networks strategy as mapping, predicting and sourcing knowledge production leadership as democratic knowledge engagement across boundaries Integration

19. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 19 The parallel Second Gen S- curve….Knowledge network businesses knowledge network consulting & facilitation knowledge membership businesses selling expertise networks

20. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 20 Key Attributes: From First Gen to Second Gen Identifying and managing the known Leveraging assets of the company Disciplined practice From… To… Discovering and facilitating the knowable Connecting assets within & beyond boundaries Experimentation and consolidation

21. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 21 Whats the so what? for practitioners?

22. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 22 …and what are the implications for each of the three sectors? For Profit Not- for- Profit Government ? ? ?

23. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 23 Context: the (traditional) differences among sectors? Serves Purpose Approach People For Profit Not- for- Profit Government customers & shareholders create wealth and economic value product market strategy employees the needy and/or aggrieved safety net and /or social change volunteerism & philanthropy mission-led staff & volunteers citizens protect and further the common good tax & spend on programs politicians and civil servants

24. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 24 Reality: the blurring and overlap…. For Profit Not- for- Profit Government Focus on performance Increasing demands for accountability, value Power of markets to provide solutions Expectations of social responsibility Transparency and interconnectivity War for talent Pressure for collaboration Everybody: must perform higher against measurable outcomes must be a problem- solver find ways to collaborate with and leverage whoever really knows use markets but mind the common good, social resp. realize theyre in the knowledge business

25. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 25 Leaders and Practitioners of Knowledge Strategy and Programs should…. break down boundaries, blow up the silos, pursue networks look beyond your enterprise and your sectorfor whatever it takesOPEN UP YOUR ORGANIZATION TO THE MORE DEMOCRATIC WEB OF THE FUTURE performance as your filter for decision- making, investment, experimentation, and even new business opportunities… …but manage the tension of values, mission and social responsibility embrace the social technologies for the power of people…. ….but keep technology in the appropriate place of a whole system approach First Gen to Second Gen

26. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 26..and perhaps most important: Remember all we have learned about knowledge management in the last 25 years….. But dont become a museum piece for what was done in an earlier age!!!!

27. Mitre TEM Presentation 12-5-07 © Brook Manville 2007 27 Q & A ?

28. Thank you! Brook Manville, United Way of America brook.manville@uwa.unitedway.org 703-683-7810