1. MINNEAPOLIS – ST. PAUL VISITOR COUNTS AND PROFILE Kevin Hanstad September 14, 2015

2.  Three out of Four were from Minnesota, Wisconsin, Iowa or the Dakotas  50% were “Daytrippers”  Those that did Stay Overnight Stayed 2.3 Nights  70% Leisure and 30% Business  Spent $77 per Person per Day  Key Activities: Sports, Family Events, Shopping and “Social Consciousness” (Eco-Travel, Volunteerism and Religious Conferences) SUMMARY 31 Million People Visited Minneapolis-St. Paul in 2014 and Spent $7.4 Billion Average Age: 46 Average Income: $95,000 Average Number of Times Visited: 3 2

3. MINNEAPOLIS- ST. PAUL VISITORS (MILLIONS) 3 Source: D.K. Shifflet & Associates, Ltd.

4. 4 MINNEAPOLIS- ST. PAUL VISITOR SPENDING (BILLIONS)

5. MINNEAPOLIS- ST. PAUL LEISURE VISITORS (MILLIONS) 5 Source: D.K. Shifflet & Associates, Ltd.

6. 6 MINNEAPOLIS- ST. PAUL LEISURE VISITOR SPENDING (BILLIONS)

7. MEET MINNEPAOLIS GOAL: 36.8 MILLION VISITORS IN 2017 7 Sources: D.K. Shifflet & Associates, Ltd. 2010-2014 Meet Minneapolis 2015-2017

8. 8 Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,512 GENDER

9. AGE 9 Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,512 Average Age 46

10. GENERATION 10 Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,512

11. SPENDING BY GENERATION 11 Source: D.K. Shifflet & Associates, Ltd. 2012 - 2014 Stays Based, n = 4,498

12. 12 EXPENDITURES PER PERSON PER DAY Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Days Based, n = 1,448 Excluding Transportation

13. HOUSEHOLD INCOME 13 Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,512 Average Income $95,754

14. 14 ETHNICITY Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,504 Multiple Responses

15. SEXUAL ORIENTATION 15 Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,512

16. 16 STATE OF ORIGIN Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,509

17. 17 Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,509 STATE OF ORIGIN Three- Quarters of Visitors are from the Five State Area

18. 18 CITY OF ORIGIN Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,506

19. 19 TRANSPORTATION TO MSP Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,512 274 Miles One Way on Average

20. 20 TRAVELING PARTY Source: D.K. Shifflet & Associates, Ltd. 2014 Stays Based, n = 1,512 1.7 Persons on Average

21. PURPOSE OF STAY 21 Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,512

22. PURPOSE OF LEISURE STAY 22 Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 1,074

23. LENGTH OF STAY 23 Source: D.K. Shifflet & Associates, Ltd. 2014 Stays Based, n = 1,512 Average Among Overnight Visitors: 2.3 Nights

24. ACCOMMODATIONS 24 Source: D.K. Shifflet & Associates, Ltd. 2014 Person-Stays Based, n = 969 Other 1%

25. 25 ACTIVITY PARTICIPATION Source: D.K. Shifflet & Associates, Ltd. 2014 Stays Based, n = 1,512

26. 26 ACTIVITY PARTICIPATION INDEXED TO TOTAL U.S. Source: D.K. Shifflet & Associates, Ltd. 2014 Stays Based, n = 1,512

27. NUMBER OF VISITS IN PAST THREE YEARS 27 Source: D.K. Shifflet & Associates, Ltd. 2014 Person Stays Based, n = 969 Average: 9.2 71% Repeat Rate