Evolution of P2P Channel Impact Media Sector Response Regulatory Phases Commercialization Industry Statistics: Over 450 Million Active P2P Software Installations Globally, 1 Billion Daily File Transfers, 125 Million Monthly Cume Usage, 15 Million Average Simultaneous Users, 80 Million Monthly Licensed Content Transactions… Now Adding Social Networks featuring User-Generated Content (UGC)…
BigChampagne is DCIAs online media measurement source specializing in P2P
P2P Audience Growth P2P populations continue to increase year over year.
The Opportunity: P2P File- Sharing Revolution 20-60 times more music tracks are acquired on 20-60 times more music tracks are acquired on P2P than are downloaded from iTunes P2P than are downloaded from iTunes Sources: Apple Computer, IFPI approximations of songs acquired on P2P
P2P Internet Traffic Share Growth File-Types on Major P2P Networks - 2006 –P2P usage is widespread and growing 2004 – 3 million unique IP addresses in 30 days 2006 – 3 million unique IP addresses in 8 days –Continuing impact on ISPs 50-65% of downstream traffic is P2P 75-90% of Upstream Traffic is P2P Internet Protocol Breakdown 1993 - 2006 Velocix Research
Internet Traffic Now Dominated by P2P Source: Sandvine, July 2008
More than 60% of Upstream Traffic is P2P Source: Sandvine, October 2008
Revenue Projections for P2P & File Sharing Insight Research: The worldwide market for P2P and file-sharing services is expected to generate $28 billion per year in revenue for carriers and ISPs by 2011.
I S P G 1) Default Settings 2) File-Sharing Controls 3) Shared-Folder Configurations 4) User-Error Protections 5) Sensitive-File-Type Restrictions 6) File-Sharing Status Communications 7) Developer Principles
P2P PATROL Peer-to-Peer Parents And Teens React On Line WARNING WARNING The search term you entered has been associated with child pornography. Any person who receives, reproduces, or redistributes a visual depiction of a minor engaged in sexually explicit conduct shall be subject to severe fines and imprisonment. P2P PATROL reports suspected violations of Title 18, USC 2252 to the FBI. PEER-TO-PEER PARENTS AND TEENS REACT ON LINE
Best Practices Elaine Reiss Elaine Reiss - General Counsel - General Counsel - Ogilvy & Mather - Ogilvy & Mather Adware Vs. Spyware Adware Vs. Spyware P2P Risk Disclosures P2P Risk Disclosures Copyright Protection Copyright Protection
DIGITAL WATERMARK TECHNOLOGIES Applications in P2P Networks P2P Digital Watermark Working Group
Member Services Karen Kaplowitz Karen Kaplowitz - Ent. Litig. Atty. - New Ellis Group Sales & Marketing Sales & Marketing Lead Development Lead Development Financing Support Financing Support Limor Schafman – KeystoneTech & IPv6 Forum
Consumer Research Rich Feldman Rich Feldman - Media Professional - Media Professional - Feldman Res. Lab - Feldman Res. Lab Key Industry Metrics Key Industry Metrics Custom Research Custom Research Demographics Demographics
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