1. The Socialisation of Marketing & Business Sean Singleton

2. Intro Facts Case Studies Trends What’s next Summary / Tips

3. Intro

6. Award Winning Agency

8. The Carlsberg Euro 2012 Challenge

13. Digital Evangelists

14. Sit on IAB UK Social Media Council & Future Trends Council

15. Regular guest on football podcasts

16. Personal Blog

17. Facts

18. Social Networks are the Most Popular Activity Online

19. 1 in 5 online minutes spent on SN, Up from 6% in 2007 Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011It’s a Social World Social Networks are the Most Popular Activity Online EC

20. The Social Media Universe is expanding

21. The Social Media Universe is Expanding 15MM+ users 135MM+ users 51MM+ users 15MM+ users 62MM+ users 232MM+ monthly active users 115MM+ subscribers 20MM+ blogs 6MM+ users 800 MM+ monthly active users 230MM+ users 2MM+ users 500K+ users 800MM+ monthly users visit site More people on more social networks than ever before Source: Official and Estimated statistics. Facebook, YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabi’s LinkedInFlickrSlashGearTechCrunch / ComscoreFastCompanyTechCrunchGetGlue: Soraya Darabi’s LinkedIn 100K+ users 2MM+ users 1.5MM+ users EC

22. Social Networks Now Reach 82% of the World’s Internet Population

23. That’s 1.2 billion people Social Networks Now Reach 82% of the World’s Internet Population Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011It’s a Social World EC

24. Social Networking is growing in every single country

25. Total time spent on all regions grew by 35%+ in 2011 Social Networking is Growing in Every Single Country Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011It’s a Social World EC

26. Google + is growing fastest than other social network

28. Google+ is Growing Faster Than Other Social Networks 67 million people have visited Google+ Source: Comscore Source: Leon Haland, Google+ calculations by Paul Allen, comScore, MySpace, Twitter, Facebook, LinkedIn Time to reach 50 million users (estimate) EC

29. Trends

30. 1. Everything, Everywhere

35. Now people want everything, everywhere.

36. 2. 2. Meaningful relationships

41. 3. Social Commerce

45. 4. Gamification

51. 5. NFC

52. As an official sponsor of the Olympics Visa is aiming to make the 2012 games a contactless experience Visa are partnering with Samsung to bring a new phone to market with NFC capabilities in time for the games, taking advantage of the 70,000 shops, bars and restaurants that are NFC enabled.

55. 6. Caring Companies

56. Orange Rockcorps asks people to volunteer four hours of their time on projects in exchange for tickets to exclusive gigs, providing unique experiences to customers whilst giving back to their communities.

59. 7. Gesture & Go

64. Top Tips

65. Listen

66. Focus on objectives not channels

67. Be human

68. Embrace all feedback

69. EdgeRank Tips

70. Commit

71. Summary

72. Key Trends 1. Everything, Everywhere 2. Meaningful Connections 3. Social Commerce 4. Gamification 5. NFC 6. Caring Companies 7. Gesture & Go

73. seansingleton66@gmail.com @paulpingles http://uk.linkedin.com/in/seansingleton Mulţumesc!