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Contact: Zubin Tavaria (650) 618-8900

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1 Contact: Zubin Tavaria mediarelations@position2.com (650) 618-8900 www.position2.com

2 Pioneers and Leaders in Social Media Monitoring Technology and Digital Marketing Services: Experienced, expert teams Social Media Listening Position 2 Brand Monitor Real-Time Listening & Engagement Platform for the Enterprise Social Media Listening Position 2 Brand Monitor Real-Time Listening & Engagement Platform for the Enterprise Marketing Services Digital Marketing Services SEM/SEO Social Media Marketing Marketing Services Digital Marketing Services SEM/SEO Social Media Marketing

3 Brand Monitor TM is a Social Media Monitoring Platform for: Social Media Marketing: Monitoring online conversations & trends in real time and direct engagement Market Research: Identifying sentiment, demographics, geographic location of posts about brands, competitors and products Brand Awareness: Identifying influencers, share of voice, engagement metrics Customer Service: Identifying and responding to customer issues via social media in real time

4 How does Brand Monitor TM help companies? Monitor social media conversations to support

5 Key Focus Areas 5

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7 Status Snapshot at a Glance The Brand Monitor TM Dashboard helps answer: How much buzz was generated about each search topic? Which channel brought in the most conversations? How did this search topic fare on sentiment? Which websites brought in the most conversations? What are the most popular keywords associated with each search topic?

8 River of News in Real Time The Brand Monitor TM Posts page helps answer: What are the latest, most relevant posts on this search topic? Which posts are positive? How many are negative or neutral? How can I respond to a post or share it internally/externally? Which posts came in via blogs/twitter /news sites/video sites etc? How influential is a particular author?

9 Engage Directly with Tweeple The Brand Monitor TM Integrated Twitter Client Share posts, tweet URLs and announce news to Twitter users, using multiple accounts. Retweet or reply to any Twitter conversation instantly. Built-in URL shorterner. (bit.ly) Schedule tweets, updates multiple accounts at once. View Twitter user profiles and influencer scores powered by Klout.

10 Engage Directly with Fans The Brand Monitor TM Integrated Facebook Client Manage multiple Facebook accounts and Facebook Pages from within Brand Monitor. Engage with fans: “Like”, comment on updates, view photographs and videos directly. Share, email and add notes to Facebook updates, just like other posts. Integration with Facebook Insights.

11 Send Leads to Your CRM Platform The Brand Monitor TM Salesforce Integration Find an interesting post by a prospective customer? Send that author’s contact information to your Salesforce system as a lead. Any post’s author can be sent to Salesforce. Some contact information will be prefilled. Capture and transfer Salesforce custom fields as well. Other CRM platforms can also be added.

12 Position 2 Brand Monitor TM Position 2 Brand Monitor TM Marketing Services

13 Thank You Contact Position 2 : +1 (800) 725-5507 or 650-618-8900 Zubin Tavaria: mediarelations@position2.com http://brandmonitor.position2.com


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