1. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 HOW DOES THE MARKETING PLAN WORK?

2. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 SHORT TERM – retailing LONG TERM – team building COMBINATION OF BOTH 3 WAYS TO MAKE MONEY

3. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 RETAILING This is where you are rewarded by FM for personally selling product

4. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 You take orders from customers Place orders with FM office Supply products to customers Earn profit from sales RETAILING

5. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 Party Plan Retail parties Relatives, Friends, neighbours Work colleagues Canvassing Catalogue deliveries Direct sales – offices, etc Stand outside office blocks Mums outside school Parents at martial art, dance, gymnastics clubs Parents at scouts, brownies, football clubs School fetes religious group members sports associates, etc RETAILING

6. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 Example: to earn £100 month Sell 27 bottles (27 x £3.79 = £102.33) in 4 weeks = 7 bottles a week = 1½ bottles a day (in 5-day week) Party Plan: 10-25 bottles – do at least 1 a week RETAILING

7. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 Example: to earn £350 month Sell 93 bottles (93 x £3.79 = £352.47) in 4 weeks = 24 bottles a week = 5 bottles day (in 5-day week) Party Plan: 10-25 bottles – do at least 1 a week Say ……………….. 2 parties a week RETAILING

8. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 RETAILING Example: to earn £1,000 month Sell 264 bottles (264 x £3.79 = £1,000.56) in 4 weeks = 66 bottles a week = 13 bottles day (in 5-day week) Party Plan: 10-25 bottles – do at least 2 a week Get friends to take your kits around for you to get sales and give them something in return - money per bottle or percentage of the sales price in product

9. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 Every product that FM sells has a points value added to it – perfumes, toiletries, makeup and For Home products Examples: Classic perfumes29 points Luxury perfumes40 points PLUS … EVERY POINT HAS A VALUE – CURRENTLY 1 POINT IS WORTH 17.5 pence RETAILING

10. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 Example: in a month you personally sell 25 bottles of Classic perfumes (29 points each) = 725 points 12 bottles of Luxury perfumes (40 points each) = 480 points That totals 1,205 points which makes you a Magnolia 6%. You earn an EXTRA BONUS of 6% of the points value of your purchases 6% x 1,205 points is 72.30 points Each point is worth 17.5 pence RETAILING 72.30 points x 17.5 pence is £12.65 extra

11. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 MAGNOLIA PROGRAMME This is where you are rewarded by FM for building teams and building extra volume in your business

12. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 3% 6% 9% 12% 15% 18% 21% Commission is based on the volume of sales of your ENTIRE TEAM each month As your team volume grows so does your commission percentage Magnolia Silver Magnolia Golden Magnolia

13. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 Title team points neededClassic perfume 3% Magnolia 300 minimum 11 bottles 6% Magnolia 1,200 minimum 42 bottles 9% Magnolia 3,600 minimum 125 bottles 12% Silver Magnolia 7,200 minimum 249 bottles 15% Silver Magnolia12,000 minimum 414 bottles 18% Silver Magnolia20,400 minimum 704 bottles 21% Golden Magnolia30,000 minimum 1,035 bottles MAGNOLIA PROGRAMME

14. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 15% = 14,400 points in his team YOU Harry MAGNOLIA PROGRAMME SHARED BONUS FM Group pay out a maximum of 21% in the Magnolia programme which is shared by the members of a team You get paid for the DIFFERENCE between your position and the position of those people you personally introduce (your front line) – each one of those front line people is called a `LEG You introduce just one person (Harry) – your first `leg Harry introduces 5 people and helps them do the same – he has 5 `legs Soon he has become a 15% Silver Magnolia because he has over 12,000 points in his whole team

15. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 Harry 15% 12% - team bought 7,200 points6% - team bought 2,000 points (more than 1,200 points)9% - team bought 3,900 points (more than 3,600 points) 15% - because Harry has 14,400 points in his team (more than 12,000 points) 3% team bought 300 points MAGNOLIA PROGRAMME How did Harry do this? 0% - none of this team have bought any product

16. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 15% Harry ALL these people are automatically AT LEAST Magnolia 9% - including Harry! 9% - team bought 3,900 points (more than 3,600 points) Harry also has the EXTRA volume of 10,500 points from his other 4 `legs, too which makes him 15% Silver Magnolia MAGNOLIA PROGRAMME

17. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 15% = 14,400 points in his team YOU Harry MAGNOLIA PROGRAMME SHARED BONUS Because Harry is 15% Silver Magnolia, he automatically makes you 15% Silver Magnolia. Because you only recruited Harry, the difference in points between YOU and HARRY is … NIL! So you earn NOTHING from his successful team … you only earn 15% of the points value of your own purchases What do you have to do to earn from Harrys successful team? Have more points than him! HOW? BY INTRODUCING MORE PEOPLE!

18. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 15% = 14,400 points in his team TOTAL 30,900 POINTS = GOLDEN MAGNOLIA 21% YOU HarryLindaJohn Frank Amy 12% = 8,200 points in her team 9% = 4,500 points in his team 6% = 3,500 points in her team 3% = 300 points in his team MAGNOLIA PROGRAMME

19. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 15% = 14,400 points in his team YOU HarryLindaJohn Frank Amy 12% = 8,200 points in her team 9% = 4,500 points in his team 6% = 3,500 points in her team 3% = 300 points in his team Golden Magnolia 21% MAGNOLIA PROGRAMME 6%9%12%15%18%

20. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 This is where you are rewarded by FM for building leaders in your business ORCHID PROGRAMME

21. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 Minimum 30,000 points PEARL ORCHID PEARL ORCHID 1 x 21% + 20,000 points = Harry ORCHID PROGRAMME YOU Golden Magnolia 21% LindaJohnAmyFrank PLUS 20,000 minimum COMBINED points from ALL OTHER legs 21%

22. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 ORCHID PROGRAMME YOU PEARL HarryLindaJohnFrankAmy 21% Minimum 30,000 points AMARANTH ORCHID = AMARANTH ORCHID = 3 x 21% Minimum 30,000 points 21%

23. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 GOLDEN ORCHID = GOLDEN ORCHID = 3 x PEARLS ORCHID PROGRAMME YOU AMARANTH HarryLindaJohnFrankAmy 21% Minimum 30,000 points PEARL can be anyone in downline

24. © Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 ORCHID PROGRAMME YOU GOLDEN HarryLindaJohnFrankAmy PEARL can be anyone in downline DIAMOND ORCHID = DIAMOND ORCHID = 5 x PEARLS PEARL can be anyone in downline