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Supplementary Lecture: Careers in Advertising Management.

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Presentation on theme: "Supplementary Lecture: Careers in Advertising Management."— Presentation transcript:

1 Supplementary Lecture: Careers in Advertising Management

2 Careers in Advertising UNLV Career Resources Resume Workshops Career Fair @ Thomas and Mack

3 Career Guidance College View Careers Very extensive career guidance covering career planning, self-assessment, identifying your skills, internship opportunities, job search techniques, cover letters, resumes, interviewing, business etiquette, salary negotiation College View Careers Career Journal from the Wall Street Journal. General career publications offering career-related news, columns, job hunting advice and other resources. Career Journal The Princeton Review Career Quiz (based on the Birkman Method). Rate 24 pairs of statements and then receive a summary of your general work preferences as well as specific careers that match those preferences. Requires free registration to receive complete results. The Princeton Review Career QuizBirkman Method

4 Marketing Career Outlooks Career Profiles from the Occupational Outlook Handbook, US Department of Labor. Each occupation below includes job descriptions, earnings, working conditions, job outlook, and training or skills required. Sales and Related Occupations Advertising, Marketing, Promotions, Public Relations, and Sales Managers Public Relations Specialists Economists and Market and Survey Researchers Sales and Related Occupations Advertising, Marketing, Promotions, Public Relations, and Sales Managers Public Relations Specialists Economists and Market and Survey Researchers

5 Marketing Job Search Sites American Marketing Association Job Search (marketingpower.com and the Vegas professional chapter) Career Builder—Sales and Marketing Jobs MarketingJobs.com MarketingManager.com MonsterSales SalesClassifieds.com SalesJobs.com TopSalesPositions.com American Marketing Association Job Search Career Builder—Sales and Marketing Jobs MarketingJobs.com MarketingManager.com MonsterSales SalesClassifieds.com SalesJobs.com TopSalesPositions.com

6 Marketing Salary Guides Salaries in Marketing by Career Journal, from the Wall Street Journal. Listing of the annual salary ranges for numerous positions in each of the following marketing fields: (chart)chart Agency and Corporate Advertising and Marketing Professionals (by salary range) Public Relations Agency and Corporate Public Relations Professionals (average annual salaries. Further categorized by industry and geographic location) Corporate Communications, Public Relations, and Investor Relations Professionals (average annual salaries by industry and company size) Marketing and Sales Professionals Agency and Corporate Advertising and Marketing Professionals Public Relations Agency and Corporate Public Relations Professionals Corporate Communications, Public Relations, and Investor Relations Professionals Marketing and Sales Professionals

7 BEFORE the interview, know KEY information items: Company's primary industry, address, telephone numbers, and summary description Read recent articles, Press releases, Stock information Rankings based on total sales, number of employees and other factors within the company's industry Where should you get this info? Twitter, Facebook and: Hoover'sHoover's Lists information on "more than 11,000 of the largest public and private companies in the US and around the world. Each capsule includes a description of the company, address, officers, sales and employment figures and hyperlinks to more information, like financial reports, stock quotes, SEC filings and news searches."

8 CBS MarketWatchCBS MarketWatch Choose from an extensive number of links about a company that interests you. After typing in the stock symbol or company name, access extensive data and analysis by category: "Quotes," "Profile," "News," "Chart," "Analyst," "Financials," "Discussion," and more. Corporate Financials OnlineCorporate Financials Online Central location for linking to financial news from companies. Only a small fraction of all publicly-traded companies are listed, but maybe one that currently interests you is listed there. Fortune 500Fortune 500 Fortune magazine's annual profile of the 500 largest U.S. corporations. For summary information on a company, select "Company List" and then click on the company of your choice. Annual Reports GalleryAnnual Reports Gallery Annual reports posted online for hundreds of companies.


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