1. Revisiting Library Websites: Content strategy for the Wellcome Digital Library: a work in progress Internet Librarian International 2011 Jennifer Phillips-Bacher

2. Wellcome Trust Focus areas Supporting outstanding researchers Accelerating the application of research Exploring medicine in historical and cultural contexts Revisiting library websites. Internet Librarian International 2011

3. Wellcome Digital Library Revisiting library websites. Internet Librarian International 2011

4. “Content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content.” Kristina Halvorson, Content Strategy for the Web Revisiting library websites. Internet Librarian International 2011

5. The Quad Revisiting library websites. Internet Librarian International 2011

6. Audit phase Revisiting library websites. Internet Librarian International 2011

7. Content audit

8. Outcome of content audit Action plan to update, recast or omit content Proposed reduction in site size by at least 30% Ownerless content identified Inconsistencies and broken links identified Better understanding of how content creation happens in our organisation Conversation piece Revisiting library websites. Internet Librarian International 2011

9. Analysis phase Revisiting library websites. Internet Librarian International 2011

10. Outcome of content analysis Revisiting library websites. Internet Librarian International 2011 We can validate our assumptions about good and bad content We can align content to audience segments We know where our content strays off- message

11. Revisiting library websites. Internet Librarian International 2011 Strategy phase

12. Where are we with strategy? Revisiting library websites. Internet Librarian International 2011 Changing the way we work Getting buy-in from senior management Creating style and messaging guidelines Planning for the migration to a new CMS

13. Questions? Jennifer Phillips-Bacher j.phillips-bacher@wellcome.ac.uk Twitter: @MrsAudiac Recommended resources: http://www.diigo.com/user/jennpb/ili2011 http://www.diigo.com/user/jennpb/ili2011 Revisiting library websites. Internet Librarian International 2011