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WWW.UNIVERSUMGLOBAL.COM UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology.

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Presentation on theme: "WWW.UNIVERSUMGLOBAL.COM UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology."— Presentation transcript:

1 WWW.UNIVERSUMGLOBAL.COM UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

2 2 About Universum 2013 | Finland | Students | Engineering/Natural Sciences With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks. Universum annually conducts quantitative and qualitative research with over 400.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers. For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies. Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights. Universum’s unique global reach ensures the comparability of research results across markets. We partner with more than 1.700 of the top academic institutions in the world. Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

3 3 Our clients and media partners 2013 | Finland | Students | Engineering/Natural Sciences Some of the world’s most attractive employers Some of the world’s most trusted publishers

4 4 What we cover in the report 2013 | Finland | Students | Engineering/Natural Sciences 6. APPENDIX Additional data on topics covered in previous sections. 6. APPENDIX Additional data on topics covered in previous sections. 5. SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students. 5. SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students. 4. UNIVERSITY PERCEPTION Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university. 4. UNIVERSITY PERCEPTION Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university. 1. KEY BACKGROUND DATA An overview of the groups covered in this report and presents key background information about the samples. 1. KEY BACKGROUND DATA An overview of the groups covered in this report and presents key background information about the samples. 2. CAREER PREFERENCES Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, technology has made them unique. 3. EMPLOYER PREFERENCES Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years. 3. EMPLOYER PREFERENCES Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

5 5 Table of contents 2013 | Finland | Students | Engineering/Natural Sciences EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION KEY BACKGROUND DATA An overview of the groups covered in this report and presents key background information about the samples.

6 6 University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Engineering/Natural Sciences. Groups in this report 2013 | Finland | Students | Engineering/Natural Sciences Global 2 021 Field period: November 2012 to March 2013 Your university Finland The comparisons in this report are based on: Engineering/Natural Sciences Participating students from your university. Throughout the report, this group is referred to as ”Aalto University, technology”. Participating students from 10 educational institutions in Finland. Throughout the report, this group is referred to as “All Universities (excl. Applied Science)”. Students participate annually in Universum’s global career research. 400 000+ 394

7 7 62 % Target group | Students’ characteristics 2013 | Finland | Students | Engineering/Natural Sciences Average academic performance: Year of graduation: Average age (years): 24,0 out of 10 Average age (years): 24,9 38 % 6,9 47 % 53 % Average academic performance: out of 10 7,0 All Universities (excl. Applied Science) Aalto University, technology Year of graduation:

8 8 Table of contents 2013 | Finland | Students | Engineering/Natural Sciences CAREER PREFERENCES Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, technology. EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION

9 9 What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? Expected monthly salary 2013 | Finland | Students | Engineering/Natural Sciences 3 0023 002 3 1563 156 EUR TotalTotal All Universities (excl. Applied Science) Aalto University, technology

10 10 What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected monthly salary 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology EUR 3 0923 092 3 1983 198 EUR FemaleFemale MaleMale

11 11 What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected monthly salary 2013 | Finland | Students | Engineering/Natural Sciences All Universities (excl. Applied Science) EUR 2 9512 951 3 1983 198 EUR FemaleFemale MaleMale

12 12 What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected monthly salary | Evolution 2013 | Finland | Students | Engineering/Natural Sciences Gender gap | All Universities (excl. Applied Science) This chart illustrate female expected salary as a share of male expected salary. Female/Male salary ratio

13 13 Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. Career goals 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

14 14 Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.The alternatives in the legend are sorted according to importance in 2013. Thus, the most important career goal in 2013 is at the top of the legend. Career goals | Evolution 2013 | Finland | Students | Engineering/Natural Sciences All Universities (excl. Applied Science)

15 15 This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students. The Universum Drivers of Employer Attractiveness 2013 | Finland | Students | Engineering/Natural Sciences The contents and demands of the job, including the learning opportunities provided by the job Challenging work Client interaction Control over my number of working hours Flexible working conditions High level of responsibility Opportunities for international travel/relocation Professional training and development Secure employment Team-oriented work Variety of assignments The monetary compensation and other benefits, now and in the future Clear path for advancement Competitive base salary Competitive benefits Good reference for future career High future earnings Leadership opportunities Overtime pay/compensation Performance-related bonus Rapid promotion Sponsorship of future education The attributes of the employer as an organisation Attractive/exciting products and services Corporate Social Responsibility Environmental sustainability Ethical standards Fast-growing/entrepreneurial Financial strength Innovation Inspiring management Market success Prestige EMPLOYER REPUTATION & IMAGEJOB CHARACTERISTICS REMUNERATION & ADVANCEMENT OPPORTUNITIES The social environment and attributes of the workplace A creative and dynamic work environment A friendly work environment Acceptance towards minorities Enabling me to integrate personal interests in my schedule Interaction with international clients and colleagues Leaders who will support my development Recognising performance (meritocracy) Recruiting only the best talent Respect for its people Support for gender equality PEOPLE & CULTURE

16 16 How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Driver attractiveness | Evolution Employer Reputation & Image People & Culture Job Characteristics Remuneration & Advancement Opportunities 2013 | Finland | Students | Engineering/Natural Sciences All Universities (excl. Applied Science)

17 17 How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness. Students’ top 10 preferences 2013 | Finland | Students | Engineering/Natural Sciences All Universities (excl. Applied Science) Aalto University, technology Employer Reputation & Image People & Culture Job Characteristics Remuneration & Advancement Opportunities

18 18 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix. Universum Career Profiles 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

19 19 Where would you prefer to start your first employment after your graduation? Geographical mobility | Preferred first employment 2013 | Finland | Students | Engineering/Natural Sciences would like to start working abroad would like to start working abroad 16% 18% Aalto University, technology All Universities (excl. Applied Science)

20 20 Are you currently studying in your home country? Do you plan to go abroad to continue studying? Geographical mobility | Students planning to study abroad 2013 | Finland | Students | Engineering/Natural Sciences All Universities (excl. Applied Science) Aalto University, technology 41% of the students studying in their home country plan to go abroad to continue studying 43% of the students studying in their home country plan to go abroad to continue studying Currently studying in your home country

21 21 Which of the following would you prefer to do most after graduation? What students want to do after graduating 2013 | Finland | Students | Engineering/Natural Sciences would like to work for a start-up or start their own business 8% 7% Aalto University, technology All Universities (excl. Applied Science)

22 22 Table of contents 2013 | Finland | Students | Engineering/Natural Sciences EMPLOYER PREFERENCES Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years. EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION

23 23 In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives. Most preferred industries 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

24 24 The Universum Rankings 2013 | Finland | Students | Engineering/Natural Sciences CONSIDERED EMPLOYER RANKING (as many as applicable) IDEAL EMPLOYER RANKING (maximum five employers) POTENTIAL APPLICANTS’ RANKING (Yes, I have or will apply) FULL COMPANY LIST (~ 100 employers within each main field of study)

25 25 The Universum Recruitment Funnel 2013 | Finland | Students | Engineering/Natural Sciences WOULD THEY CONSIDER WORKING FOR YOU? HAVE THEY APPLIED OR WILL THEY APPLY TO YOU? DO STUDENTS KNOW WHO YOU ARE? ARE YOU THEIR IDEAL EMPLOYER?

26 26 Below is a list of employers. Which of these employers would you consider working for? Considered Employer Ranking | Top 30 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology

27 27 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 20 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology

28 28 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicants’ Ranking | Top 10 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology

29 29 Through which channels have you learnt about these employers? Please select as many alternatives as applicable. Actual communication channels | Top 10 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

30 30 Table of contents 2013 | Finland | Students | Engineering/Natural Sciences UNIVERSITY PERCEPTION Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university. EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION

31 31 Have you used the career services office at your college or university? Career Services | Usage 2013 | Finland | Students | Engineering/Natural Sciences Yes No YesNo All Universities (excl. Applied Science) Aalto University, technology

32 32 How would you rate the career services offered at your college or university? Career Services | Feedback 2013 | Finland | Students | Engineering/Natural Sciences POOR Average satisfaction: Aalto University, technology All Universities (excl. Applied Science) 7,0 EXCELLENT Aalto University, technology All Universities (excl. Applied Science)

33 33 Which of the following were the most integral factors in choosing your college or university? Factors affecting university choice 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

34 34 If you could begin your studies again at any college or university, which would you choose? If students could begin their studies again, they would choose… 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

35 35 If you could begin your studies again at any college or university, which would you choose? If students could begin their studies again | Preferred universities 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology 32% would choose another university. The most preferred are presented in the table. 68% of your students would choose Aalto University, technology if they made the choice again.

36 36 If you could begin your studies again at any college or university, which would you choose? If students could begin their studies again | Preferred universities 2013 | Finland | Students | Engineering/Natural Sciences All Universities (excl. Applied Science) 43% would choose another university. The most preferred are presented in the table. 57% of the students would choose their current university if they made the choice again.

37 37 If you could begin your studies again at any college or university, which would you choose? If students could begin their studies again | Current college or university 2013 | Finland | Students | Engineering/Natural Sciences The table presents universities with the highest percentage of their students selecting “Current college or university” in this question

38 38 Which attributes do you perceive as the most attractive? Most attractive university attributes 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science

39 39 If you could begin your studies again at any college or university, which would you choose Which of the following attributes do you associate with each college or university? Associated attributes with Aalto University, technology 2013 | Finland | Students | Engineering/Natural Sciences

40 40 Please write the first word that comes to mind when thinking of your college or university. Top of mind association 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology

41 41 Based on your experiences, how likely would you be to recommend your college or university to a friend or family member? University recommendations 2013 | Finland | Students | Engineering/Natural Sciences VERY UNLIKELY Aalto University, technology All Universities (excl. Applied Science) 8,0 8,1 Average score: Aalto University, technology All Universities (excl. Applied Science) VERY LIKELY

42 42 How satisfied are you overall with your university? Overall satisfaction 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

43 43 How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) Satisfaction 2013 | Finland | Students | Engineering/Natural Sciences Choice of courses/modules Lecturers/Tutors Aalto University, technology All Universities (excl. Applied Science) Aalto University, technology All Universities (excl. Applied Science)

44 44 How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) Satisfaction 2013 | Finland | Students | Engineering/Natural Sciences University’s contacts with the business community University’s contacts with the business community Reputation of the university Aalto University, technology All Universities (excl. Applied Science) Aalto University, technology All Universities (excl. Applied Science)

45 45 How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) Satisfaction 2013 | Finland | Students | Engineering/Natural Sciences Possibility to study abroad Quality of the education Aalto University, technology All Universities (excl. Applied Science) Aalto University, technology All Universities (excl. Applied Science)

46 46 How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) Satisfaction 2013 | Finland | Students | Engineering/Natural Sciences Living costs and boarding/accommodation Living costs and boarding/accommodation Access to and quality of service facilities Access to and quality of service facilities Aalto University, technology All Universities (excl. Applied Science) Aalto University, technology All Universities (excl. Applied Science)

47 47 How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) Satisfaction 2013 | Finland | Students | Engineering/Natural Sciences Practical elements of my course Ratio of students per lecturer/tutor Ratio of students per lecturer/tutor Aalto University, technology All Universities (excl. Applied Science) Aalto University, technology All Universities (excl. Applied Science) Aalto University, technology All Universities (excl. Applied Science)

48 48 Table of contents 2013 | Finland | Students | Engineering/Natural Sciences SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students. EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION

49 49 62 % This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research. Quick facts about student’s career preferences 2013 | Finland | Students | Engineering/Natural Sciences Average age (years): 24,0 38 % Aalto University, technology Top 3 most used communication channels: Employer websites Career magazines for students Job boards Top 3 industries: Engineering and Manufacturing Chemicals Energy Top 5 most attractive attributes: Variety of assignments (Job Characteristics) Competitive base salary (Remuneration & Advancement Opportunities) A friendly work environment (People & Culture) A creative and dynamic work environment (People & Culture) Secure employment (Job Characteristics) 3 156 EUR Top 3 career goals: To have work/life balance To be a technical or functional expert To be competitively or intellectually challenged Top 3 career profiles: Harmoniser Entrepreneur Idealist Average expected monthly salary:

50 50 This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research. Quick facts about student’s career preferences 2013 | Finland | Students | Engineering/Natural Sciences Average age (years): 24,9 All Universities (excl. Applied Science) Top 3 most used communication channels: Employer websites Job boards Career magazines for students Top 3 industries: Educational and Scientific Institutions Pharmaceuticals and Biotechnology Engineering and Manufacturing Top 5 most attractive attributes: Variety of assignments (Job Characteristics) Competitive base salary (Remuneration & Advancement Opportunities) A friendly work environment (People & Culture) Secure employment (Job Characteristics) A creative and dynamic work environment (People & Culture) 3 002 EUR Average expected monthly salary: Top 3 career goals: To have work/life balance To be secure or stable in my job To be a technical or functional expert 53 % 47 % Top 3 career profiles: Harmoniser Idealist Entrepreneur

51 51 Table of contents 2013 | Finland | Students | Engineering/Natural Sciences APPENDIX Additional data on topics covered in previous sections. EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION

52 52 2013 | Finland | Students | Engineering/Natural Sciences APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

53 53 About the Universum Student Survey and the target group 2013 | Finland | Students | Engineering/Natural Sciences THE QUESTIONNAIRE Created based on 25 years of experience, extensive research within HR, focus groups and communication with both our clients and students. Global perspective - local insight. THE QUESTIONNAIRE Created based on 25 years of experience, extensive research within HR, focus groups and communication with both our clients and students. Global perspective - local insight. FIELD PERIOD November 2012 to March 2013 FIELD PERIOD November 2012 to March 2013 DATA COLLECTION Conducted via an exclusive survey, distributed via university contacts, the Universum Panel and local partners. DATA COLLECTION Conducted via an exclusive survey, distributed via university contacts, the Universum Panel and local partners. STATISTICAL ANALYSIS In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets. STATISTICAL ANALYSIS In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets. METHODOLOGY 47 % 53 % 10 Educational institutions 2 021 All engineering & natural science students in the survey THIS REPORT Total number of respondents in the survey Total number of respondents in the survey 10 519

54 54 What is the highest academic degree you are currently pursuing? Degree 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

55 55 Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average". Academic performance 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science) 6,9 7,0 AVERAGE Aalto University, technology All Universities (excl. Applied Science)

56 56 What is your major(s)/main area(s) of study? Areas of study | Engineering (1/2) 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

57 57 What is your major(s)/main area(s) of study? Areas of study | Engineering (2/2) 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

58 58 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (1/1) 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology

59 59 2013 | Finland | Students | Engineering/Natural Sciences APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

60 60 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Attractive attributes | Employer Reputation & Image 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

61 61 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Attractive attributes | Job Characteristics 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

62 62 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Attractive attributes | People & Culture 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

63 63 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Attractive attributes | Remuneration & Advancement Opportunities 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science)

64 64 2013 | Finland | Students | Engineering/Natural Sciences APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

65 65 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 10 1. VTT (22,61%) 2. Orion (20,21%) 3. Neste Oil (19,95%) 4. Kemira (16,49%) 5. ABB (16,22%) 6. Fortum (12,77%) 7. Pöyry (12,50%) 8. Valio (9,84%) 9. Nokia (9,04%) 10. Neste Jacobs (8,78%) 1. VTT (17,63%) 2. Orion (17,34%) 3. Suomen ympäristökeskus (SYKE) (15,96%) 4. Kemira (12,12%) 5. Neste Oil (11,18%) 6. Nokia (10,30%) 7. Valio (9,53%) 8. Helsingin kaupunki (9,21%) 9. ABB (9,13%) 10. Fazer (9,06%) 2013 | Finland | Students | Engineering/Natural Sciences All Universities (excl. Applied Science) | Engineering/Natural Sciences Aalto University, technology

66 66 2013 | Finland | Students | Engineering/Natural Sciences APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

67 67 The Universum Career Profiles are based on the attributes that students select as most important. Universum Career Profiles 2013 | Finland | Students | Engineering/Natural Sciences LEADER: A student who has an inspiring attitude and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility. INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, travelling and working abroad. IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards. HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs. CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment. ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems. HARMONISER: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy.

68 68 Universum Career Profiles 1/2 2013 | Finland | Students | Engineering/Natural Sciences HARMONISER Respect for its people (2) Enabling me to integrate personal interests in my schedule (3) Team-oriented work (1) Secure employment (2) Control over my number of working hours (3) Flexible working conditions (3) Overtime pay/compensation (1) The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached. The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached. CAREERIST Prestige (3) Recruiting only the best talent (3) Clear path for advancement (3) Market success (1) Professional training and development (1) Sponsorship of future education (2) Rapid promotion (3) Recognizing performance (meritocracy) (2) Good reference for future career (3) ENTREPRENEUR Fast-growing/entrepreneurial (3) A creative and dynamic work environment (3) Challenging work (1) Variety of assignments (1) Innovation (2) Attractive/exciting products and services (1) 6 out of 11 points 7 out of 15 points 12 out of 21 points

69 69 Universum Career Profiles 2/2 2013 | Finland | Students | Engineering/Natural Sciences INTERNATIONALIST Opportunities for international travel/relocation (3) Interaction with international clients and colleagues (3) HUNTER Competitive base salary (3) High future earnings (3) Performance-related bonus (2) Competitive benefits (1) Client interaction (1) Financial strength (1) IDEALIST A friendly work environment (1) Ethical standards (3) Corporate Social Responsibility (3) Environmental sustainability (3) Support for gender equality (2) Acceptance towards minorities (2) 6 out of 14 points 6 out of 6 points 6 out of 11 points LEADER Leadership opportunities (3) Leaders who will support my development (3) High level of responsibility (2) Inspiring management (2) 5 out of 10 points


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