2. DCIA Mission Commercial Development of Commercial Development of Peer-to-Peer (P2P) File Sharing Peer-to-Peer (P2P) File Sharing Other Distributed Computing Other Distributed Computing Software Program Applications Software Program Applications

3. Old Centralized Content Infrastructure High overhead, marketing and support costs High overhead, marketing and support costs

4. New Content Infrastructure Industry Stats: 675 Million Software Downloads, 2.25 Billion Monthly Files, 80 Million Monthly Cume Users, 10 Million Average Users, 50 Million Monthly Licensed Entertainment Content Transactions Decentralized, Low to No Overhead

5. DCIA Organization Content Group Content Group Operations Group Operations Group Platform Group Platform Group

6. Content Members Include...

7. Operations Members Include... Project V-G

8. Platform Members Include…

9. DCIA Resources Government Relations Government Relations Best Practices Best Practices Member Services Member Services Consumer Research Consumer Research

10. Government Relations Doug Campbell Doug Campbell - Senate Staff DMCA - Fleishman-Hillard Judiciary & Commerce Judiciary & Commerce FTC & Justice Dept. FTC & Justice Dept. Advocacy Coalitions Advocacy Coalitions

12. P2P PATROL Peer-to-Peer Parents And Teens React On Line WARNING WARNING The search term you entered has been associated with child pornography. Any person who receives, reproduces, or redistributes a visual depiction of a minor engaged in sexually explicit conduct shall be subject to severe fines and imprisonment. P2P PATROL reports suspected violations of Title 18, USC 2252 to the FBI. PEER-TO-PEER PARENTS AND TEENS REACT ON LINE

13. Best Practices Elaine Reiss Elaine Reiss - General Counsel - General Counsel - Ogilvy & Mather - Ogilvy & Mather Adware Vs. Spyware Adware Vs. Spyware P2P Risk Disclosures P2P Risk Disclosures Copyright Protection Copyright Protection

14. The use of this software for illegal activities, including uploading or downloading games, movies, music, or software without authorization, is strictly forbidden, and may be subject to civil and/or criminal penalties.

15. Click here for important information about P2P software risks.

16. Member Services Karen Kaplowitz Karen Kaplowitz - Ent. Litig. Atty. - New Ellis Group Sales & Marketing Sales & Marketing Lead Development Lead Development Financing Support Financing Support

18. Ten Companies – One Solution Ten Companies – One Solution

19. Consumer Research Rich Feldman Rich Feldman - Media Professional - Media Professional - Feldman Res. Lab - Feldman Res. Lab Key Industry Metrics Key Industry Metrics Custom Research Custom Research Demographics Demographics

20. P2P Audience Growth P2P populations continue to increase year over year.

21. The Opportunity: P2P File- Sharing Revolution Apple iTunes sold 250 million songs to date. During that same period, RIAA estimates suggest 59 billion music tracks were acquired on P2P. Sources: Apple Computer, RIAA approximations of songs acquired on P2P

22. The Reason for the DCIA Is to Help Grow Your Business

23. Tonights Agenda INTRO TO P2P INTRO TO P2P INDUSTRY OVERVIEW INDUSTRY OVERVIEW CURRENT STATUS CURRENT STATUS NEW ENTRIES & CONTENT NEW ENTRIES & CONTENT

24. Thank You