1. “Harnessing the ubiquity of the internet and the hearts of men in philanthropy”.

2.  Food and water wastage,and the resultant starvation and malnutrition of the global population.  Lack of coordination between different actors within the food supply chain.  Lack of effective philanthropic exchange channels.

3. GLOBAL COMPARATIVESTHE GLOBAL SITUATION.

4.  1/3 of all the edible food produced globally, consumes 25% of all fresh water consumed.  The food, which is ultimately wasted, translates to 1.3 billion tonnes of food, lost globally, and annually.  1.1 billion people do not have access to safe drinking water yet 600 cubic kilometers of water is lost as a result of food wastage.  1 billion people globally are faced with malnutrition.

5.  An online food exchange platform which enhances global connectivity between “feedanthropists” and food recipients.  An online platform that leads to optimal food consumption and thus water conservation by facilitating wider philanthropic exchange.  Enhancing global connectivity between food supply chain actors and food recipients.

6.  1 billion people globally are daunted by malnutrition.  This provides a significant pool of global traffic on the portal due to increased demand for, and supply of, food aid.  Crowdsourcing of food on the portal would provide massive traffic, translating into great commercial value if monetized.

7. THE STRATEGY.  Online marketing campaigns through: 1. Facebook. 2. Twitter. 3. Affiliate marketing and; 4. Google Ads.  Experiential marketing campaigns-One-on-one activations and tours. THE TIMELINES. ACTIVITYDATE(S) Social Network campaigns September- November Experiential Marketing tours January 2014- April 2014. Google adsJune 2014- July 2014. Awareness and sensitization campaigns Concurrently undertaken. Cumulative time9 months.

8.  Provision of compelling content- crowd-sourced food aid, which builds up global traffic.  Monetization of traffic through commercial advertising.  Revenue realization through online advertising and Google Adsense.

9.  I have identified a collegial team as follows:  CHIEF EXECUTIVE OFFICER.  WEB-CUM-SOFTWARE DEVELOPER.  MARKETING AND PUBLICITY EXECUTIVE.  EXTERNAL PARTNERSHIPS EXECUTIVE.  BUSINESS DEVELOPMENT EXECUTIVE (ADVERTISING DIVISION).  CLIENT ACCOUNT MANAGEMENT EXECUTIVE.

10. Thank you for your time!