4 Challenges 1.Respecting the User 2.Security 3.Commercial P2P vs. File Sharing 4.Traffic Shaping 5.Business Models and Economics
5 Commercial P2P vs. File Sharing Not an open network Designed to protect copyrights Topology-aware, ISP- friendly Consistently delivers high-quality end user experience Typical File SharingVeriSigns Kontiki DMS Questionable authorsAuthorized publishing only Content of varying qualityPristine content No content protectionLeading DRM Randon peer assignmentSmart, local peering Data transmission over TCP IP Data transfer over UDP No central server24x7 grid servers Poor QoS managementContinuous management of QoS
6 Opportunities 1.Collaboration (Really) 2.Building on High Profile Commercial Adoption 3.Business Models and Economics 4.True solution integration
7 Growing Momentum for Commercial P2P + Early adopters BBC, Channel4, Sky and others are starting to see widespread success and coverage + BBC: 120,000 client downloads in 1 st week
8 Predictions 1.Hybrid CDN solutions become the standard 2.ISP acceptance of P2P 3.P2P becomes a core component of IPTV/Internet TV offerings 4.HD delivery costs become insignificant P2P enables the lowest cost, most scaleable distribution platform imaginable.
Thank You Stephen Condon Vice President, Marketing Digital Content Services