1. IBM FlashSystemTM : Where to Use Flash

2. Client Feedback: Flash is About Economics
Business Critical…
“Keep me running!
Secure my data.”
Economics = Business Impact
Start Quickly… Add Value…
Data Intensive Business Solutions
“Can you get me up and running fast?”
“Can I add functions and scale?”
“How can I leverage all this data for my business and keep what I truly need?”
Economics =
Speed, Flexibility & Labor Costs
Economics =
LOB specific (Risk, Expertise, etc.) 2

3. All Flash is About Economics
Improve Performance
Reduce
Costs
Enable New
Opportunities
Leverage the “Economies of Scale” of Flash
Accelerate Application Performance
Gain Greater System Utilization
Lower Software & Hardware Cost
Save Power / Cooling / Floor Space
Drive Value Out of Big Data
Tying in our 3 business drivers from earlier (1 – Introduction to FlashSystems)

4. Application Acceleration Market
Improve Performance
Industry Vertical
Financial
Use Case
Cloud-Scale Infrastructures
OLTP Databases
Virtual Infrastructures
Analytical Apps/OLAP
eCommerce
High Performance Computing
Computational Applications
Telecom
Government

5. IBM FlashSystem Accelerates Databases
Improve Performance
Databases
Logs
Temporary Files
Hot Tablespaces
Entire Databases
OLAP/OLTP/Key:Value
Bare Metal/Virtual
Real-time/Batch

6. Industry Leading Databases Accelerated with Flash
Improve Performance
DB2
SQL Server
Standalone
Clustered
Always-On
Oracle
Standalone
RAC
MySQL
Sybase
SAP HANA
Flash is an equal opportunity database accelerator. You name it, flash makes it faster.

7. IBM Storage Software + FlashSystem Accelerates Sprint
Problem
Call-center operatives need fast, reliable access to data on accounts, usage and billing.
Solution
Deployed nine FlashSystem 820 solutions with a total of 150 TB, virtualized and managed through SVC
Benefit
Cut latency by 10x
Reduced Energy Consumption
Easy integration into existing environment
FlashSystem
FlashSystem
“The IBM FlashSystem solution also allows us to identify and address potential customer issues faster, helping us to maintain and build our subscriber numbers—which is absolutely the most critical metric in our industry.”
-Karim Abdullah, Director of IT Operations, Sprint Nextel

8. Easy Tier Case Study: Transportation
Problem
Running the public transportation business and supporting external client operations while maintaining a low cost
Solution
Using SVC Easy Tier, SSB deployed 2 FlashSystem 810 and 2 RamSan 630 products to accelerate overall infrastructure
Placed critical SAP e-business applications requiring consistent high performance onto FlashSystem to drastically improve processes
Benefit
TCO was 50% less than previous solution
Critical application was improved from 2.5 hours to 6 minutes of processing time
Backup error correction process went from 2 days to 8 hours
SVC Cluster
IBM SAN384B SAN Directors
EMC CX4-120
Fuijitsu Eternus DX90 S2
HDS AMS 2100
IBM DS5100
IBM FlashSystem 810
RamSan 630
““…. we can easily move whole systems or databases from traditional storage to flash storage at the push of a button. This capability has increased our agility and enables us to improve the user experience and react quickly to changing performance requirements.”
-Roland Wagner, Team Lead Systems and Operations at SSB

9. IBM FlashSystem, IBM Power Systems and DB2 pureScale
Normalized $ / IOPS
Performance Results
1.3 Million IOPS
43K+ Customer Transactions per second
13K Update Transactions per second
Configuration Details
Ten 10c DB2 pureScale cluster members
Two 8c Cluster Caching Facility (CF)
Four IBM FlashSystem 820, 20 TB each
IBM Power 780+, 4.42GHz , 4 nodes 128 cores, 2 TB memory
11x Less
IBM
FlashSystem
2,500Spindles SSDs
5,000 Spindles
Energy
26x Less
IBM
FlashSystem
2,500Spindles SSDs
5,000 Spindles
Space
80x Less
IBM
FlashSystem
2,500Spindles SSDs
5,000 Spindles

10. IBM FlashSystem Accelerates VDI
Improve Performance
VDI
Stateless
Stateful
Prevent boot storms
Support more virtual desktops
per server
Fewer VDI licenses
Simplify management

11. IBM FlashSystem Accelerates Latency Sensitive Applications
Improve Performance
Latency Sensitive Applications
Metadata for file systems
Video transcoding
Rendering
Enterprise messaging
Enterprise search
Security analytics
Threat detection

12. IBM GPFS and FlashSystem Accelerate Backups at PennState
Problem
Accelerate nightly backups to meet windows.
Solution
Implement the FlashSystem solution with IBM GPFS instead of adding 200 high performance disks.
Benefit
Instant 6x performance increase in nightly backups
Reducing power consumption by 90%

13. IBM FlashSystem accelerates your entire infrastructure
Reduce Cost
Infrastructure
Centralized data centers
Virtualized servers
Storage services
Uncertainty about which application to accelerate and when

14. IBM FlashSystem Enables Data Center Consolidation
Reduce Cost
Consolidate Data Centers
Flash helps processors work harder
Doing more with fewer processors
Fewer Servers, Fewer Licenses
Smaller Data Centers = = =

15. IBM FlashSystem Lowers Power Consumption
Reduce Cost
Lower Power Consumption
Generate 570,000 IOPS for less power than a 300 watt light bulb
Moves data at 3GB/second with less power than a hair dryer
100 GB storage volume for same wattage as a child’s nightlight

16. IBM FlashSystem Improves Workforce Productivity
Reduce Cost
Improve Worker Productivity
Users wait less on slow applications
Developers focus on new features and not tuning
System Administrators spend less time installing
CIOs spend more time creating value and less time fighting fires
71%
of CEOs rate their employees as their most important source of sustained economic value
The IBM 2012 CEO Study, surveying 1,700 CEOs

17. IBM FlashSystem Creates New Opportunities
Enable New Opportunities
ReThink Your Business
Create competitive advantage
Launch new products
React in real-time
Improve customer satisfaction
Grow with more concurrent users, orders, trades, personalization

18. Change the Economics of Storage
Reduced TCO
Business Value
Reduce Latency
Increase Manageability
Cut Environmental Costs
Improve Compute Efficiency
Guarantee Reliability
Provide Scalability 18

19. Questions
For more information visit ibm.com/storage/flash

20. For more information Website: ibm.com/storage/flash/ Product Pages:
FlashSystem 840 Product Page
FlashSystem Solutions
Resources: ibm.com/storage/flash/resources
References:
RedBooks:
IBM Flash YouTube Channel:
Twitter: #FlashSystem, #FlashAhead, #IBMFlash