1. FISHERIES Reform of the market policy of the Common Fishery Policy EAFA Workshop: Optimising Value Chains in Fisheries Market & TradeXavier GUILLOU2 June 2010

2. FISHERIES SlideFisheries2 Consultations and methodology Green paper on the reform of the CFP (April 2009) Evaluation of the Common Organisation of the Markets in Fishery and Aquaculture Products http://ec.europa.eu/fisheries/documentation/studies/study_evaluation_market/index_en. htm Study on the supply and marketing of fishery and aquaculture products in the European Union http://ec.europa.eu/fisheries/documentation/studies/study_market/index_en.htm

3. FISHERIES SlideFisheries3 Thematic seminars Price formation and marketing of fisheries and aquaculture products (December 2009) http://ec.europa.eu/fisheries/news_and_events/events/price_seminar/index_en.htm Promotion of fishery and aquaculture products (April 2010) http://ec.europa.eu/fisheries/news_and_events/events/seminar_140410/index_en.htm Supply to the EU market (April 2010) http://ec.europa.eu/fisheries/news_and_events/events/seminar_150410/index_en.htm

4. FISHERIES SlideFisheries4 EU market: main trends EU market: dynamic growth and increasing deficit –Increased consumption (20 kg per capita) –EU supply down by 30% in 10 years –Large increase of imports –Self sufficiency rate down from 57% to less than 40% EU: a very attractive market –Largest, most profitable, involving large world companies –Fish market - globalised market –Dynamic development of new products sold in the EU Active and integrated internal market –Main MS producers export essentially within the EU –Interdependence of EU markets

5. FISHERIES SlideFisheries5 EU first market in the world Source: AIPCE (2007) Non-food products Exports Available quantities EU market imports value € 55 billion, volume 12 million tonnes,

6. FISHERIES SlideFisheries6 Dynamic growth and trade balance deficit

7. FISHERIES SlideFisheries7 An integrated internal EU market

8. FISHERIES SlideFisheries8 Heterogeneous consumption habits in the EU

9. FISHERIES SlideFisheries9 Consumption trends

10. FISHERIES SlideFisheries10 Retails Increased share of large retail companies Role in consumption growth and in development of ‘new’ products Development of labelling Catering, restaurants and takeaways Impact of the trade policy Trend towards decrease in customs duties Increasing importance of non tariff issues

11. FISHERIES SlideFisheries11 Reform of the market policy

12. FISHERIES SlideFisheries12 LEGAL ARCHITECTURE CFP basic Regulation New chapter « Market Policy » for fisheries and aquaculture products Marketing standards (2406/96) CMO Regulation (104/2000) Information to consumers (2065/2001) )

13. FISHERIES SlideFisheries13 PRICES AND INTERVENTION Storage aids Withdrawals Autonomous Carry-over Private storage Tuna for processing

14. FISHERIES SlideFisheries14 PRODUCER AND INTERBRANCH ORGANISATIONS Producer organisations - encourage production planning (catch plans) - promote concentration of supply - stabilise prices - encourage sustainable fishing methods -…………………………… Interbranch organisations - improve transparency of production and market - draw up contracts - …………………………………………… Producer organisations Production planning Product value at 1st sale Better knowledge of markets and marketing Interbranch organisations Contractualisation Promotion Storage Aid

15. FISHERIES SlideFisheries15 EU MARKET OBSERVATORY The information about market is scattered between regions and MS, and heterogeneous along the supply chain The information is not shared between stakeholders and is much better on the processor/retailer side than on the producer/wholesaler side International context Global view of the EU market All market actors Policy makers - Better view of market prices and opportunities - Production planning - Knowledge of consumer’s demand (when, where, what…) - Background for policy design -Early warning of crises - Survey of margins along the marketing chain From 1st sale… ….to retail price

16. FISHERIES SlideFisheries16 MARKETING STANDARDS AND INFORMATION TO CONSUMER Species Freshness Size Presentation Information to consumer Commercial designation Production method Catch area Marketing standards CompulsoryVoluntary Information to consumer Scientific name More detailed catch area Fishing method … Nutritional Environmentally friendly Fair trade and social aspects Updating grading Minimum marketing sizes eBusinness +

17. Fisheries17 FISHERIES Slide Next steps… Options studies Reform proposals by mid 2011 xavier.guillou@ec.europa.eu