1. Unborn but (not) Forgotten : Digitizing Korea's Cinematic Past Rob Cagle, PhD Cinema Specialist, University of Illinois Libraries JaEun Ku, PhD Web Application Developer, University of Illinois Extension

2. Scope of the presentation Film Poster/Stills (not films) Values Digitization issues (not copyright issues) Current status quo Implication

3. Research value multi-disciplinary, not limited to only one field: film studies, advertising, history, arts, anthropology, sociology, literature, East Asian studies – Cultural diversity – Movie as text for historical research – Market analysis (US vs Korean)

4. Examples Shiri poster no one regret happiness a man went to mars

5. Collection value share the image from the initial stage at individual computer to release variation of small details in graphic is interesting focus in movie posters change of poster image according to production/marketing stage : availability of press kit and its release (ex: Han cinema-> photo gallery) Scarcity – hard to get

6. Why digitize? Accessibility – too big size Preservation – often fragile Scarcity Difficulty of acquisition- it can be available only during the release, not all the time Collection consistency

7. Bench marking Koran Film Archive Poster collection (government funded org) Colorado University Library, International Poster Collection (educational institution) Han cinema/Show box (commercial) Hollywood

8. Korean Film Poster collections KOrean Film Archive (KOFA) poster collection As of 12.31, 2008 Data from Soyon Cho, Master thesis, 2009 postercataloging4,224 Image scan3,729 Stillcataloging122,035 Image scan57,241

9. KOFA - Implication I seems to have lack of curatoral process (from Hanna Montana to old Korean movie posters) organization of collection is important specialization of the collection is also important direction of collection development is important. filling the gap is important. Search is available only in Korean

10. International Poster Collection Colorado University Library Image display Description/Cataloging Example: 12th Puchon International Fantastic Film Festival12th Puchon International Fantastic Film Festival

11. Poster Description I Title:12th Puchon International Fantastic Film Festival12thPuchonInternationalFantasticFilmFestival Poster No.:2009-131b2009131b Artist: Son, Pyong-il, 1958-Pyongil1958 Artist Information: For artist information, go to (will open new browser window): http://lib.colostate.edu/posters/results-artists.php?id=371 http://lib.colostate.edu/posters/results-artists.php?id=371 Country: South KoreaKorea Language: English, KoreanKorean Description: PiFan2008... 12th Puchon International Fantastic Film Festival... ; Part 2 of 2PiFan200812thPuchonInternationalFantasticFilm FestivalPart2 Image:Silhouetted person covered in feathered wingsSilhouettedpersoncoveredfeatheredwings Date:20082008 Prepress Media: Printing Process: Subject: Persons ; Wings ; Film festivals ; Posters--Korean ; Motion picture posters ; Cultural postersWingsFilmfestivalsPostersKoreanMotion picturepostersCulturalposters

12. Poster Description II Purpose: Award: CSU Exhibition Year: Exhibited 20092009 Exhibition: Colorado International Invitational Poster Exhibition (16th : 2009 : Fort Collins, Colo.) Reference: Sixteenth Colorado International Invitational Poster Exhibition. Fort Collins: Dept. of Art, Colorado State University, 2009. Dimensions:99 x 70 cm. Condition: acid-free; no label; pencil writing on back; slight scuff marks on back; tape on back Rights: http://lib.colostate.edu/posters/copyright.htmlhttp://lib.colostate.edu/posters/copyright.html Publisher: Colorado State University Libraries Publisher Place: Fort Collins, Colo. Date Available:20091005

13. Closings Recognition of film poster values Collection criteria (what to collect or not to collect) Digitization Searchability/Quality of Image

14. Reference – 조소연, 디지털 시대의 영상 아카이브 발전 방안 연구, 중앙대 첨단영상대학원석사학위논문, 2009.8 – 오성지, 필름아카이브이야기 (series of the film archive) – 영화필름 보존가이드 - 아카이브, 도서관 그리고 박물관을 위한 기초안내서 – 남인영, 문화다양성의 측면에서 본 한국영화 아카이빙의 현안, 영화연구 29 호 – Gary D. Rhodes, The origin and development of the American moving picture poster, Film History, Volume 19, pp. 228–246, 2007. Copyright © John Libbey Publishing – Mary Beth Haralovich, “Advertising the heterosexuality: MARY BETH HARALOVICH EXAMINES CHANGING COURTSHIPS IN FILM POSTERS OF THE THIRTIES AND FORTIES” – The National Film Preservation Foundation, The Film Preservation Guide-The Basics For Archives, Libraries, and Museum, 2004 – Patricia J. Rettig, A Web of posters: the international poster collection at Colorado State University Libraries, Colorado Libraries 27 no3 Fall 2001