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Minneapolis – St. Paul Visitor Count and Profile Kevin Hanstad May 16, 2013.

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Presentation on theme: "Minneapolis – St. Paul Visitor Count and Profile Kevin Hanstad May 16, 2013."— Presentation transcript:

1 Minneapolis – St. Paul Visitor Count and Profile Kevin Hanstad May 16, 2013

2 Minneapolis Visitors 35+ years of age Earn up to $100,000 Half are one adult traveling alone However, the average traveling party is 1.9 persons Only 15% bring children along One-half are from Minnesota A quarter are from the bordering states of Wisconsin, Iowa and the Dakotas Half are visiting for the day only Eight out of ten travel by automobile for an average of 311 miles one-way 73% make return visits 6.9 visits on average across a three-year period 2

3 Minneapolis Visitors (Continued) 80% visit for leisure and 20% for business Stay for three nights on average if an overnight trip Spend $80 per person per day Participate in four key activities Sports (professional, winter and amateur) Shopping Friends and Family Events (weddings, funerals, holidays, reunions and graduations) Family Entertainment (zoo, aquarium, and amusement / water parks) 3

4 Visitors to Minneapolis – St. Paul (Millions) Source: D.K. Shifflet & Associates, Ltd. 4 + 6.1% + 4.1%

5 Leisure Visitors to Minneapolis – St. Paul (Millions) Source: D.K. Shifflet & Associates, Ltd. 5 + 6.1% + 4.1%

6 Visitor Spending in Minneapolis – St. Paul (Millions) Source: D.K. Shifflet & Associates, Ltd. 6 + 10.2% + 5.5%

7 Leisure Visitor Spending in Minneapolis – St. Paul (Millions) Source: D.K. Shifflet & Associates, Ltd. 7 + 11.4% + 5.7%

8 Age of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 8 73% are 35+ Years of Age

9 Average Age of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 9

10 Generation of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 10

11 Income of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 11 74% Earn Up to $100,000

12 Average Income of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 12

13 Marital Status of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 13

14 Household Size Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 14

15 Average Size of Household Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 15

16 Presence of Children in the Household Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 16

17 Occupation of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 17

18 Education of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 18

19 State of Origin Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 19

20 70% of Visitors are From the Five State Area 20 Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based

21 City of Origin Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 21 38%

22 Mode of Transportation Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 22

23 One Way Distance Traveled by Automobile Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 23 Average = 311 Miles

24 Traveling Party Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Stays Based 24 46% 1.9 Persons on Average

25 Length of Trip Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Stays Based 25

26 Length of Stay Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Stays Based 26

27 Average Number of Nights on Overnight Trips Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Stays Based 27

28 Type of Accommodations Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 28

29 Purpose of Visit Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 29 Leisure Business

30 Purpose of Visit Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 30

31 Number of Visits in Past Three Years Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 31 74% Return Rate 6.9 Visits on Average

32 Expenditures Per Person Per Day Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Days Based 32

33 Primary Activities Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Stays Based 33

34 Primary Activities 34 Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Stays Based

35 Primary Activities Indexed to USA 35 Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Stays Based

36 Primary Activities Indexed to USA 36 Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Stays Based

37 Destination Rating (Ten-Point Scale: 1 = Poor and 10 = Excellent) Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 37

38 Month Trip Started Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, Person-Stays Based 38


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