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© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 HOW DOES THE MARKETING PLAN WORK?

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Presentation on theme: "© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 HOW DOES THE MARKETING PLAN WORK?"— Presentation transcript:

1 © Stephen Bourne 2010 How does the Marketing Plan work v HOW DOES THE MARKETING PLAN WORK?

2 © Stephen Bourne 2010 How does the Marketing Plan work v SHORT TERM – retailing LONG TERM – team building COMBINATION OF BOTH 3 WAYS TO MAKE MONEY

3 © Stephen Bourne 2010 How does the Marketing Plan work v RETAILING This is where you are rewarded by FM for personally selling product

4 © Stephen Bourne 2010 How does the Marketing Plan work v You take orders from customers Place orders with FM office Supply products to customers Earn profit from sales RETAILING

5 © Stephen Bourne 2010 How does the Marketing Plan work v Party Plan Retail parties Relatives, Friends, neighbours Work colleagues Canvassing Catalogue deliveries Direct sales – offices, etc Stand outside office blocks Mums outside school Parents at martial art, dance, gymnastics clubs Parents at scouts, brownies, football clubs School fetes religious group members sports associates, etc RETAILING

6 © Stephen Bourne 2010 How does the Marketing Plan work v Example: to earn £100 month Sell 27 bottles (27 x £3.79 = £102.33) in 4 weeks = 7 bottles a week = 1½ bottles a day (in 5-day week) Party Plan: bottles – do at least 1 a week RETAILING

7 © Stephen Bourne 2010 How does the Marketing Plan work v Example: to earn £350 month Sell 93 bottles (93 x £3.79 = £352.47) in 4 weeks = 24 bottles a week = 5 bottles day (in 5-day week) Party Plan: bottles – do at least 1 a week Say ……………….. 2 parties a week RETAILING

8 © Stephen Bourne 2010 How does the Marketing Plan work v RETAILING Example: to earn £1,000 month Sell 264 bottles (264 x £3.79 = £1,000.56) in 4 weeks = 66 bottles a week = 13 bottles day (in 5-day week) Party Plan: bottles – do at least 2 a week Get friends to take your kits around for you to get sales and give them something in return - money per bottle or percentage of the sales price in product

9 © Stephen Bourne 2010 How does the Marketing Plan work v Every product that FM sells has a points value added to it – perfumes, toiletries, makeup and For Home products Examples: Classic perfumes29 points Luxury perfumes40 points PLUS … EVERY POINT HAS A VALUE – CURRENTLY 1 POINT IS WORTH 17.5 pence RETAILING

10 © Stephen Bourne 2010 How does the Marketing Plan work v Example: in a month you personally sell 25 bottles of Classic perfumes (29 points each) = 725 points 12 bottles of Luxury perfumes (40 points each) = 480 points That totals 1,205 points which makes you a Magnolia 6%. You earn an EXTRA BONUS of 6% of the points value of your purchases 6% x 1,205 points is points Each point is worth 17.5 pence RETAILING points x 17.5 pence is £12.65 extra

11 © Stephen Bourne 2010 How does the Marketing Plan work v MAGNOLIA PROGRAMME This is where you are rewarded by FM for building teams and building extra volume in your business

12 © Stephen Bourne 2010 How does the Marketing Plan work v % 6% 9% 12% 15% 18% 21% Commission is based on the volume of sales of your ENTIRE TEAM each month As your team volume grows so does your commission percentage Magnolia Silver Magnolia Golden Magnolia

13 © Stephen Bourne 2010 How does the Marketing Plan work v Title team points neededClassic perfume 3% Magnolia 300 minimum 11 bottles 6% Magnolia 1,200 minimum 42 bottles 9% Magnolia 3,600 minimum 125 bottles 12% Silver Magnolia 7,200 minimum 249 bottles 15% Silver Magnolia12,000 minimum 414 bottles 18% Silver Magnolia20,400 minimum 704 bottles 21% Golden Magnolia30,000 minimum 1,035 bottles MAGNOLIA PROGRAMME

14 © Stephen Bourne 2010 How does the Marketing Plan work v % = 14,400 points in his team YOU Harry MAGNOLIA PROGRAMME SHARED BONUS FM Group pay out a maximum of 21% in the Magnolia programme which is shared by the members of a team You get paid for the DIFFERENCE between your position and the position of those people you personally introduce (your front line) – each one of those front line people is called a `LEG You introduce just one person (Harry) – your first `leg Harry introduces 5 people and helps them do the same – he has 5 `legs Soon he has become a 15% Silver Magnolia because he has over 12,000 points in his whole team

15 © Stephen Bourne 2010 How does the Marketing Plan work v Harry 15% 12% - team bought 7,200 points6% - team bought 2,000 points (more than 1,200 points)9% - team bought 3,900 points (more than 3,600 points) 15% - because Harry has 14,400 points in his team (more than 12,000 points) 3% team bought 300 points MAGNOLIA PROGRAMME How did Harry do this? 0% - none of this team have bought any product

16 © Stephen Bourne 2010 How does the Marketing Plan work v % Harry ALL these people are automatically AT LEAST Magnolia 9% - including Harry! 9% - team bought 3,900 points (more than 3,600 points) Harry also has the EXTRA volume of 10,500 points from his other 4 `legs, too which makes him 15% Silver Magnolia MAGNOLIA PROGRAMME

17 © Stephen Bourne 2010 How does the Marketing Plan work v % = 14,400 points in his team YOU Harry MAGNOLIA PROGRAMME SHARED BONUS Because Harry is 15% Silver Magnolia, he automatically makes you 15% Silver Magnolia. Because you only recruited Harry, the difference in points between YOU and HARRY is … NIL! So you earn NOTHING from his successful team … you only earn 15% of the points value of your own purchases What do you have to do to earn from Harrys successful team? Have more points than him! HOW? BY INTRODUCING MORE PEOPLE!

18 © Stephen Bourne 2010 How does the Marketing Plan work v % = 14,400 points in his team TOTAL 30,900 POINTS = GOLDEN MAGNOLIA 21% YOU HarryLindaJohn Frank Amy 12% = 8,200 points in her team 9% = 4,500 points in his team 6% = 3,500 points in her team 3% = 300 points in his team MAGNOLIA PROGRAMME

19 © Stephen Bourne 2010 How does the Marketing Plan work v % = 14,400 points in his team YOU HarryLindaJohn Frank Amy 12% = 8,200 points in her team 9% = 4,500 points in his team 6% = 3,500 points in her team 3% = 300 points in his team Golden Magnolia 21% MAGNOLIA PROGRAMME 6%9%12%15%18%

20 © Stephen Bourne 2010 How does the Marketing Plan work v This is where you are rewarded by FM for building leaders in your business ORCHID PROGRAMME

21 © Stephen Bourne 2010 How does the Marketing Plan work v Minimum 30,000 points PEARL ORCHID PEARL ORCHID 1 x 21% + 20,000 points = Harry ORCHID PROGRAMME YOU Golden Magnolia 21% LindaJohnAmyFrank PLUS 20,000 minimum COMBINED points from ALL OTHER legs 21%

22 © Stephen Bourne 2010 How does the Marketing Plan work v ORCHID PROGRAMME YOU PEARL HarryLindaJohnFrankAmy 21% Minimum 30,000 points AMARANTH ORCHID = AMARANTH ORCHID = 3 x 21% Minimum 30,000 points 21%

23 © Stephen Bourne 2010 How does the Marketing Plan work v GOLDEN ORCHID = GOLDEN ORCHID = 3 x PEARLS ORCHID PROGRAMME YOU AMARANTH HarryLindaJohnFrankAmy 21% Minimum 30,000 points PEARL can be anyone in downline

24 © Stephen Bourne 2010 How does the Marketing Plan work v ORCHID PROGRAMME YOU GOLDEN HarryLindaJohnFrankAmy PEARL can be anyone in downline DIAMOND ORCHID = DIAMOND ORCHID = 5 x PEARLS PEARL can be anyone in downline


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