1. Q4 2011 (WM Weeks 40-52)

2. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 37 - 48 SSO’s Shipping: Week 39 Items 111648 Milk Chocolate Giant Bar 111655 Almond Giant Bar 111673 Special Dark Giant Bar 111680 Symphony Milk Chocolate Giant Bar 111692 Symphony Almond/Toffee Giant Bar 122847 Cookies n Crème Giant Bar 122858 Reese’s Peanut Butter Giant Bar 128778 Hershey’s Cookies n Milk Giant Bar Higher Retail Higher Margin vs. 2010 MERCHANDISING Product will be in DRC’s Cart Rail Front End Cap Grocery End Cap Bake Center $1.98 Giant Bar EDLP

3. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Weeks 40 – 52 C-Stock will continue to flow through week 52 Items 170713 Milk Duds 134752 Whoppers 170120 Good & Plenty 179934 Jolly Rancher Gummies 136633 Reese’s Pieces 163629 Twizzler Bites 163001 JR Fruit Chews 162991 JR Tropical Fruit Theater Box Performance L4 $4.3M, +173.3% L13 $15.3M, +152.9% CYTD $29.7M, +87.7% or + $14M MERCHANDISING Front End Action Alley (per Buyer communication) 98¢ Theater Boxes ** Q4 VPI ** Top performing stores Averaging $825/store/week Three New Items !

4. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Items NEW Hershey Pieces with Almond 186505 Pieces with Almonds Pouch 8 oz. Drops and Minis 8 oz. Pouches 160716 Hershey’s Milk Chocolate Drops 160696 Cookies n Crème Drops 160703 Reese’s Minis Pieces 10 oz. – 10.5 oz. Pouches 113881 Reese’s Pieces Pouch 113835 Almond Joy Pieces Pouch 113816 York Pieces Pouch 113827 Special Dark Pouch Program: Weeks 40 - 52 Drops/ Minis/ Pieces Saddle Rack Program CYTD Drops & Minis Performance Drops & Minis POS at Walmart avg. $703K /wk Stores averaging $190 / store / week in POS MERCHANDISING Saddlebag Rack (2,260 stores) Great Ice Cream Tie in!

5. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 $1.24 King Size EDLP SSO Shipping: Week 51 Items TBD NEW King Size Cookies n Crème Drops 8281164 King Size Reese Minis 8281157 King Size Hershey Drops KS Drops and Minis Performance Reese Mini King Size is the #1 Hershey KS item Drops & Minis POS +$20M CYTD (thru Wk 36) Stores averaging $149 in POS CYTD (thru Wk 36) COMAC Front End Action Alley Merchandising Front End Action Alley New!

6. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 $1.94 Ice Breakers Gum & Mint EDLC SSO Shipping: Week 50 Mint Items 8295174 IB Cool Mint Tin 8295188 IB Wintergreen Mint Tin 8283639 BreathSavers 3-Hr Spearmint 8269429 IB Sours Mint Tin 8274983 Frost Winter Cool 8274976 Frost Peppermint Gum Items 8207411 Ice Cubes Kiwi Gum 8207404 Ice Cubes Raspberry Gum 8234053 Ice Cubes Peppermint Gum 8266184 Ice Cubes Bubble Breeze Gum Gum & Mint Performance: Ice Breaker Gums are +49.8% CYTD Ice Breaker Mints are +12.6% CYTD Merchandising Front End Endcap (near Speedy and Tobacco Aisle) Final Display design / item mix may vary

7. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 34-48 Hershey’s is Walmart’s OPP Baking Chip Item 9254708 Semi-Sweet Chips 9254617 Milk Chocolate Chips 9254547 Reese’s Peanut Butter Chips 9282094 Special Dark Chips 9228097 Butterscotch Chips 9228090 Premier White Chips 9282087 Heath Toffee Baking Pieces 9248454 Heath Chocolate Baking Pieces 9220880 Mini Reese’s Pieces MERCHANDISING Action Alley Stackbase Grocery End Cap Cart Rail Bake Center FE End Cap FSI 11/13 $1 off 2 bags $1.88 Fall Baking Rollback

8. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 38 - 52 $15+ Basket Building Opportunity 1-Stop Baking Solutions for the holidays $10+ basket ring$5+ basket ring 3 FSI’s

9. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program Highlights 66% of seasonal order ships in 1 st 2 waves Top 3 Packtypes make up 75% of order: CPC 12-14oz (52% of Holiday Buy) $1 Canes (14%) $2 Canes (9%) Strategies November 1 st Seasonal Aisle Set Dedicated 4’ Kiss Section Door to Floor execution on display ready pallets Stackbase opportunities w/ Kisses & $2 Canes 3 National FSI’s Increased Hershey Advertising MERCHANDISING Action Alley Stackbases Seasonal aisle anchor Endcaps Cart Rail Catch the Season Wall Front End Cap Program: Wks 38 - 48 SSO’s Shipping: Weeks 38, 42, 44 & 46 2011 Holiday

10. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 38 - 48 SSO’s Shipping: Weeks 38, 42, 44 & 46 2011 Holiday Merchandising / Displays $2 Canes DRC’sHoliday CPC PalletKisses DRC’S$1 Canes Pallet HOLIDAY CPC PALLET Week 42 Grocery or Front End Action Alley, Cartrail, or Grocery End Cap $1 FILLED CANE PALLET Week 44 Cartrail, Front End or Grocery AA near Coke Ornament Bins HOLIDAY KISSES DRC’s (DRC’s for stackbase execution) Grocery or FE Action Alley Stackbase, Cartrail, or Grocery EC $2 FILLED CANE DRC’s (DRC’s for stackbase execution) Cartrail, Front End or Grocery AA

11. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program Highlights 12-PACKS ($1.78) Mounds 12pk Almond Joy 12pk Milk 12pk Kit Kat 12pk Reese’s 12pk 40oz PACKAGED CANDY ($8.98) 188799 Hershey Nuggets Asst 38.5oz 188669 Hershey Kisses 40oz 188678 Assorted Miniatures 40oz 133944 Kit Kat/ Reese Assorted 40oz 188686 Reese Miniatures 40oz 192354 Trio Asst Choc/Pkg 38.5oz 118159 Reese Assort. Miniatures 36oz 163458 Kit Kat Miniatures Asst. 36oz 193704 York 40oz Program: Wks 48 - 52 SSO’s Shipping: Week 47 2011 GAMETIME THEATER BOXES ($0.98) 170713 Milk Duds 5oz 163001 Jolly Rancher Fruit Chews 162991 Jolly Rancher Tropical Fruit 134752 Whoppers 5oz 170120 Good & Plenty 6oz 179934 Jolly Rancher Gummies 136633 Reese’s Pieces 4oz 163629 Twizzler Bites Drops/ Minis & Pieces ($2.78) 186503 Pieces w/Almond 113881 Reese’s Pieces 113835 Almond Joy Pieces 113827 Special Dark Pieces 113816 York Pieces 160716 Milk Chocolate Drops 160696 Cookies n Crème Drops 160703 Reese’s Minis COMAC TBD MERCHANDISING Action Alley Action Alley End Cap Cart Rail Catch the Season Wall Front End Cap Grocery End Cap New! 40 oz CPC SUB Drops/ Minis/ Pieces Theater Boxes12-Packs