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Digital Renaissance: Three online strategies that will make or break I&R. Matt Kinshella, 211info, Oregon AIRS 2012, New Orleans, LA

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Presentation on theme: "Digital Renaissance: Three online strategies that will make or break I&R. Matt Kinshella, 211info, Oregon AIRS 2012, New Orleans, LA"— Presentation transcript:

1 Digital Renaissance: Three online strategies that will make or break I&R. Matt Kinshella, 211info, Oregon AIRS 2012, New Orleans, LA http://www.flickr.com/photos/harshlight/

2 Matt Kinshella | matt@211info.org | @mkinshella

3 What if people desired to use an I&R website? Matt Kinshella | matt@211info.org | @mkinshella

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5 Keys to our Digital Renaissance Simply Personal Hunting and Gathering Socially adept Matt Kinshella | matt@211info.org | @mkinshella

6 Technology is the easy part? Matt Kinshella | matt@211info.org | @mkinshella

7 Motivate behavior vs. Change behavior Matt Kinshella | matt@211info.org | @mkinshella

8 Simply Personal Motivate our desire for shortcuts. Matt Kinshella | matt@211info.org | @mkinshella

9 A bat and ball cost $1.10 The bat costs one dollar more than the ball. How much does the ball cost? Matt Kinshella | matt@211info.org | @mkinshella

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13 Ideas for I&R Personalized profiles More visual Many points to share in many places Easy to add resources Suggestions engines Alerts Matt Kinshella | matt@211info.org | @mkinshella

14 Curation Motivate our natural desire to hunt and gather. Matt Kinshella | matt@211info.org | @mkinshella

15 Why we curate

16 Matt Kinshella | matt@211info.org | @mkinshella

17 Curation is creation Matt Kinshella | matt@211info.org | @mkinshella I & R

18 Ideas for I&R Special events Twitter Email Facebook Change the database Matt Kinshella | matt@211info.org | @mkinshella

19 Social Motivate our desire to be part of of a tribe. Matt Kinshella | matt@211info.org | @mkinshella

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23 Ideas for I&R Reward the super stars Tell people how many records are updated on average Demonstrate value Socialize the database Matt Kinshella | matt@211info.org | @mkinshella

24 Check this out NirandFar.com HeathBrothers.com Nudges.org Thinking Fast and Slow BJFogg.com Captology.stanford.edu/ Matt Kinshella | matt@211info.org | @mkinshella

25 Contact me matt@211info.org Twitter.com/mkinshella InciteSocialServices.org

26 Keys to our Digital Renaissance Simply Personal Hunting and Gathering Socially adept Matt Kinshella | matt@211info.org | @mkinshella


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