1. Dell Storage PS4210 –More powerful iSCSI storage for small-to-medium businesses
Problem setup statement
Small organizations today have to address demanding workloads such as Microsoft Exchange and VDI but with less staff and budget than large enterprises. Dell delivers enterprise features with simple-to-use, scalable and affordable storage that lets small businesses do more with less.
Elevator pitch
The Dell Storage PS4210 Series arrays offer next-generation 10GbE storage with increased memory, performance and connectivity options for existing EqualLogic PS4xxx environments, remote offices and small-to-medium datacenters. Hybrid flash arrays can automatically tier data to the most appropriate media (flash SSDs or HDDs) to boost performance while efficiently managing your data center.
Target markets
Key differentiators
Opportunity
Why you’ll win
Entry-level SANs
Sell PS Series/EqualLogic values in context of customer application goals. More powerful, easy to use.
Affordable hybrid-flash solutions
Remote/branch offices
Easy deployments (branch office/departments)
Snapshots and Replication
Block and File solutions from the same pool
Existing PS4xxx customers
Next-generation storage with increased memory, performance and connectivity options than previous versions – at low cost
Multi-generational capabilities
Seamless addition and retirement of arrays
Increased performance and connectivity options - Provides up to 6x performance improvement compared to previous generation -with new hybrid flash arrays. Dual 10GbE iSCSI ports
Automated tiering and workload balancing-Hybrid-flash arrays migrate data automatically across HDD and SSDs
Scale-out capacity and performance-Linear scaling of capacity and performance with each array added to the group
Unprecedented Value – offering PS series industry-leading TCO with all-inclusive software functionality. No forklift upgrades. Multi-generational compatibility that allows mix-and-match arrays to build tiered storage
Dell Internal Confidential

2. Dell Storage PS4210 –More powerful iSCSI storage for small-to-medium businesses
Identify potential customers
Product options
1. Entry-level installations (greenfield)
Small businesses, public institutions, government agencies
SQL, Exchange or Oracle environments
VDI implementations
2. Remote/branch office environments
Looking to replicate or backup data to a central data center
Adding remote office/branch office
3. Existing PS4xxx customers
Customers who are looking for increased performance and connectivity options.
Proof points
Performance: With the new hybrid array, improved performance of up to 6X 1 over PS4110 and up to 7X 2 over PS4100.
IOPS: The PS4210XS arrays provide up to 80,000 IOPS 3 for random read performance.
TCO: Lowest TCO over a five year period 4.
Resources
Dell Storage PS4210 customer presentation
Dell EqualLogic SalesEdge Dashboard
Dell.com/EqualLogic
Dell TechCenter
Storage Competitive Dashboard
Competitive Talking Points
Based on August 2014 Dell performance testing the PS4210XS hybrid-flash arrays and the PS4110XV HDD arrays using IOmeter with 4KB block and 100% random read IOs. Actual performance will vary depending on the workload and drive type
Based on August 2014 Dell performance testing the PS4210XS hybrid-flash arrays and the PS4100XV HDD arrays using IOmeter with 4KB block and 100% random read IOs. Actual performance will vary depending on the workload and drive type.
Based on August 2014 Dell performance testing the PS4210XS hybrid-flash arrays using IOmeter with 4KB block and 100% random read IOs. Actual performance will vary depending on the workload and drive type.
ESG Lab Report, “Dell EqualLogic PS Series Storage and TCO Analysis- Delivering Lasting Value with Streamlined Management and Improved Performance Scalability,”
Dell Internal Confidential