1. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. THE UNIVERSUM SURVEY 2006 University of Alberta University Presentation

2. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. American MBA Edition American Diversity Edition American Undergraduate Edition International Editions Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. North American Editions Pan-European Editions MBA edition Undergraduate edition European National Editions Austria, Belgium, Czech Republic, Denmark Estonia, Finland, France, Germany, Greece Hungary, Ireland, Italy,The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland United Kingdom Pan Asian Edition Asian National Editions South African Edition China, Hong-Kong, India, Singapore More than 4,900 respondents at 43 programs in 2006 More than 12,800 respondents at 115 schools: MBA and Undergraduate of diverse ethnicities in 2006 More than 37,000 respondents at 207 schools: Business, Engineering, Science and IT in 2006 The Universum Global Survey 2006 Editions: Canadian Undergraduate Edition* More than 3,400 Business & Engineering students from 27 schools *NEW in 2006

3. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. UNIVERSUM RESEARCH Almost 150,000 students in Global reach Over 3,400 students in Canada Canadian Undergraduate Edition 3,465 Respondents 27 Schools 1 st annual edition Quantitative CURRENT FIELD PERIOD: February – April 2006 DISTRIBUTION: Online, Career Services/University Contacts QUALITATIVE: Focus Group & one-to-one interviews conducted in March

4. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. UNIVERSUM THE WALL STREET JOURNAL CNBC CHICAGO TRIBUNE THE FINANCIAL TIMES BUSINESSWEEK YAHOO FINANCE PHILADELPHIA INQUIRER JUNGLE MAGAZINE THE BLACK COLLEGIAN FORTUNE PHILADELPHIA INQIURER CNN MONEY FORBES MSN MONEY THE ECONOMIST HARPER’S NEWSDAY universumusa.com/pressroom Rankings & trends featured in….

5. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. First element: Positioning POSITIONING

6. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. IDEAL Employer™ Ranking List IDEAL Employer™ Ranking List At your university

7. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Considered Employer Rankings Considered Employer Rankings At your university

8. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Overall Undergraduate Analysis: What makes the Top Ideal Employers? Ideal Industries: Auditing/accounting (20%), Government/public service (18%), Investment banking (15%), Management consulting (15%), Advertising/public relations (12%) Key Attarctions: Financial strength (64%), Market success (60%), Industry leadership (53%), Good career reference (62%), Competitive compensation (53%), International career opportunities (46%) Canada IDEAL Employer™ - overall

9. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition - Overall IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

10. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Business Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

11. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Engineering Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

12. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Second element: Students STUDENTS

13. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Students and their preferences: Profile Career goals What would they find attractive if offered by an employer What are they looking for in an internship and rotational program Salary and benefits package expectations Second element: Students Question: Which of your corporate values match the values of the students Learn more about: What kind of student wants to work for your organization What is important to them

14. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Gender

15. Year of Study Year of Study Question: What is your year of study?

16. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Diversity Diversity Question: Do you belong to any of the following groups?

17. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Main Area of Study - Business Question: What is your main field of concentration?

18. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Main Area of Study - Engineering Question: What is your main field of concentration?

19. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Activities Question: In which of the following activities have you been involved with at your university?

20. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Leadership Position Question: Do you hold a leadership/officer position in your student and/or professional organization?

21. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Career Goals Question: Which career goals do you hope to attain within the next three years?

22. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Preferred Industry Question: In which industries would you ideally like to work?

23. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Location – Canadian cities Question: In which city would you most like to work? Want to work in Canada

24. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Location – International cities Question: In which city would you most like to work? Want to work abroad

25. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Interest in Rotational Programs Question: Are you interested in a rotational program?

26. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Leadership-Based Programs Question: If yes, would you prefer it to be leadership-based?

27. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Best Rotational Program Question: Which employer do you feel offers the best rotational program? Top of Mind Best Rotational Program among ALL Students

28. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Ideal Internship Characteristics Question: What do you find most important that an employer offers in an internship?

29. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Post-Internship Communication Question: How should an organization interact with you after your internship?

30. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Most Prestigious Internship Question: Which employer offers the most prestigious internship program? Top of Mind Most Prestigious Internship among ALL Students

31. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Defining Diversity Question: Which of the following do you include in your definition of ‘diversity’ when the term is applied to the workplace?

32. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Attracting Diverse Students Question: What can an employer offer to increase its attractiveness to diverse students?

33. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Employment & Internship Salary Expectations What salary levels do your students expect?

34. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Table of Averages

35. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Decision Making – Compensation Decision Making – Compensation Question: In your final decision to accept or reject an offer, please indicate how you value the following compensation elements (Very Important)

36. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Bonus Expectations Bonus Expectations Question: Do you expect to receive a signing bonus?

37. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Third element: Brand Image and EVP IMAGE

38. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Employer Brand Employer Brand Question: What do you associate with your IDEAL Employer™? Ideal Employer Brand: 1.Prog. working environment (27%) 2.Industry leadership (26%) 3.High ethical standards (25%) 4.Innovation (24%) 5.Strong corporate culture (21%) Ideal vs. Perceived Perceived Employer Brand: 1.Financial strength (64%) 2.Market success (60%) 3.Industry leadership (53%) 4.Attractive location (s) (48%) 5.Strong corporate culture (43%) Undergraduate Overall Perceived Employer Brand: 1.Financial strength (70%) 2.Market success (61%) 3.Industry leadership (52%) 4.Attractive location(s) (50%) 5.Corporate responsibility (46%) University of Alberta Ideal Employer Brand: 1.High ethical standards (31%) 2.Strong corporate culture (29%) 3.Innovation (26%) 4.Industry leadership (25%) 5.Progressive working environment (24%)

39. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. IDEAL Employer™ Brand Image Comparison between the Ideal Employer Brand Image and the overall Ideal Employer Brand

40. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. IDEAL Employer™ Brand Image Question: Which of the following characteristics do you most associate with a top employer?

41. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Employer Value Proposition Employer Value Proposition Question: What do you believe your IDEAL Employer™ should offer? Ideal vs. Perceived Perceived EVP: 1.Good career reference (55%) 2.Competitive compensation (54%) 3.International career opportunities (49%) 4.Clear advancement path (43%) 5.Long-term compensation potential (38%) Ideal EVP: 1.Competitive compensation (43%) 2.Flexible working conditions (39%) 3.Clear advancement path (37%) 4.International career opportunities (29%) 5.Secure employment (21%) Ideal EVP: 1.Flexible working conditions (36%) 2.Clear advancement path (35%) 3.Competitive compensation (35%) 4.Secure employment (28%) 5.Int’l career opportunities (28%) Perceived EVP: 1.Good career reference (62%) 2.Competitive compensation (53%) 3.Int’l career opportunities (46%) 4.Clear advancement path (46%) 5.Secure employment (43%) Respondents Overall University of Alberta

42. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Employer Value Proposition Comparison between the Employer Value Proposition and the preferred Employer Brand Proposition

43. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Ideal Employer Value Proposition Question: Which of the following would you find most attractive if offered by an employer?

44. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Fourth element: Communication COMMUNICATION

45. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Fourth element: Communication Question: What channels are the most effective for your students? Are the companies that recruit on your campus communicating through these channels? Communication questions: Preferred communication channels Actually used channels to learn about employers How to differentiate your message in the following recruitment activities: Career Websites, Career Fairs, On-Campus Presentations, Ad Campaigns and Organization Brochures Preferred Career Fairs, Websites, and Publications your students use to learn about their future employers

46. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Company websites (34%) Articles in publications (26%) Career fairs (22%) Advertisements in career publications (21%) Television advertisement (20%) Career fairs (38%) Company websites (36%) Internships/co-op programs (28%) Company recruiters at school (24%) Career websites/internet job boards (20%) Sources of Information Sources of Information Summary of how your Ideal Students have mainly learned about University of Alberta The Five Sources of Information actually used to learn about future employers: Five preferred sources of information about Ideal Employers:

47. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Actual vs. Preferred Sources of Information Actual vs. Preferred Sources of Information Comparison between preferred and actual sources of information.

48. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Actual vs. Preferred Sources of Information Actual vs. Preferred Sources of Information Questions: How would you prefer to gather information about potential employers?

49. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Employer presentations Company brochures Websites Career fairs

50. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Best On-Campus Recruitment Activities Best On-Campus Recruitment Activities Question: What organization impresses you most with its campus recruitment activities? Top of Mind On-Campus Recruitment Activities among ALL Students

51. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Communication Channel Communication Channel Questions: When an organization presents itself as an employer via each of the four channels below, what kind of information would you prefer to receive?

52. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Communication Channel Communication Channel Questions: When an organization presents itself as an employer via each of the four channels below, what kind of information would you prefer to receive?

53. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Communication Channel Communication Channel Questions: When an organization presents itself as an employer via each of the four channels below, what kind of information would you prefer to receive?

54. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Preferred Information from Employer Presentations Preferred Information from Employer Presentations Question: When an organization presents itself as an employer at a presentation, what kind of information would you prefer to receive?

55. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Preferred Information from Employer Presentations Preferred Information from Employer Presentations Question: When an organization presents itself as an employer at a presentation, what kind of information would you prefer to receive?

56. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Preferred Information from Company Brochures Preferred Information from Company Brochures Question: When an organization presents itself as an employer through a company brochure, what kind of information would you prefer to receive?

57. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Preferred Information from Company Brochures Preferred Information from Company Brochures Question: When an organization presents itself as an employer through a company brochure, what kind of information would you prefer to receive?

58. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Best Recruitment Ad Campaign Best Recruitment Ad Campaign Question: Which organization has had the best recruitment ad campaign this year? Top of Mind Best Recruitment Ad Campaign among ALL Students

59. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Publications and Websites Publications and Websites Question: What publications or websites do you read to learn about potential future employers?

60. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Preferred Information from Company Websites Preferred Information from Company Websites Question: When a company presents itself as an employer through its company website, what kind of information would you prefer to receive?

61. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Preferred Information from Company Websites Preferred Information from Company Websites Question: When a company presents itself as an employer through its company website, what kind of information would you prefer to receive?

62. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Most Impressive Websites Most Impressive Websites Question: Which organization has the most impressive website? Top of Mind Impressive Websites among ALL Students

63. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Best Aspect  Detailed information clearly presented  Easy to navigate  Ways the company helps out the surrounding community  A link that says "for students" or something on the front page  Tips on resume writing and interviews  Clear and easy way to find job postings  Diversity section  Employee perspectives (i.e. "A day in the life of a...")  Information about current job openings  Overview of corporate culture & unique points like working conditions and social programs  Obvious focus on attracting the right people - lots of description about culture and the jobs available Company Websites Company Websites Question: In the company websites you have seen, what would you say has been the best/worst aspect?  Tedious online application process  Generic, marketing-speak information  Too much detail on one page  Complete lack of relevant information about jobs aside from "This and this position is available"  Seem disconnected from reality- exceedingly fake looking people pretending to do work.  Hard to find Careers Section  Broken links, lack of details, not up to date  Sites that are "under construction"  Having to apply separating to all locations (ie. apply separately to Toronto office, and Calgary office...etc)  Trying to find information on a poorly designed page which breaks the "three click rule" Worst Aspect

64. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Preferred Information from Career Fairs Preferred Information from Career Fairs Question: When an organization presents itself as an employer at a career fair, what kind of information would you prefer to receive?

65. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Preferred Information from Career Fairs Preferred Information from Career Fairs Question: When an organization presents itself as an employer at a career fair, what kind of information would you prefer to receive?

66. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. THANK YOU

67. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. Appendix

68. The Canadian Undergraduate Edition - Overall IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

69. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition - Overall IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

70. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition - Overall IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

71. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition - Overall IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

72. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Business Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

73. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Business Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

74. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Business Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

75. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Business Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

76. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Business Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

77. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Engineering Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

78. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Engineering Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

79. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Engineering Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

80. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Engineering Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

81. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. The Canadian Undergraduate Edition – Engineering Students IDEAL Employer™Ranking List IDEAL Employer™ Ranking List

82. Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement.